Adam Brannigan

Everyone has an app idea. I help make them real 📱
Tech ➡️ Founder | From idea validation to lean MVPs
Sharing insights from the founder journey 🛠️

[Adam Brannigan @DLostAndFounder]

"Everyone has an app idea, but most will never build it."
I see it all the time—but it doesn't have to be that way.
Here's why 🧵

[Adam Brannigan @DLostAndFounder]

Ideas are great we all love ideas but execution trumps everything else

[Adam Brannigan @DLostAndFounder]

MVP Tech Stack Hacking:

Serverless = $0 initial cost
No Code tools | Low Code Tools | AI Coding for v1
Cloud free tiers are your best friend

Build smart, not expensive 💻

[Adam Brannigan @DLostAndFounder]

Startup Funding Myth: 'You Need Tons of Money to Start'

Reality Check:
Constraints breed creativity
Bootstrapping forces ruthless prioritization

Broke ≠ Blocked. Limited resources = Unlimited innovation

[Adam Brannigan @DLostAndFounder]

Goals this week:

Get Style Guide and Logo Finalised
Get design for a killer Landing page

Building in public, learning in real-time

[Adam Brannigan @DLostAndFounder]

Pre-Sales Before Code

Strategies:
Detailed landing page
Clear value proposition
Early access pricing
Payment before product

Prove demand. Reduce risk. Build confidence

[Adam Brannigan @DLostAndFounder]

Pivot Incoming: Market Speaks 🔄
Initial hypothesis: Partially incorrect
Key learnings:

Target audience slightly off
Problem deeper than expected
Opportunity still exists

Flexibility > Ego
Listening > Assuming

[Adam Brannigan @DLostAndFounder]

SaaS Validation Red Flags 🚩
Beware if:

No one complains about the problem
Users say 'that's nice'
zero enthusiasm
Can't describe precise pain point

Lukewarm = Death for startups 🥶

[Adam Brannigan @DLostAndFounder]

SaaS Validation Ideas:
Before coding, manually solve the problem

Use existing tools
Work directly with 5-10 users
Charge them a small fee
Learn EVERYTHING

Your first 'product' might be a spreadsheet 😀

[Adam Brannigan @DLostAndFounder]

Behind the Scenes: Feature Massacre 🗡️
Started with 12 potential features
Ruthlessly cut to 3 core capabilities

Each feature must :
Solve a clear problem
Easy to understand
Be part of the main value prop

Less is more

[Adam Brannigan @DLostAndFounder]

SaaS MVP tip: Solve ONE Problem Exceptionally Well
Dont make these mistakes:

Trying to build everything
Solving multiple problems poorly
Spreading resources thin

Laser focus = Success 🔍

[Adam Brannigan @DLostAndFounder]

Validation Update: Complete Pivot Incoming 🔄
Initial hypothesis: 5/10
User interviews: Revealed critical blind spots
Conclusion: Time to reset & redirect
Not a failure. A strategic recalibration.
New target audience identified.
Research round two begins NOW.

[Adam Brannigan @DLostAndFounder]

I've been struggling to keep up with this lately, but I try to recall that every "No" is a form of market exploration. It uncovers concealed objections, fine-tunes your value proposition, and brings you one step closer to a "Yes."

[Adam Brannigan @DLostAndFounder]

@ThatGuyGaurav Thanks for the feedback. Its not specifically for seniors however maybe I should refine the target audience or at least segment the market a bit for testing response. 🤔

[Adam Brannigan @DLostAndFounder]

Hey looking for help deciding on logo concepts . Appreciate the help

[Adam Brannigan @DLostAndFounder]

@craciun_07 Hey I would love to hear some more of your learnings from your first project if you're willing to share ?

[Adam Brannigan @DLostAndFounder]

@_Andres_Sanch_ The Power of Habit
Book by Charles Duhigg

[Adam Brannigan @DLostAndFounder]

I've discovered that scheduling meetings through cold outreach is significantly more challenging than anticipated. Moving forward, I'll focus on securing an introduction at the conclusion of each interview.

[Adam Brannigan @DLostAndFounder]

MVP Wisdom: Think of your first product like a street food cart, not a 5-star restaurant.
Quick launch > Perfect product
Minimum features > Maximum learning
Feedback is your secret ingredient 🍲
Serve something small, but incredibly tasty 🔥

[Adam Brannigan @DLostAndFounder]

3 Quick Validation Hacks:

Sketch your solution before coding
Talk to 10 potential users
Create a landing page to gauge interest
Collect feedback faster than you build .

Add more below that have worked for you

[Adam Brannigan @DLostAndFounder]

MVP Building in Progress:
Current Stage: User Interviews
Goal: Validate before writing code
Method: conversations with target users & problem validation research
What I'm learning might surprise you