I had a meeting with an ex international athlete & agency owner today!
He said โโ youโve convinced me to go to Cannes nowโโ
My work here is done ๐ค๐พ
@Cannes_Lions Iโm petitioning myself to be an official ambassador! Iโve been convincing someone every other day they need to be at Cannes Lions ๐๐
@CrescendoDigit2 is proud to be an official @Cannes_Lions ERA partner!
The Crescendo Creative Bridge: our curated delegation is offering complimentary passes worth up to โฌ4,465!
Deadline: 14th April, 11:59pm BST
Apply ๐๐พ
https://t.co/5q0zeyHSEM
#CannesLions
@CrescendoDigit2 is proud to be an official @Cannes_Lions ERA partner!
The Crescendo Creative Bridge: our curated delegation is offering complimentary passes worth up to โฌ4,465!
Deadline: 14th April, 11:59pm BST
Apply ๐๐พ
https://t.co/5q0zeyHSEM
#CannesLions
Denying a man entry to the UK who has never committed a crime because of a very public Mental Health breakdown is direct discrimination.
But obviously we live in a society with a Hierarchy of Discrimination.
In 2017, Benin did something unusual for West Africa: it opened its borders to every African passport holder, no visa required.
Tourist arrivals have climbed steadily since, from 337,000 in 2019 to over 435,000 in 2025, and the country is now targeting 2 million annual visitors by 2030.
Benin is not alone. Across Africa, governments are rethinking one of tourismโs most persistent barriers: access.
From visa-free entry and digital authorizations to regional travel schemes, policymakers are increasingly treating ease of entry as a core growth strategy.
https://t.co/Xxh7V8sM3c
Welcome to the March edition of In the Loop with Crescendo.
In the month of March, the intersection of African culture, tourism, and creativity has never been more dynamic.
Brands and agencies: we have a partnership programme open too.
You can sponsor a delegate's travel, co-host a Cannes activation or align your brand with the programme. DM us or visit the link above to apply as a partner.
#CrescendoCreativeBridge#CannesLions2026#AfricanCreative
We're looking for: Emerging creators in advertising, design, film, digital media or tourism storytelling
Cultural leaders and CMOs whose presence at Cannes creates a ripple effect
The pass covers the full five days. Travel is self-funded but we'll help you think through options.
Cannes Lions is where global brand leaders, agency heads and creative directors make decisions that shape culture and commerce worldwide.
African and diaspora creatives deserve to be in that room. Not watching from the outside.
That's what this delegation is for.
Applications are open for The Crescendo Creative Bridge. ๐
We're offering free Cannes Lions passes worth up to โฌ4,465 to African and diaspora creatives through the official ERA Programme.
Deadline: 14 April 2026.
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this is a very serious national team gang. first of its kind on the continent. they've upped practically every sector of their on and off-field departments. their media has gotten *ELITE*!!!!!
She remortgaged her home. They said no. She built MOBO anyway.
30 years later, Black music is 80% of Britainโs recorded music revenue -ยฃ24.5 billion.
Kanya King didnโt ask for a seat at the table. She built the stage. Tonight, BBC 11:25pm. The MOBO Awards. Britain watches