That quote is from r/marketing in February this year. 259 upvotes. 134 comments.
The thread wasn't about which AI tool produces better content. It was about what happens to a brand when its audience can feel it phoning it in.
Volume is exactly backwards as a strategy right no…
Scott Brinker named it in State of Martech 2026. Gartner named it their #1 strategic tech priority.
Context engineering.
Last year, the conversation was about models. This year it's about context. What does the AI actually know about your brand, your campaigns, your audience …
DOJO AI was a show of force Day 1 of DMWF!
Three panels, more conversations than we can count, and a lot of honesty from the marketers in the room about where things are working and where they're genuinely stuck.
We came away with a clearer picture of what the blockers act…
We’re here.
The intelligent marketing system for teams that can’t afford to be reactive.
Watching every channel. Acting before you have to. Never starting from zero.
#dojoai#intelligentmarketing#marketingsystems
Two years ago it was Day One. Me, a laptop, and a belief that AI would fundamentally change how companies work.
Today, DOJO AI closed a $6M seed round at a $30M valuation. Led by @armilarvp.
The same firm that backed Feedzai. The same firm that backed OutSystems.
Two companies where I spent years building AI and data architecture from the ground up. Both became unicorns. Armilar was there for both.
They know what a data and AI platform that compounds can do. And they know we've built it before.
The data engine, the learning loop, and an integrated user experience that solves real problems end-to-end are the moat. At Feedzai, a fraud graph that sharpened with every transaction. At OutSystems, code intelligence that learned from millions of real applications. Every cycle, the system got better.
Marketing never had this. Drowning in data, starved for intelligence, and running on cycles too slow to compete. By the time insight reaches execution, the moment is gone. @DGonSocial lived this from the inside. I knew the cycle could be collapsed. Strategy is execution is data.
There's a big difference this time. Most AI companies are built by people who understand the technology but not the problem, or the problem but not the technology. Duarte lived marketing from the inside for 15 years. I spent my whole career building the kind of AI infrastructure that makes these systems actually work. We're not two people with adjacent skills. We think differently, build differently, and challenge each other in ways that make the product sharper every week.
So we built DOJO. A living knowledge graph of your marketing reality. Agents that don't just analyze, they act. A closed loop that compounds with every campaign, every outcome, every decision.
100+ customers. 20% month-on-month growth. 79% drop in CAC. 15x faster reporting. 200%+ performance efficiency improvement QoQ.
This round serves three purposes:
🌊 Make the system more autonomous, proactive and compounding
🌊 Build a world-class team that gets us there
🌊 Further expand in the US
We're looking for engineers who want to work on genuinely hard problems, at the frontier of AI engineering. Multi-agent systems. Graph-based semantic layers. Evaluation and validation systems that let agents earn trust. The data foundation that makes the whole system compound. Always-on agentic infrastructure with real customers depending on it every day.
Links in replies.
It's still Day One. 🤙
Thank you @armilarvp, Heartfelt and all our investors that put their trust in us, to all of our amazing customers, and of course to my partner Duarte Garrido and our DOJO team without which we couldn't have done it.
#DOJOAI #VamosGanhar #hiring
We’re creating a new kind of system.
It’s simple in its core components, yet incredibly powerful in how those components compose, multiply, and scale in value at every step.
We call it the DOJO Fractal.
More soon. 🌊
"What would have taken weeks to create manually, DOJO AI delivered in hours. All while maintaining technical accuracy."
We just published a fascinating case study from a biotech startup marketing a complex single-cell analysis platform.
The results were remarkable.
See how Arralyze transformed its biotech marketing approach.
#BioTech #MarketingAI #YourBrandYourDOJO
https://t.co/46mtwbWHuI
"Could martech be streamlined into just three categories — data layer, intelligence layer, and destinations?"
This question from Venkatraman Kannan's latest article on @martechismktg struck a chord.
For years, we've watched the martech landscape explode to 15,000+ tools. Each trying to solve a specific problem. Each creating new complexity.
The result? Marketing teams drowning in integration challenges, data silos, and vendor lock-in.
But what if there's a simpler path forward?
What if the future isn't about more tools, but deeper intelligence?
What if marketing operations could be unified through a true Marketing Operating System?
This is exactly why we built DOJO - not as another point solution, but as the intelligence layer that makes the stack obsolete.
Read the full article in the comments for a thoughtful analysis of where martech is heading.
hashtag#MarketingTransformation hashtag#AIAgents hashtag#MarTech hashtag#YourBrandYourDOJO
https://t.co/qajbEqnqCz
Breakthrough technology needs breakthrough talent.
Today, we are proud to welcome André Menezes as DOJO's Founding AI Engineer.
With deep expertise in Graph Neural Networks and a track record of building state-of-the-art AI for software development, André joins us to architect something unprecedented: the first end-to-end AI Marketing Operating System.
Welcome to DOJO, André. We’re just getting started.
#AIEngineering #MarketingTechnology #TeamDOJO