Daath.B. 🇨🇦

👉 I do marketing for cpg/consumer product online

[Eugene Khayman @EugeneKhayman]

My community has $15b of yearly sales on Amazon with 800+ members.

These are small businesses. They employ real Americans and support local communities.

They do not have large margins to absorb shocks.

Every year Amazon squeezes them more and supports overseas Chinese sellers instead of local American businesses.

Now Amazon is hitting sellers with even more of a squeeze all back to back:

https://t.co/Xc1IeD5QHd has moved many sellers to DD+7
Meaning funds are held until 7 days after delivery, not simply paid out on the old cadence.
https://t.co/YkUKQvr0Uo just added a 3.5% fuel/logistics surcharge on fulfillment fees.
https://t.co/L9WWJUDkr8 top it off now Amazon Ads charges will be pulled directly from disbursements rather than floating on a credit card.

That combination matters.

Amazon already forces sellers into an environment where ads dominate visibility.
So now the same platform that pressures brands to spend more on ads is also tightening payout timing and pulling more cash out before sellers ever see it.

For a very large business, this is just a minor annoyance. But for a small business making payroll just got 50x harder.

Less cash on hand means:
less inventory
more stockouts
more debt
more strain on small teams
and ultimately a worse customer experience

This is not “supporting small business.”
It is starving the brands that create so much of the value customers come to Amazon for.

@WSJ @business @nytimesbusiness @BusinessInsider @ReutersBiz @CNBC @APBusiness

If you’re covering Amazon, local communities hit by a hard economy and large companies trying to squeeze hardworking Americans hit me up.

[Daath.B. 🇨🇦 @Daath12]

@heyitsalexP Thank you for your answers 🙏🏼

[Daath.B. 🇨🇦 @Daath12]

@heyitsalexP Yes!
We already have two retail stores.
What about playing with upper funnel objectives on meta? In your experience, have you see any interesting incremental gains?

[Daath.B. 🇨🇦 @Daath12]

@heyitsalexP For competitors, If we focus only on DTC brands, only one is bigger, looks like 2 times our size, but probably not profitable.

[Daath.B. 🇨🇦 @Daath12]

@heyitsalexP I’m blocked in QC, a province of Canada.
Trying to scale a niche skincare in this province -
At an around 400-500$ conversion campaign on my Hero product, it’s not incremental anymore.
Population of 9M, but addressable market is probably a million max.

[Daath.B. 🇨🇦 @Daath12]

@JuggMotion Prelander

[Daath.B. 🇨🇦 @Daath12]

@ChereneAubert Me too! I rewatch KOTOR retrospective videos on YouTube every year. So nostalgic!

[Daath.B. 🇨🇦 @Daath12]

@matt_gray_ IG

[Daath.B. 🇨🇦 @Daath12]

@mediaking What do you mean by digital advertising? Service business? Or info business?

[Daath.B. 🇨🇦 @Daath12]

@ecomshreddie @johnhickey1970 Me too I Would love to know what is the hard way for influencer marketing 🙏🏼

[Daath.B. 🇨🇦 @Daath12]

@dave_stickland Thank you 🙏🏼

[Daath.B. 🇨🇦 @Daath12]

@dave_stickland Love it! Than you for sharing. Where do you find good editor? Place like fiverr?

[Daath.B. 🇨🇦 @Daath12]

@VaniyaDangwal Are you still doing this experiment? Would you recommend it based on your experience?

[Daath.B. 🇨🇦 @Daath12]

@herrmanndigital Thank you for sharing this! Any reason you avoid video views most of the year? You’ve seen more impact from LPV?

[Daath.B. 🇨🇦 @Daath12]

@pr99az I would love to run that report on my account. Is it possible to share how to do it? Thank you

[Daath.B. 🇨🇦 @Daath12]

@ChereneAubert Thank you for the answer. Testing the same in Canada. Let’s see if it works. 🙏🏼

[Daath.B. 🇨🇦 @Daath12]

@rdomarkas @codyplof Very interesting.
What do you think is the way for NON d2c pure plays(wholesale + d2c) based on your experience? Optimizing for more tof events like video views or reach?