Optical Stores can't compete with online shops
Stop trying
Why do clients come to you?
What can you offer that websites cannot?
Expertise, Knowledge, and Service
Convert your practice from commodity seller to
Eyewear as a service
Personalized products with superior fit, comfort and style
Sold with a brand you own and control: Yours
3DNA empowers you to rise above your competition
Deliver in ways they cannot
Individualized products
Personal branding
Unique service
Handmade products
Superior quality
Not available on websites, malls, or airports
Ready?
Book a call with us today to learn more about 3DNA
Digital, on-demand manufacturing
The alternative to costly stock inventory and board management
4000 eyewear factories in China but their numbers are shrinking fast
Manufacturers are stuck in the commodity trap
All require long lead time, high MOQ, and mould fees
Their only competitive advantage is to cut their price and margin
As a result they are going out of business at a rapid rate
Caught in the deflationary spiral of a price war
Brands and distributors are caught in the middle
Due to the long lead times, they purchase huge bulk and sit on it
Bulk is expensive to ship and store, depreciates fast, 20% goes unsold
Factories that remain alive during the deflation absorb the remaining orders
The increased lead time leads to even more bulk distributors must buy
Unable to see their way out of the commodity trap
Eyewear stakeholders find themselves increasingly in a 'red ocean'
Fortunately, the opportunity for blue ocean strategy arises from on-demand
Digital manufacturing reduces lead times, MOQ, and mould fees
Inventory tied capital, storage and depreciation minimized
Enabled customization creates even greater value per order
Continuous flow orders stabilize business for steady growth
A sustainable alternative to cut-throat, feast or famine bulk productions
Interested to know more about how to digitize production?
Step into the future of sustainable local manufacturing
3DNA, the on-demand solution for sustainable eyewear manufacturing
In this example from Schneider, we digital lens production action.
#industry 4.0 #DigitalManufacturing #OnDemand #JustInTime
Got an idea for a new design? We can make it
Let your creativity and imagination lead
Our digital manufacturing tech makes it easy
Start today
3DNA the on demand alternative to stock inventory
#bespoke#eyewear#personalized#zeroinventory#massCustomization#industry40 #tailored #opticalretailer #optician #opticien #lunette #optique #optometry #optometrist #optometrista #gafas #gafasdesol #designcollaboration #designparticipation #stealthwealth #retailtechnology #eyewearasaservice #mido2023 #midoItaly #silmo #visionexpo #Optical1010 #brillen #ottica #optical
Make a statement without saying a word
The standout centerpiece of your showroom:
3DNA Technology digital desk
With 3 touch screen monitors
LED illuminated 3D Scanning mirror
Storage for eyewear frames and all your measuring and adjusting tools
Relax and take your time during eyewear discovery
Tired of fishing from frame boards?
Irritated by managing and handling inventory?
Ready to push your pushy reps out the door?
Inundated by immense insurance claims?
Annoyed by showrooming shoppers asking to help them buy online?
Break the mold and evolve to “eyewear as a service “
Where you charge for professional services
Your knowledge, skills and expertise
And the premium eyewear is simply a byproduct
Get into technology with 3DNA - the inventory alternative
#bespoke #eyewear #personalized #zeroinventory #massCustomization #industry40 #tailored #opticalretailer #optician #opticien #lunette #optique #optometry #optometrist #optometrista #gafas #gafasdesol #designcollaboration #designparticipation #stealthwealth #retailtechnology #eyewearasaservice #mido2023 #midoItaly #silmo #visionexpo #Optical1010 #brillen #ottica #optical
Spec out your shop with the digital dispensing desk
Wow your clients with the unexpected experience
A collaborative and fun eyewear purchase process
Create new designs or modify existing ones
The ultimate in EYEWEAR WISH FULFILMENT
Are you still selling from frame boards? That’s lame!
Level up with 3DNA - take your brand above copycats
Don’t be afraid of being different
Be afraid of being the same as everyone else
Curate your own collections and styles
Exclusive to your store and not sold everywhere online
#bespoke #eyewear #personalized #zeroinventory #massCustomization #industry40 #tailored #opticalretailer #optician #opticien #lunette #optique #optometry #optometrist #optometrista #gafas #gafasdesol #designcollaboration #designparticipation #stealthwealth #retailtechnology #eyewearasaservice #mido2023 #midoItaly #silmo #visionexpo #Optical1010 #brillen #ottica #optical
Acetate: the most popular material for eyewear
It's the fabric of fashion for the eyewear industry
100+ years of history, the technique is well advanced
Gorgeous patterns, textures, blends, and translucency catch the eye
The cellulose base is organic, and comes from wood or cotton fibre
After polishing, this gives the material a smooth, warm, comfortable skin feel
With heat, its easily adjusted to conform to the wearer
It's relatively soft, making it ideal material for milling into eye shapes
The low melting temperature makes it suited for embedding details
Like rivets, decorative branding, metal wire cores, and hinges
Acetate is made by many companies around the world
Color choices are endless and new varieties are continually introduced
Combining acetate with metal temples, bridges or other jewellery add flair
If you have acetate eyewear you know how comfortable it is
3DNA has over 2000 colors of acetate pre-loaded into our app
Mazzucchelli and Jinyu catalogs are inside
You can also add your own textures, lens tints, eye shapes and logo
Curious about bespoke acetate frame production?
