DIVE

Bringing creator content to the physical world.

[DIVE @DIVEBillboards]

Meet Johnny 📸

The latest feature in our HOW THEY DO IT series.

Based in Los Angeles, Johnny captures more than what’s in front of the camera—he captures the energy, emotion, and story behind every campaign.

“A camera can capture what’s in front of you, but a great photographer captures something more.”

#DIVEBillboards #BehindTheScenes #Photography #CreativeDirection #OOHAdvertising

[DIVE @DIVEBillboards]

To bring NAVER WEBTOON closer to the MZ Generation, DIVE activated a strategic outdoor media campaign across key urban environments during a peak cultural moment.

Using dynamic creative and high-visibility placements, we extended the platform's social momentum into the physical world—creating continuous opportunities for discovery, engagement, and brand recall.

The result: a larger-than-life presence that brought WEBTOON storytelling beyond the screen and into the city.

#HowWeDidIt #NaverWebtoon #OutOfPhone #BillboardFamous #Advertising #DIVEBillboards

[DIVE @DIVEBillboards]

NAVER WEBTOON stepped beyond the screen this spring.

DIVE helped bring the platform into the real world, connecting with the MZ Generation through high-impact city placements that transformed digital storytelling into an unmissable cultural moment.

By extending social buzz into everyday urban environments, the campaign sparked awareness, fueled discovery, and kept Naver Webtoon top of mind where audiences live, move, and connect.

#NaverWebtoon #OutOfPhone #MZGeneration #BillboardFamous #Advertising

[DIVE @DIVEBillboards]

Behind the billboard 👀

From strategy and placement to seeing the campaign live across Toronto, here's a look at the team behind Cetaphil's Derm on Tour takeover.

And yes—the featured talent stopped by for photos. 📸

#BillboardFamous #DOOH

[DIVE @DIVEBillboards]

Celebrating Pride where culture, creativity, and community come together—DIVE kicks off Pride Month in NYC with an iconic performance at an iconic venue.

@superstardeb

[DIVE @DIVEBillboards]

The strategy was simple:

📍 Premium locations
📍 High-frequency reach
📍 10 days of nonstop visibility

A citywide DOOH blitz that kept Cetaphil front and centre ahead of Derm on Tour.

#Cetaphil #DermOnTour #DOOH #billboardfamous

@cetaphil

[DIVE @DIVEBillboards]

Cetaphil took over Toronto ahead of Derm on Tour.

For 10 days, DIVE turned the city into an unmissable skincare conversation, building anticipation and FOMO leading up to the iconic in-person event.

From transit hubs to premium shopping destinations, Cetaphil became impossible to ignore.

And the best part? One of the featured influencers stopped by to take photos with our team after seeing themselves on the billboard.

That's what we call #BillboardFamous.

#Cetaphil #DermOnTour #DOOH #OutOfPhone #billboardfamous

@cetaphil @tiktok_us

[DIVE @DIVEBillboards]

This was a trailer release like you’ve never seen before ⚡

DIVE, TikTok & Warner Bros. transformed NYC and LA into a cinematic takeover — bringing the world of DUNE from the internet into real life through massive Out Of Phone moments.

Built for hype.
Built for culture.
Built for opening weekend.

Not just seen.
Felt.

#DUNE #WarnerBros #DOOH #OutOfPhone #billboardfamous

@dunemovie @tiktok_us @warnerbros

[DIVE @DIVEBillboards]

Every project has a story. Behind every story is someone capturing it.

Introducing HOW THEY DO IT, a new series spotlighting the photographers behind DIVE’s campaigns, installations, and creative moments.

First up: Andrés, our Co-Creative Lead. Through his lens, he captures the scale, creativity, and energy behind the work we bring to life.

Follow along as we share the people and perspectives behind DIVE’s most creative projects.

#DIVEBillboards #BehindTheScenes #CreativeDirection #AdvertisingPhotography #BrandStorytelling

[DIVE @DIVEBillboards]

#NewProfilePic Happy Pride Month 🌈

[DIVE @DIVEBillboards]

The Jelly Philosophy ✨
A reminder that growth happens every day — through lessons, challenges, teamwork, and creativity.

Here’s what our team learned in May 💭
Growing together, inspiring each other. 🌱

#TheJollyPhilosophy #TeamGrowth #WorkCulture #Inspiration #MayReflections

[DIVE @DIVEBillboards]

The feed doesn’t stop at the store entrance anymore.

Shoppers arrive already influenced by creators, reviews, demos, and social proof they saw online.

So why does most retail media still feel disconnected from the content people actually trust?

Our latest piece explores how the aisle is becoming an extension of the algorithm.

Read more on LinkedIn 🔗

#RetailMedia #DOOH #CreatorEconomy #DIVE

[DIVE @DIVEBillboards]

How do you launch a blockbuster before the trailer even drops? ⚡

DIVE helped Warner Bros. turn DUNE into a city-scale takeover across NYC and LA through high-impact Out Of Phone placements built for culture, hype, and opening-weekend momentum.

#DUNE #WarnerBros #DOOH #OutOfPhone

[DIVE @DIVEBillboards]

Some campaigns stay online.

This one took over the streets.

DIVE helped @AvonBR turn TikTok-first beauty content into a real-world presence people couldn’t ignore 💄⚡

Built for movement.
Built for culture.
Built to live beyond the feed.

Want your campaign to show up bigger IRL? Let’s talk.

#DOOH #AVON #OutOfPhone #billboardfamous

[DIVE @DIVEBillboards]

Some campaigns stay online.

This one took over the streets.

DIVE helped @AvonBR turn TikTok-first beauty content into a real-world presence people couldn’t ignore 💄⚡

Built for movement.
Built for culture.
Built to live beyond the feed.

Want your campaign to show up bigger IRL? Let’s talk.

#DOOH #AVON #OutOfPhone #billboardfamous

[DIVE @DIVEBillboards]

Some campaigns stay online.

“DIVE transformed attendee voices into part of the on-site experience.”

That’s exactly the goal 💥

And on this Feel Good Friday, we’re reflecting on what makes these campaigns so impactful: creating moments where audiences don’t just watch — they become part of the experience.

From live social feeds to real-time billboard amplification, we help brands turn audience engagement into something people can experience beyond the screen.

More than visibility — participation. ✨

#FeelGoodFriday #DOOH #ExperientialMarketing #billboardfamous

[DIVE @DIVEBillboards]

DIVE is in Singapore for the @TheDrum Marketing APAC Awards 🇸🇬

Excited to celebrate the work, partnerships, and innovation shaping the future of creator-led advertising across APAC.

#TheDrumAwards #DOOH #CreatorEconomy #DIVE

[DIVE @DIVEBillboards]

Another award shortlist for TikTok Out of Phone 🚀

DIVE’s @GarnierID Indonesia SUPER UV campaign has been shortlisted at @TheDrum Marketing APAC Awards in:
🏆 Retail Media
🏆 Out of Home

Proud to keep building award-recognized TikTok Out of Phone campaigns with TikTok + global brand partners.

#TikTokOutOfPhone #DOOH #TheDrumAwards

[DIVE @DIVEBillboards]

In our disco era 🕺🪩

[DIVE @DIVEBillboards]

Earlier this year, @avonworldwide took beauty Out of phone 💄✨

DIVE transformed Avon’s TikTok energy into bold IRL visibility through high-impact billboards across Brazil’s busiest urban corridors.

From trending content to street-level attention.
A campaign built to turn online momentum into real-world impact.

Ready to bring your brand beyond the screen? Let’s talk.

#AVON #OutOfPhone #BeautyCampaign #billboardfamous