DTC Newsletter 📦

Direct-to-consumer insights from top performance marketers. Read by leaders at @CocaCola @Nike @KelloggsUS & @Unilever
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A question for growth marketers: is your dollar working as hard as possible for you?

Triple Whale works with True Classic and provides them with agents: a CMO and a creative strategist, building a robust map of every detail of their strategy across orders, customers, products, and countries. They’re always on and optimizes the budget based on the latest needs of the brand and prioritizes what matters most.

Tune in to the latest DTC Podcast episode:

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Where performance goes, the budget flows. The question is how do you figure out where to spend that budget?

Ben Diamond, CEO and co-founder of True Classic, needed to move fast and they found that Triple Whale moves the fastest. Whether it’s on Amazon, TikTok, going international or wholesale, True Classic found a great partnership with Triple Whale.

Learn more and listen to the latest DTC Podcast episode:

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Before you can trust AI, your AI needs to have context.

This episode, we bring together Ben Diamond, CEO and co-founder of True Classic, and Maxx Blank is the co-founder and COO of Triple Whale, with fellow co-founder AJ Orbach, and we chat about reshaping how ecommerce gets built.

Catch the latest episode of the DTC Podcast: https://t.co/v8P87To7Gi

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Inside your email list there are two kinds of people: those who already checked out, and those who are still shopping. The former is attracted to what’s new, the latter is attracted to utility, aka the essentials. Sending more campaigns isn’t the answer. It’s the essentials flow.

Learn how to make it for your brand in the latest episode of TWBERP: https://t.co/MqX2R0C42T

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You know people are coming to your website to buy one specific product. What do you do? Break down all the reasons why they should buy it: material, manufacturing, the fit. Campaigns generate intent, while automations convert on intent.

Tune in to the latest episode of TWBERP: https://t.co/MqX2R0C42T

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Most brands send a welcome email and immediately dump subscribers into their campaign program. In the latest TWBERP episode, Jordan walks through why campaign revenue is concentrated among people who have visited the site recently.

Catch the episode: https://t.co/bLherTRhE1

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What breaks first when a DTC brand enters retail? Time. ⏳ Retail operates on different timelines for inventory, purchase orders, payments, reporting, and shelf updates, creating operational and financial pressure across the business. Brian explains how those delays reshape planning, cash flow, and execution as brands scale.

Watch the full breakdown on the DTC Podcast: https://t.co/BnRYe1GhLV

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Retail buyers pay attention when demand already exists. 📈 Neuro's digital success created enough momentum that retail conversations became straightforward, backed by consumers who wanted an easier and lower-cost way to try the product. The brand's ability to bring incremental category growth made the opportunity even more compelling.

Catch the full conversation on the DTC Podcast: https://t.co/BnRYe1GPBt

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TikTok Shop helped build a nine-figure growth story before most brands took it seriously 🚀 Neuro became the top health and wellness brand on the platform by leaning into creator partnerships at scale, building a network of tens of thousands of affiliates, and capturing momentum that carried into every channel.

Hear Brian Evangelista's brand story on the DTC Podcast: Episode 616

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20% of holiday shoppers used an LLM during their purchase journey last Q4. 📈 Daniel from Pilothouse explains how consumers are increasingly using tools like ChatGPT to build shortlists, compare options, and narrow decisions before ever visiting a marketplace or brand website.

Hear the full conversation with Eric, Daniel, and Aves on the DTC Podcast: https://t.co/fwtXbu1N56

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What happens when your brand is talking to the wrong audience? 🤔 Aves explains why consumer insight accuracy matters more than ever in an LLM-driven world. If customers love your product for practical reasons but your content focuses somewhere else, recommendation systems may struggle to connect your brand with real demand.

This convo is worth the full listen on the DTC Podcast: https://t.co/fwtXbu1ffy

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“Find me a great gift for my wine-loving mom.” 🍷 That type of query is already shaping purchase decisions, and the trust consumers place in AI’s recommendations is steadily growing. As Q4 approaches, brands need to think beyond ads and start considering how their products get recommended inside LLMs.

Hear Aves' full take on the DTC Podcast: https://t.co/fwtXbu1N56

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People can instantly tell when a founder does not want to be on camera 😬

Nervous, forced content creates distance instead of trust, especially in founder-led brands where audiences are looking for confidence, perspective, and authenticity. Founders who actually enjoy the process usually create stronger long-term audience connection! If you don’t want to put your face on ads & social, you don’t have to.

Watch the latest ep of Ad-venturous with creative strategist Aves Valerio: https://t.co/uPk3MpcaUB

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Founder-led content gets boxed into selfie videos way too often. Aves breaks down why some founders communicate best through video, while others build stronger audience connection through writing, email, and retention flows. Great founder brands understand where the founder naturally communicates best and build around that strength. ✍️

This one's worth the full listen on Ad-venturous: https://t.co/uPk3MpcaUB

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Why do so many founder stories sound exactly the same? Creative strategist Aves Valerio explains that “I made this because I love it” usually stays at the safest possible surface level, which makes it hard for audiences to connect emotionally. Sustainable founder-led content starts with honesty, comfort, and a story people can actually feel.

Hear the full breakdown on Ad-venturous: https://t.co/uPk3MpcaUB

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“Personalization” used to mean basic segmentation, now brands are approaching fully dynamic shopping experiences shaped by behavior, context, and intent. Charlie Cole explains why AI, site speed, and computational power are changing ecommerce experiences, while customer data becomes more restricted and valuable at the same time 🤖

Watch the full conversation on the DTC Podcast: https://t.co/onjvEjTIzt

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Most struggling ecommerce brands follow the same predictable path: more discounts, more emails, more channels, more short-term fixes. Charlie Cole breaks down how brands slowly lose control of pricing, merchandising, and positioning when every growth lever becomes reactive instead of intentional.

This one's worth the full listen on the DTC Podcast: https://t.co/onjvEjTIzt

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What happens after the click matters more than ever. Charlie Cole explains why modern targeting systems reward brands that can create relevant, honest creative and carry that same energy into the landing page experience. Great ads generate attention, but disconnected post-click experiences burn budget fast 📉

Hear Charlie’s full take on the DTC Podcast: https://t.co/onjvEjTIzt

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Free heat maps connected directly into Claude changes the entire landing page workflow. 👀 Braydon breaks down how Microsoft Clarity data, scroll depth insights, recordings, and behavioral analysis can now feed directly back into AI systems to generate V2 landing pages and testing ideas automatically, dramatically reducing the interpretation bottleneck for CRO teams.

Watch the full breakdown on AKNF: https://t.co/EXNyftMkqp

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What happens when AI starts acting like a CRO team, developer, and page speed optimizer at the same time? Braydon walks through building a full PDP with Claude, from identifying ad-to-landing-page mismatches to generating wireframes, compressing assets, optimizing load sequencing, and improving performance scores automatically 📈

This one's worth the full listen on the DTC Podcast: https://t.co/EXNyftMkqp