Ready to bring your design to life?
One click ordering gets the process in motion
The future starts today
3DNA - eyewear design and fitting software for opticians, retailers and brands
Your alternative to stock inventory and commodity selling
Pivot to 'Eyewear as a service"
Leverage your styling, measuring, fitting and adjusting expertise
Download our app and start creating today!
#bespoke #eyewear #personalized #zeroinventory #massCustomization #industry40 #tailored #opticalretailer #optician #opticien #lunette #optique #optometry #optometrist #optometrista #gafas #gafasdesol #designcollaboration #designparticipation #stealthwealth #retailtechnology #eyewearasaservice #mido2023 #midoItaly #silmo #visionexpo #Optical1010 #brillen #ottica #optical
Bespoke eyewear makers, this is for you!
Already making eyewear by your own hand?
3DNA has the following tools to help you
Our face scan technology lets you design for people not just a blank page.
Accurate modeling ensures a perfect size and fit
Customers outside your area? No problem, use our IOS app to reach customers globally
Our Eyewear design app is cutting edge technology
Instantly visualize and measure hundreds of styles
Rapidly adjust the eye, bridge, temples, and shape
Export drawings, CAD/CAM files, or printable files
Streamline your process with a better customer experience
Like the technology? Add your shapes, colors and brand
Take your bespoke process into the moder era
3DNA provides the technology
You create the perfect pair
Demo and download today at our website
The future is now
#EyewearAsAService #ZeroInventory #On-Demand #PersonalizedEyewear #RetailTechnology #Digitalmanufacturing #EyewearDesignSoftware #FashionTech #EyewearDesigner #CustomSpectacles #Optometrist #OptometryStudent #Optometrics #CoolShades #Brillen #Megane #kiosk #silmo #silmo2024 #VEW #visionExpo #Bespoke #sartorial #tailorMade #custommade
3DNA: your window to eyewear design and production
Our eyewear design and fitting app makes it easy
100’s of shapes and 100’s of color choices
Stretch and morph the design to fit just right
Then one-click to order
Use your own brand, or engrave the client name, or both!
Personalize your service with unique products
Not available by cheap online retailers
What do your customers say about you?
Is it memorable, shareable, and worth bragging about?
Are they even saying anything at all?
Don’t be lost and forgotten in a sea of eyewear copycats
Stand apart and above your competitors
Carve a niche that your clients will share eagerly
Memorable service, individualised products, personal attention
Something they are not getting from an internet shopping cart
Start today with 3DNA - the inventory alternative
On-demand eyewear production at your fingertips
#bespoke #customeyewear #bespokeeyeglasses #retailoptical #optician #eyewearfashion #Eyeglasses #Gafas #Lunettes #customeyeglasses #ProgressiveLenses #OpticalLab #EyewearAsAService #ZeroInventory #On-Demand #PersonalizedEyewear #RetailTechnology #Digitalmanufacturing #EyewearDesignSoftware #FashionTech #EyewearDesigner #CustomSpectacles #Optometrist #OptometryStudent #Optometrics #CoolShades #Brillen #Megane #kiosk #silmo #silmo2024 #VEW #visionExpo
Create a category of one
Replace your stock inventory with creative design
Leverage your skills in styling, measuring and fitting
Take total control of the brands you sell
Provide an interactive and unique shopping experience
Produce a finished product clients will brag and show off
Generate referrals with a delightful, personalized eyewear
Overproduction of commodity eyewear is being dumped online
Consumers don't value retail expertise and their stockpile
Most online shoppers dont use virtual try on or browsing
Instead they key in the model number they are looking for
Retailing commodity frames are less and less competitive
Do you really want to keep lowering your prices?
Break out of the commodity trap
Make selling and shopping for eyewear fun and creative
3DNA - the inventory alternative
Custom fit for perfection and satisfaction for every client
No need to compromise on style and fit
Just make exactly what you want
No inventory to manage or stock that depreciates
Eyewear as a service
Upskill and outcompete and change the game
Challenge the status quo
Think different
Change the game
Like what we do? Share this post!
Curious? Take our eyewear design app for a test drive.
