Delfin Vassallo ☁️🌐

#Marketing executive human-centric marketing. Former #Microsoft #Nokia #Barclays 🎤Speaker. Digital Villager living in McLuhan’s dream town

[Delfin Vassallo ☁️🌐 @DJVassallo]

If you’re keen to up your tech copywriting skills, this 👇 is the way to go.
Guaranteed you’ll learn a tonne from Viktoriia 💪 https://t.co/mNYmm8OMDf

[Delfin Vassallo ☁️🌐 @DJVassallo]

And this is what you do on a rainy Autumn Saturday in Finland 🧙

#toastmasters https://t.co/61XuAiB9gZ

[Delfin Vassallo ☁️🌐 @DJVassallo]

Do you want to learn a TONNE from a business rock star (aka @aslakds) and have an exciting marketing gig? Look no further
#marketing #job #jobhunting https://t.co/nG6jvtncsS

[Delfin Vassallo ☁️🌐 @DJVassallo]

Everyone has a price. What’s yours? 😎

Let’s be honest here. Marketers crave challenges, new MarTech, good storytelling, compelling creatives…

But it all has a price. It’s the price you accept to rent your brain.

The Awesome M…https://t.co/yiaD1Arv8A https://t.co/RfVBFMUrZg

[Delfin Vassallo ☁️🌐 @DJVassallo]

Why LinkedIn ? 🤦‍♂️ https://t.co/ykC6mMij4u

[Delfin Vassallo ☁️🌐 @DJVassallo]

This was an incredibly insightful conversation about the future of water management in cities, thank you, Mrs Klara Ramm
#watermanagement
https://t.co/DaMBhZt4cK https://t.co/q09GOaggi2

[Delfin Vassallo ☁️🌐 @DJVassallo]

Happening at the #iwacongress #worldwatercongress #worldwaterweek2022

https://t.co/yLH2o7zmrb https://t.co/hG3eOX09y6

[Delfin Vassallo ☁️🌐 @DJVassallo]

Developing water networks with a sustainability-first mindset, using renewable and recycled materials.
Klimatorium - Danmarks Internationale Klimacenter has gotten their most innovative ideas from.... children!
It was a real pleasure to talk with…https://t.co/AoOTxkc7DX

[Delfin Vassallo ☁️🌐 @DJVassallo]

Water is a scarce resource.
We’ll be deep-diving on how to design, build and run water management system for cities, sustainably.
You don’t want to miss this 👇

#water #iwacongress #worldwatercongress https://t.co/WfwZh8uNzw

[Delfin Vassallo ☁️🌐 @DJVassallo]

No matter what happens, never forget it's just a campaign.

Just like the waves at the beach, they come and go.

You enjoy them when they come to life and you cry when they go away. It's called life.

This is day 30/30 of #30years30lessons where I try…https://t.co/PX42VD5RvR

[Delfin Vassallo ☁️🌐 @DJVassallo]

This 👇 https://t.co/5ejhmDedeG

[Delfin Vassallo ☁️🌐 @DJVassallo]

Learn to unlearn.

As I have moved in my career as a marketing leader I learnt to unlearn.

Say it again, slowly.

This is day 29/30 of #30years30lessons where I try to summarise the #learning from my thirty-year journey in #marketing, #advertising, #c…https://t.co/KbiLxZ5Kph

[Delfin Vassallo ☁️🌐 @DJVassallo]

Marketing needs to be revenue accountable.

CEOs only care about revenue metrics.

I've learnt in Marketing the only metric worth reporting to the C-Level is Marketing-generated revenue. OK if you have too long sales cycles you can go for qualified pipe…https://t.co/NIG4Njygsw

[Delfin Vassallo ☁️🌐 @DJVassallo]

Marketing by democracy never works.

You never know where new ideas might come from. Do ask for feedback but don’t fall into marketing by consensus. 

I learnt to ask for feedback from other stakeholders, but always be aware of not compromising on every…https://t.co/oer893QLnd

[Delfin Vassallo ☁️🌐 @DJVassallo]

Never stop talking to customers.

Customer research is not a "nice to have". It’s every marketer’s lifeline.

I learnt to put in the time, to put in the budget, to put in the effort to listen to the Voice of the Customer.

Yes, sometimes it’s not easy.…https://t.co/syh0n7tVzf

[Delfin Vassallo ☁️🌐 @DJVassallo]

Make Sales look great.

Admittedly it’s not the easiest task. For a engine to work properly every cogwheel should move swiftly and continuously.

I learnt the Sales & Marketing alignment is like a marriage. Both sides need to want to make it work.

But…https://t.co/MppYcd8Kvm

[Delfin Vassallo ☁️🌐 @DJVassallo]

This 👇 https://t.co/eSJoJv0svm

[Delfin Vassallo ☁️🌐 @DJVassallo]

Fancy joining a team of forward thinking colleagues? Well, this is the one!
#jobhunting #job #recruitment https://t.co/bSBcRd4fIX

[Delfin Vassallo ☁️🌐 @DJVassallo]

Marketing thinking cannot be hurried up.

Underestimating the value of product marketing, customer insights, or deep understanding of your ICP is a recipe for disaster.

I learnt that taking the time to find a clear positioning, and explain neatly my val…https://t.co/IUTpWus8eb

[Delfin Vassallo ☁️🌐 @DJVassallo]

Never introduce new programmes with a big bang.

I learnt to walk before running, following the Agile Marketing mindset I try to:
1. Start with a few experiments.
2. Validate with customer feedback, rinse & repeat.
3. Operationalise, and only then...
4.…https://t.co/55yedAkzPa