David Williams

Making my mark on the world the way I know how.

[David Williams @DRWilliamsii]

#Truth

[Martin Lindstrom @MartinLindstrom]

Stores are being cleared by panicked shoppers & I've noticed that sometimes there is still 1 brand left on the shelf of a sold-out product. This is a good time for brands to utilize Small Data & see where they stand with consumers. If you aren't selling now, you have a problem.

[Barack Obama @BarackObama]

Watch this. It shows why we should all do the right thing and stay home to the fullest extent possible. All of us can help slow the spread of the virus, protecting the elderly, the vulnerable, and each other. https://t.co/FgffQrMVB7

[David Williams @DRWilliamsii]

Very smart @kfc

[Martin Lindstrom @MartinLindstrom]

In 'Buyology' I explain the importance of rituals. @kfc seems to be taking my advice. Their new packaging innovation highlights the importance of the finger-lickin' ritual & brings it to countries where it isn't widely adopted. More from @brandnewsfeed at https://t.co/8aguzhsFf0.

[David Williams @DRWilliamsii]

#Cannedwine may have a value perception problem. The Mrs. "5 bucks for a can, no thanks!". The can may be the problem not what's in it. Maybe it's just me. #branding #knowyouraudience #productdesign