#personalizedeyewear #eyewear #eyeglasses #occhiali #lunettesurmesure #lunettes #retailtech
Design your eyewear brand at a fraction of the cost
Produce 1 - 20 pieces without big inventory investment
Share your brand collection with hundreds of retailer partners
When they make an order, you earn a license fee
We do all the production and fulfillment
Saving you time, money and time to market
Digitally native brands have advantages over stock brands
Faster iterations according to market trends
Instant digital distribution with little to no cost
License based revenue without inventory management
3DNA - the inventory alternative
Ideal for next generation of fashion forward eyewear brands
Optometrists or opticians who want to control brands they carry
Designers eager to sell without the barriers of traditional brands
Individuals who want one-of-a-kind eyewear
Like what we do? Share this post!
Curious to know more? Book a call with us today.
#eyeglasses #eyewear #optician #optometrist #optometry #optometrics #optics #eyeglasses #glassesfashion #eyeweardesigner #bespokeeyewear #Bespokeglasses #digitallynativebrands
#zeroinventory #eyewearasaservice #customeyewear #sunglasses #ottica #gafas #brillen #lunette #3DDesign #3DModeling #3DScanning #3DScan #personalizedeyewear #progressivelenses #madetoorder
3DNA - we make easy to use eyewear design software
App integrated with manufactures for on-demand production
No MOQ
Any material, style, or level of complexity we can make
If you are a new designer, brand, or optician wanting private label
We have the best solution for you
If you are a a retailer looking to escape the commodity trap
Pivot to 'eyewear as a service' - we have the solution
If you are a mobile optician, looking to lighten your load
We can help
Our technology enables infinite variation in the end product
So your customers won’t sacrifice style for fit
And you won't be stock with dead inventory that doesn't turn
Looking to differentiate and carve a niche in your market?
Get 3DNA - the inventory alternative
Stop selling basic billionaire brands
Enriching people who already have more than enough
Support independent brands and small businesses
When consumers ask for basic billionaire brands, educate them!
Don’t be a slave to big corporate domination
Those who hide behind “fashion” brand names.
Consolidation: bad for everyone but those at the very top
Instead think differently
Challenge the status quo
Break out of your mold others have set for you
This is Blue Ocean Strategy
In a crowded market, you need an edge
In a sea of sameness, you need to stand out
When the experience is identical, consumers shop by price
Competing on price is a race to the bottom
Nobody wins in a price war
To outcompete, enhance your service
Modernize and impress your clients
Offer something surprising and unexpected
Delight them with eyewear wish fulfillment
Get exactly what you want
No need to compromise style for fit
3DNA - the inventory alternative
Like what we do? Share this post!
Curious? Register and book a demo today.
#bespokeatelier #occhialisartoriali #bespokeglasses #customeyewear #eyeglassclasses #eyewearrepair #eyeweardesign #eyewearfashion #eyewearmanufacture #customdesign #personalizedeyewear #eyewear #eyeglasses #occhiali #lunettesurmesure #lunettes #retailtech #fashiontech #eyewearpersonalization #stealthwealth #madeonsite #locallymade #bespoke #designcollaboration #acetate #mazzucchelli #optometrist #optician #opticalretail #opticdesigner
What separates digitally-native from stock-inventory brands?
Unlimited design variations instantly unleashing creative collaboration
Digital worldwide distribution at the speed of light
Lower barrier to entry, no upfront cost of inventory and bulk shipping
Empowering locally produced products to reach global audiences
Faster time to market, leading by setting trends instead of following
Customized to fit the biometry of consumers unique dimensions and style
In last 20 years, digital transformation of the optical lens industry has occurred
What is preventing this evolution in eyewear processing?
The biggest barrier to digital transformation is not technology, it is culture
3DNA Ecosystem enables future facing labs to produce mass customized eyewear
In parallel to digital lens processing, labs can double the average job value
Deliver faster service, onshoring production to their local community
Stand out, in sea of sameness
Level up your lab game, with 3DNA Technology
The future starts today.
#digitaltransformation #industry4point0 #masscustomization #bespokeeyewear #tailormade #personalized #eyewear #telemedicine #eyewearasaservice #differentiated #unique #optometrist #opticians #spectacles
What is the elephant in the room when it comes to eyewear sustainability?
It's not ..
eco-friendly materials, upcycling, or biodegradable plastics, 3D printing
shifting productions to cheapest labor and environmental laws
But it might be ...
Billion dollars of stock eyewear on store shelves, warehouses, container ships
20% of which goes unsold and is stored forever or donated to landfills.
Factories make eyeglasses in greater quantities and cheaper than ever
Factories undercut each other, fighting for orders, while reducing their margins
A glut of overproduction floods the market with cheap ready goods.
Retailers can't sell the products: consumers find them online cheaper.
Distributors can't reorder products because retailers are closing down.
The entire supply is being destroyed by overproduction
Factories are leaving China and going to Vietnam and Thailand.
Myopia anyone?
Who wins in a race to the bottom?
