For many women in Pakistan, the wedding day isn't just the start of a marriage. For some, it's the beginning of a silence they may carry for years.
A silence around bruises. Around fear. Around abuse hidden behind the image of a "happy marriage."
That's the uncomfortable truth a @UN_Women and @Impact_BBDO chose to confront. And they did it using something seen at almost every Pakistani wedding: henna.
But this time, the henna wasn't drawn on hands. It appeared as a black eye, marks around the neck, and bruises across a bride's face. A symbol of celebration was transformed into a symbol of survival.
The message hit hard because it exposed a reality many prefer not to talk about. Marriage is often celebrated as a woman's happiest milestone, yet for countless women, it can become the place where violence begins behind closed doors.
InkVisible wasn't just designed to raise awareness. Henna artists were trained to share helpline information, support numbers were printed on henna cones, and the conversation reached everyone from brides to parliamentarians.
In a country where many women suffer in silence, InkVisible turned a wedding tradition into a warning no one could look away from.
When a young Gujarat CM met Russia’s President in 2001, no one knew the moment would shape global politics.
23 years later, the same leaders meet again with stronger relations . Friendship defining a new era.
#ModiPutin#IndiaRussiaRelations#HistoricMoment#PutinInIndia
Diwali is a festival of purity, devotion, and light not of non-veg parties.
@ZeptoNow adding non-veg snacks in the Diwali section is a direct insult to Hindu beliefs.
Stop commercialising our traditions.
#Zepto#RespectHinduSentiments#Shameonzepto
Never in history has a nation faced such humiliation in just 2 weeks.
First match: Refused handshake
Second match: Belt treatment to Pak bowlers
Third match: Mohsin Naqvi walked away with trophy.
Well done boys
#AsiaCupFinal#INDvsPAK#mohsinnaqvi