Scarcity is the one thing you can never have enough of.
If you’re a startup, everything’s a hack from building your product, to validating it, to figuring out how to grow it.
One of the most effective growth hacks is creating scarcity.
Nothing makes people want something more than telling them they can’t have it.
This is similar to what happens during hurricane season in Florida—gas prices can go up because the supply of fuel becomes limited at gas stations, leading to increased demand and higher prices.
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