Digital Marketing Skills in Africa Audit 2020

Africa lacks digital marketing skill benchmarks. How about the continent's digital marketing & comms community change that? But it starts with a skills audit.

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

[BREAKING NEWS] The Digital Marketing Skills in Africa Audit 2020 Report is finally out! Download it here: https://t.co/Vrv7gJH3il #DMSAA2020 cc @MarketersZim @AfricaTweetChat @DMSInstitute @DigiClanAfrica @_AfricaTech @sokodirectory @DMM_Nigeria @msk_kenya @BusinessWatchKe

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

Hey @iab_sa. How is it going with your Digital MArketing Skills Gap Survey? Did you check out our comprehensive Digital Marketing Skills in Africa Audit 2020 report? Find the it here: https://t.co/oibWxUd0ym cc @RedAndYellowEd
#DMSAA2020

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

South Africa is ranked 116 in a group of 140 countries for digital skills, according to @wef. And consequently, in a country with an unemployment rate of 29%, many local companies are struggling to find digitally proficient candidates. - @lenyarosello cc @Investec @GwfOnline

[Gauteng Department of Economic Development @GautengDED]

Are you a small business owner and want to know how to grow it amid #COVID19 lockdown? @GautengDED in partnership with Digify Africa is inviting all SMMEs and business owners in Gauteng to a free interactive webinar on digital marketing skills. See details on the attached poster.

[T • B • O • D @tbodafrica]

Our guest today is a Digital Marketing Consultant, Speaker and Trainer. Uke is one of the best (if not the best 😉) Digital Marketing Experts in Nigeria. His results speak. Today, join us as we welcome Uke to the chat! #DigitalMarketingBiz

[Prof Yateghtegh S K 🇳🇬🇷🇼🏁 SKYHUB NIGERIA @YateghteghSKY]

#SocialMedia done in the right way has enormous potential to build your brand community, grow your customer base and skyrocket ROI. But all your efforts can be undone if you’re still making social media marketing mistakes.
Join us on @AfricaTweetChat tonight.
#AfricaTweetChat

[Janet Machuka @janetmachuka_]

Building a company can cost and drain you. You’ll lose friends, sometimes you’ll run broke, pleasure time will sound past tense, family will feel distanced and you will have many failings than success. If you’re a hard core, you’ll grow stronger. So, rise up and keep grinding.

[ATC Digital Academy (#AfricaTweetChat) @ATCDigitalAcad]

Join us at 9pm EAT, 8pm CAT and 7pm GMT+1
Guest: @MatovuEarner
Topic: Becoming The Brand On Social Media
#AfricaTweetChat

[ATC Digital Academy (#AfricaTweetChat) @ATCDigitalAcad]

If you told them great stories and connected with them in real time, your brand would become a hub for a community of consumers. But, how do become the BRAND? @MatovuEarner explains more in this week’s chat. Stay tuned. #AfricaTweetChat

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

3.
To find out which are the 10 digital marketing skills that were in the online survey, which 4 had knowledge gaps above 50%, and which one had the highest knowledge gap, download the #DMSAA2020 here: https://t.co/oibWxUd0ym

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

1.
In the Digital Marketing Skills in Africa Audit 2020 - #DMSAA2020, we tested for knowledge gaps across 10 digital marketing skills. The analysis of completed online surveys found that:

- On average, the digital marketing knowledge gap sits at 47% in Africa.

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

2.
- 4 of the digital marketing skills that were tested have knowledge gaps >50%.

- For 1 particular digital marketing skill, it was found that there was 2/3 knowledge gap - the highest of the 10 skills. This skill happens to be critical for the African continent.
#DMSAA2020

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

2.
We test for the Dunning-Kruger effect - the levels of overclaim about knowledge possessed - across many variables, in the Digital Marketing Skills In Africa Audit 2020. The result is shared in the report here: https://t.co/oibWxUd0ym #DMSAA2020 #AfricaSpeaksDigital

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

1.
Ever heard of the Dunning-Kruger effect? This relates to overclaims about what we know vs what we REALLY know. Probably most common in digital marketing - where many practitioners believe they are experts despite level of knowledge they possess. #DMSAA2020 #AfricaSpeaksDigital

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

3.
Check out the #DMSAA2020 report here: https://t.co/oibWxTVp9M, and take learnings on steps your company can take to assess the digital marketing skills of your team. #AfricaSpeaksDigital

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

1.
As the battle for consumers' hearts and wallets increasingly goes digital in this era of #coronaviruslockdowns, the BIG QUESTION that should be preoccupying many companies is: how adequately skilled are our digital marketing resources?
Why the question above? #DMSAA2020

[Digital Marketing Skills in Africa Audit 2020 @DMSAA2020]

2.
Companies need to ask if their digital marketing teams are ready for the "new normal". Because, the latest Digital Marketing Skills in Africa Audit report shows digital marketers do not have half the knowledge they need to execute their roles effectively! #DMSAA2020

[Mosadi wa go phela @pheladi1]

Happy 96th to former President of #Zambia #KennethKaunda

[Mfundoyakhe Shezi 🇿🇦 @Mfundoyakhe_S]

Happy 96th Birthday to the former President of Zambia Dr Kenneth Kaunda. Zambia and South Africa share a long history when SA was under apartheid Zambia opened their arms for us and supported the South African Liberation Struggle

#KennethKaunda

[African @ali_naka]

Happy birthday #KennethKaunda