Digitally Savvy

We are a global group of digitally-minded professionals specializing in media & technology.
Principal: @KissMyAds

[Digitally Savvy @DGTLSVY]

#NewLook

[Digitally Savvy @DGTLSVY]

AI adoption is not ROI.

If it doesn’t save meaningful time, make money, improve a decision, or enable something that wasn’t reasonably possible before, what exactly are we celebrating?

https://t.co/eppHS4annK

[Digitally Savvy @DGTLSVY]

…and maybe the biggest one:

When should AI not be involved at all?

If a deterministic workflow can do something reliably for pennies, why spend reasoning compute on it?

The fact that an LLM can do something doesn’t mean it should. (right?)

[Digitally Savvy @DGTLSVY]

Then there’s the “build VS buy”question.

When do you use an existing AI tool or agent?

When do you build something lightweight around APIs, n8n, scripts, databases, etc.?

At what level of repetition, spend or workflow importance does custom become the smarter answer?

[Digitally Savvy @DGTLSVY]

curious whether anyone has developed hard rules like:

Model X → use case Y

Research
Writing
Coding
Data analysis
Document creation
Connected execution
Long-context work
Reasoning-heavy work

Not benchmark scores, but actual operating rules.

[Digitally Savvy @DGTLSVY]

@andruyeung This is exactly how we end up with companies saying “we need sales” when what they actually have is a GTM problem.

Sales ≠ GTM.
BD ≠ partnerships.
Freelancer ≠ fractional executive.

These aren’t rebrands.
Words matter when you’re building an org.

[Digitally Savvy @DGTLSVY]

@brian_blum1 Everyone believes you - it’s just awful.

[Digitally Savvy @DGTLSVY]

how not to AI. “Mistakes were made”

[Powerplay Feed @powerplay_Feed]

The Amazon vibe coding disaster the full timeline:

• July 2025: Amazon launches Kiro AI coding tool
• Dec 2025: Kiro 'decided' to delete + recreate production environment
• Dec 2025: 13-hour AWS outage. Kiro blamed.
• Amazon: 'It was human error. Not AI.'
• Target set: 80% of devs must use AI weekly adoption tracked
• Oct 2025: 14,000 layoffs
• Jan 2026: 16,000 more layoffs
• Mar 5: 6-hour https://t.co/H48UnEHJdq outage. Checkout dead. Tens of thousands affected.
• Mar 10 (TODAY): Mandatory meeting 12:30pm ET

SVP memo: 'Availability has not been good recently.'

[Digitally Savvy @DGTLSVY]

@0x_Discover My question is: “why are you posting this instead of being rich?”

[☠️ Reaper ☠️ Capital ☠️ @ReaperCapital]

Didn’t notice anything. (Genius)

[Michael Green @profplum99]

Did anyone bother with the math? ~$500B/61MM households=$8K average per household. That’s like 2 dozen eggs.

[Digitally Savvy @DGTLSVY]

#CleanTap ‘s mission: help agencies, brands, and SSPs see what’s really happening in CTV. Transparency shouldn’t be optional in programmatic CTV. (https://t.co/c0dLhytrGN) #CTV #adfraud ⁦@KissMyAds⁩ ⁦@CleantapAI⁩ https://t.co/5mbgm1Rtjr

[Digitally Savvy @DGTLSVY]

cool cool cool - thanks @googledrive @SlackHQ 👍🏼 || #error #somethingwentwrong #googledrive #slack #UX #glitch

[Digitally Savvy @DGTLSVY]

Power users with 5+ #Workspace projects still can’t merge #Gcal availability for appointment links. We’re supposed to be using #AI, and I can’t even get a working calendar link that respects my time. 🫩 Plz fix, @GoogleWorkspace. 🙏🏼
(cc: @KissMyAds)

[Stock Talk @stocktalkweekly]

*APPLE IS REPORTEDLY PLANNING TO ADOPT 'PERPLEXITY' AS AN ALTERNATIVE TO GOOGLE SEARCH ON THE IPHONE, AS WELL AS A REPLACEMENT FOR CHATGPT INTEGRATION FOR SIRI $AAPL $GOOGL

[Austin Rief ☕️ @austin_rief]

Wow. I did not realize Rent the Runway is only worth $23m now.

They've raised over $500m. What happened??

[Digitally Savvy @DGTLSVY]

#RetailMedia continues its dominance — but who didn’t see this coming even way back in 2013 when @Acxiom , #OracleDatalogix & @Neustar were powering the first waves? Potential was always obvious, it was navigating politics that took forever | https://t.co/U0yJLEbyf2

[RFW @KissMyAds]

@mark_grether presenting @Uber ‘s ad business & innovations during #SolomonMediaSummit || #DOOH #MobileAds #adtech

[MasterTrader @MasteredTrader]

The layoffs in tech have begun. Since October, we've seen:

1. Amazon ( $AMZN ): 18k+ employees
2. Microsoft ( $MSFT ): 10k+ employees
3. Twitter: 75%
4. Coinbase $COIN
5. Meta $META
6. Shopify $SHOP
7. The list goes on and on

Lay-offs will cause the next recession!!

[RFW @KissMyAds]

Wait… SellerCrowd got rid of their mobile app? When did this happen? 🤔

#Sales #AdSales #Media