Critical to the success of an agency-client relationship is the agency insisting on keeping its power -- otherwise, you get yes work, the work must lead. It's always about great work ppl.
Back to marketing -- the best marketers are looking for ways to apply creativity without relying on old-school advertising. Creativity must never enter stasis.
Something to watch if you are wondering how supply chain woes are going is satellites images of boats waiting at Chinese ports over time. https://t.co/3GE3J4pKwO
A little econ101. Prices for chips (tech), shipping containers(goods), fertilizer (food) have peaked and are coming down slowly https://t.co/M7LimyZX5K
First mover innovators rarely do themselves any good by taking the company public. The currency they raise is offset by the hampering the ability to go long and bet big. Am I talking about @BeyondMeat, yes I am.
Short-term market ups and downs are a reminder -- enduring brands are the most valuable. Brands should take a longer-term view of their business. It's not about quarter to quarter, it's about quarter-century to a quarter-century.