Not sure I want to find out, but I definitely don't want to compete.
Is your optical business stuck in the commodity trap?
If so, you need 3DNA - the future of digital transformation of the eyeglasses industry.
Order on demand, no stock, no waste.
Any shape, any material, and brand, and even custom sized.
Take the thousands of dollars stuck in inventory, and put it back into your pocket.
Consumers browsing in your store, only to leave and buy online?
Solve it by upskilling with 3DNA and transform into "Eyewear as a Service".
You can't compete against big optical in their game,
If you want to win, you have to change the game, and play by your own rules.
Go where they cannot: expertise in styling and fitting, and personalized service.
What are you waiting for?
Book a call with me today and take a guided tour.
Link in the comments:
#bespoke #eyewear #personalized #zeroinventory #massCustomization #industry40 #tailored #opticalretailer #optician #opticien #lunette #optique #optometry #optometrist #optometrista #gafas #gafasdesol #designcollaboration #designparticipation #stealthwealth #retailtechnology #eyewearasaservice #mido2023 #midoItaly #silmo #visionexpo #Optical1010 #brillen #ottica #optical
Ever want to be an eyewear designer?
Now you can!
3DNA makes is easy, even for beginners
Join your creative side and technical optical expertise
Work from home, a store, or be a digital nomad
Serve clients in your local market or around the globe
Library of 180 shapes or make your own from scratch
Create unlimited designs TO BUILD YOUR BRAND
Design new EYEWEAR COLLECTIONS
Or, design BESPOKE EYEWEAR FRAMES one at a time
GET PAID ROYALTIES with 3DNA platform
And SET YOUR OWN PROFIT MARKUPS
There is NO MINIMUM ORDER requirement!
WHY AM I SHOUTING?
Sorry about that, I got a little over excited!
3DNA…. The power to build your own eyewear brand
The eyewear on-demand alternative to costly stock inventory
Curious to know more? Your first consultation is free
Book your appointment with us now.
Those technically inclined: download the app on our website.
#eyewear #Optician #optometrist #optics #DigitalFashion #ZEROinventory #ondemand #digitalmanufacturing #3D #3DScanning #3DDesign #Sustainability #digitalBrands #MadeToOrder #OEM #ODM #eyeglasses #Optical #sunglasses #3DModelling #DesignPlatform #customization #personalized #Bespoke #TailorMade #Sartorial
What is “eyewear as a service?”
Facing a flood of cheap, mass produced eyewear
By online direct sellers
Retailers find old business model losing competitiveness
Consumers have taken for “free” their expertise
Styling based on lifestyle, fashion sense, and persona
Measuring, fitting, and adjusting
And the overhead costs of brick and mortar
Staffing, and inventory management burdens
Our solution turns the problem on it’s head
Upskill and transform from commodity dispenser
To bespoke eyewear designer optician
Create one of a kind frames, made on demand
Personalized, customized and one of a kind
Each frame a conversation piece
Generate the most valuable marketing: genuine referrals
And dare to think differently
To those that believed and supported our vision from day one,
We salute you
And to those on the fence we ask
“What are you waiting for?”
Level up, change the rules, and change the game
Get 3DNA
Booking link in the comments below
.
.
#EyewearAsAService #digitaltransformation #designcollaboration #industry40 #metaverse #customeyewear #bespokeeyewear #brillen #gafas #lunettes #eyewearfashion #digitallyNativeBrands #opticalretail #digitalmanufacturing #onDemand #optometrist #Optometrystudent #gafas #megane #tailored #madetomeasure #meta #avatar #optical #eyeglasses #personalized #fashioneyewear #3DNA_eyewear #3DNA
Ever want to be an eyewear designer?
Now you can!
3DNA makes is easy, even for beginners
Join your creativity with optical expertise
Work from home, a store, or be a digital nomad
Serve clients in your local market or around the globe
Library of 180 shapes or make your own from scratch
Create unlimited designs TO BUILD YOUR BRAND
Design new EYEWEAR COLLECTIONS
Or, design BESPOKE EYEWEAR FRAMES one at a time
GET PAID ROYALTIES with 3DNA platform
And SET YOUR OWN PROFIT MARKUPS
There is NO MINIMUM ORDER requirement!
WHY AM I SHOUTING?
Sorry about that, I got a little over excited!
3DNA…. The power to build your own eyewear brand
The eyewear on-demand alternative to costly stock inventory
Curious to know more? Your first consultation is free
Book your appointment with us now.
Those technically inclined: download the app on our website.
#eyewear #Optician #optometrist #optics #DigitalFashion #ZEROinventory #ondemand #digitalmanufacturing #3D #3DScanning #3DDesign #Sustainability #digitalBrands #MadeToOrder #OEM #ODM #eyeglasses #Optical #sunglasses #3DModelling #DesignPlatform #customization