Digiday

Authority, insight, and honesty on digital media and marketing.

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Carhartt is finding a way to tap into football season that goes beyond partnering with the athletes themselves. https://t.co/QnZmwI5QOH

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The World Cup was a success for broadcasters, but marketers looking to capitalize on rising interest in soccer must navigate a diffuse landscape of sporting properties and fan identities. https://t.co/d3xf8yXHJV

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In the facing of rising creator costs, companies are offering benchmarking tools to level the negotiation playing field, but is it enough? https://t.co/Yn8nKZjeLC

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CTV is becoming a practical performance channel for brands that are willing to bring more rigor to audience strategy, creative testing and measurement. Partner insights from Nexxen. https://t.co/JI7i0g7QFo

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The Trade Desk wants Zuma — the next version of its programmatic platform, Kokai — to be easier to use, and even harder to leave. https://t.co/pVN8CxkhsJ

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CTV is growing fast, but many advertisers are still measuring it the wrong way — or not measuring it at all. Partner insights from Moloco. https://t.co/zW043fYIR6

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The open web isn't dead, but it is changing shape. Publishers are trading search-driven scale for stronger brands and diversified audiences. https://t.co/IaAxSNLuiK

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From surprise corporate card cancellations to phantom return-to-office mandates, one former indie agency exec talks about the chaos behind the scenes. https://t.co/qcy5kdCxA2

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Creator marketing is racing toward AI ad-stack automation, but risks turning trust into inventory. https://t.co/QuoX6KiqTq

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The imperative for measurable, high-quality inventory and audiences is accelerating as AI-driven automation reshapes the media buying landscape. Partner insights from Google. https://t.co/HaZIsolX8J

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One reason for the move to bring in new leadership: the commerce media and retail media worlds continue to grow at impressive rates https://t.co/j8Q12B5xhW

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Celebrity-backed brands, once seen as surefire bets due to their founders’ built-in audiences, are increasingly facing a reality check. https://t.co/giTwwOwIVG

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USA Today Co. is testing ways to reformat content for AI bots in a bid to attract licensing deals and unlock new revenue. https://t.co/y06Z3zWHXz

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This week’s Future of TV Briefing looks at how agencies are sorting out which teams take the lead for buying YouTube Shorts ads. https://t.co/LSMp2B80ik

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As the retail media landscape continues to evolve, marketers are rethinking where they invest, how they measure success and which retail media networks deserve a larger share of budget. https://t.co/VYxbtwEObK

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X's new "original content rewards program" seeks creators who publish high-quality content on the platform. Will it bring in more creators? https://t.co/ULQyUrp9nf

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Google’s AI crawlers erode publisher traffic, but blocking them risks losing vital referrals and legal blowback. https://t.co/ddgeUa55h8

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Data spanning one agency’s entire client roster shows the true impact of AI search on web traffic and conversions. https://t.co/Fc0MgbtFhg

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As OpenAI accelerates its ad ambitions, efforts to establish common measurement standards become more urgent. https://t.co/qQ2yEGqwE3

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Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations https://t.co/1dbKhSEr7D