On audience : At T-Mobile think the apps a person uses are the best dataset way to understand who a person is.
Interesting insight on the value of 1st party data. Omnichannel session at @YourOAAA / @GeopathOOH#BreakThrough2023
Technology is one of the trends shaping generations.
And out of home… “it’s the jumping off point for the entire digital and commerce experience.” - @jasondorsey#OOH2023
@GeopathOOH has launched a new forecast that provides up to date media measurement for over one million OOH assets. Members have until April 3rd to integrate the new data into their proprietary platforms and systems.
Are your assets Geopath audited?
This analysis confirms OOH's ability to engage consumers in a manner that typically outperforms competing media. This is just one of the reasons why #OOH is generating greater growth than the overall ad market!
Read more below:
https://t.co/3XPRjKGcwz
Valentine's Day is right around the corner. What type of OOH advertising did you buy to show your love for your significant other? 😉
Happy Valentine's Day from DOmedia!
#ICYMI: Last week at #CodeMash, two of our wonderful project managers, Sandy Alexander and Laura Zobre, spoke in a Women in Tech panel. 🤩 Congratulations!
We just registered our team for the 2023 #OAAA/#Geopath OOH Media Conference on March 27-29, 2023 in Nashville, TN!
Are you going? Let us know why or why not! 👇
"Out of home is the only advertising medium that is expected to post positive growth this year, it has been a standout for sustained growth - driven by #innovation." -@theterminal's Senior Analyst, Geeth Ranganathan at @DPAAglobal's Member Meeting Town Hall. #OOH#DOOH
#Advertising horror story:
One of our recovering agency veterans told us he once accidentally pushed an IO for 11 cycles instead of 1. A colleague caught it, but here's the point:
Data transcription can get scary fast for agencies without dedicated #OOH media buying software.