DPL

Personalization built for Ecommerce - Powered by Behavioural Science.
We’re on a mission to help brands better understand, attract and engage their customers.

[DPL @DPL_London]

Over the past few months, we have been building some sought-after enhancements to the Shopify Personai app, including NEW data-driven nudge options and an improved app performance dashboard.

We'll let you know soon once these new features are live!

[DPL @DPL_London]

With conscientious consumerism, shopping with social, environmental and economic concerns in mind, growing in popularity, eCommerce retailers can gain a competitive edge by making this a fundamental part of their brand USPs.

Read our blog post below.

https://t.co/EcGNJsOcNp

[DPL @DPL_London]

Klarna, AfterPay, Affirm - "Buy Now Pay Later" is having a bit of a moment in eCommerce.

Read this useful article to see the pros and cons of "Buy Now Pay Later".

#ecommerce #retailtips #marketingtips #klarna
https://t.co/dCX4Wn8fRN

[DPL @DPL_London]

It's an exciting time for us with the rollout of the Pilot Program for our eCommerce personalization App Personai.

Check out what one of our Pilot Partners, Rococo Chocolates, had to say about their experience!
#ecommerce #retail #personalisation #personalization

[DPL @DPL_London]

How can eCommerce retailers understand consumer behaviour and guide purchasing decisions to refine the customer's experience? Perhaps, Personai has the answer 😉

#ecommerce #personalization #customerexperience

[DPL @DPL_London]

In part 9 of the Crisis Playbook Business Series, we discuss the changing “consumer profile” and teach you how to adjust your inbound and outbound marketing strategy to come out on top.

https://t.co/oLdD6fDuQ2

#marketingstrategy #inboundmarketing #marketingtrends

[DPL @DPL_London]

Who is your target audience?
What is your product's positioning fit?

Part 8 of our Crisis Playbook Series will help you to create an effective go-to-market strategy when selling a new product/service 👇👇

https://t.co/WFcW4XDsYS

#marketingtips #marketingstrategy

[DPL @DPL_London]

When done correctly, emotional marketing is a multi-level strategy of pleasing and connecting with your customers.

Find out about how you can engage your customers with emotional marketing below 💕

https://t.co/gUZnuR85Vs

#b2b #MarketingStrategy #marketingtips #psychology

[DPL @DPL_London]

Find out how you can reach operational excellence with your Martech stack in part 6 of our Crisis Playbook Series written by inbound specialists Productive Shop 👇

https://t.co/WcZWvLh4Q8

#leadgeneration #B2Bmarketing #budgetmanagement #martech #salestechnology #inbound

[DPL @DPL_London]

Are your customers actually happy? 🤔

Part 6 of our Crisis Playbook Business Series, advises on how to effectively measure CX via customer satisfaction metrics, sentiment analysis and churn.

Read it here 👇
https://t.co/SOVIvX0gWU

#customersatisfaction #cxstrategy

[DPL @DPL_London]

Check out part 4 of our Crisis Playbook Business Series,

Consumer behaviour | Losing clients with unsound messaging 😷

Read it here 👇
https://t.co/arBzhZHzSb

#digitalmarketingtrends #BuyerPersona #CustomerExperience

[DPL @DPL_London]

Check out part 3 of our Crisis Playbook Business Series,

Are We Covidiots? | How digital marketing trends mislead your online strategy 🙃

Read it here 👇
https://t.co/nANwsDgC4j

#inboundmarketing #DigitalMarketing #CustomerExperience

[DPL @DPL_London]

The crisis is making B2B lead generation more and more difficult.

Part 2 of our Crisis Playbook Business Series, by inbound marketing specialists Productive Shop, is here to help!

Read it here👇
https://t.co/1h5ZQn2Hd2

#inboundmarketing #b2b

[DPL @DPL_London]

Welcome to the Crisis Playbook Business Series.

Part 1 is out now and deals with the issue of consumer and business cost-cutting and why market research and data analysis is key to understanding and retaining your customers.

👉 https://t.co/GVs2iRrtFl

#CustomerExperience

[DPL @DPL_London]

In this week's blog post we've highlighted four specific consumer behavioural profiles and how they are likely to act during a recession.

What type of consumer are you? What type of consumers are your customers? 👇

https://t.co/xJMZngrEBh

#consumerinsights #customerengagement

[DPL @DPL_London]

Our personalities can determine the financial choices we make and banks should be taking notice of this in order to improve their customer engagement.

Find out more by downloading our free one-pager below!

https://t.co/geUItilHkw

#consumerbehavior #bankingsolutions #Banking

[DPL @DPL_London]

Sit-tighter or Wander-luster? - What type of traveller will you be after the lockdown?

Download our free infographic here and share with your friends 👇
https://t.co/raJfU67WWH

#infographic #travel #covid19impact

[DPL @DPL_London]

The lockdown has left many struggling to cope with the disruption to their normal daily routines - but some people may actually enjoy the lack of structure offered by the lockdown.

Find out more in our blog post👇
https://t.co/b0th0kBwXs

#lockdownlife #behaviouralscience

[DPL @DPL_London]

How are you coping with social distancing? 🏠

In our latest blog post, we look to Twitter to discover how extraverts and introverts are dealing with social distancing differently👇
https://t.co/5PbCmSpaXy

#socialdistancing #extraverts #introverts

[DPL @DPL_London]

Is your personality suited to working from home? 🏠

In our latest blog post, we explore how the OCEAN personality trait, conscientiousness, can affect how we are able to effectively work from home.

https://t.co/oAvRYUTQD2

#workingfromhome #remoteworking #personalitytypes