Bringing Manchester's digital and sport communities together. Monthly sports-digital meetup run by @archy_bold, @DaVelasquez and @DigitalSportUK
#DSManchester
🔝evening on the @DigitalSportUK panel.
🎤 Discussing ‘How To Engage With Next Gen Fans On Social Media’ with @DanielMclaren, @RichJohnno & @SimonjFarrant.
😎 Fantastic to host the event from our very own @TheSocialChain offices...looking forward to the next one!
Richard: Social media is an enabler for these campaigns as there's nowhere else than Twitter that you're likely to see Stormzy and Paul Pogba talking #DSManchester
Richard: brands are trying to be more cultural with their campaigns, for example by using music.
Simon: going down the cultural route is actually more difficult given the diversity of culture but the @paulpogba launch nailed it #DSManchester
Richard: using adidas and Stormzy for the @paulpogba reveal worked brilliantly together. Plus it didn't feel like @ManUtd were trying to sell something.
Simon: "it made @ManUtd fans proud again"
#DSManchester
.@DanielMclaren asks why we are always chasing next gen fans. Simon says it's more about ensuring they're reaching fans on the platforms they are on and making sure they're there at the right time #DSManchester
Our panel is kicking off with Richard Johnson from @TheSocialChain, Nick Speakman from @Sporf and Simon Farrant from @OptaJoe / @PerformGroup covering how we engage with next gen sports fans on social media. #DSManchester
Interested in sport and tech?
Yesterday’s #DSManchester event at MediaCityUK showcased some of the new opportunities AR and VR are creating for sports fans and athletes alike.
Check out our footage from the day:
https://t.co/qIryyVqywu
@DSManchester