The author of Project Hail Mary wrote his first book (The Martian) on his blog, and publishers didn't want it.
Backrooms made 100 million this weekend, and it was created by a YouTuber.
The old gatekeepers of culture are falling away.
Now's the time to go make something.
007 First Light and Indiana Jones and the Great Circle are similar in that they both continue the legacy of iconic characters and franchises in faithful, entertaining ways.
We should do this more often instead of movie remakes and sequels😌
Michael De Luca Warns About the Danger of Hollywood Cutting Development Funds for Original Material: 'If You Cut Too Deep Your Pipeline Dries Up' https://t.co/Uh9yqcJjZ7
Invest in originals. Invest in emerging* writers and filmmakers. Make money. Repeat.
*and not to sound like a fuddy duddy but emerging doesn’t necessarily mean “young”. There are some of us for whom this is a second career and we also have incredible stories to tell.
Meta Instagram Reels is currently doing $50B of run rate revenue
Just Reels alone makes more revenue than Netflix, Nike, Coca Cola, Visa, Spotify, Uber and Airbnb
Let that sink in
Mexico paid $20 million for eight minutes in this movie. Then those eight minutes forced them to invent an entire cultural tradition.
Before Spectre, Mexico City had no Day of the Dead parade. The holiday was celebrated at home, at cemeteries, with family altars. Quiet, intimate, centuries old. Sam Mendes fabricated a massive street parade for the opening sequence, shot it with 1,500 extras in skeleton costumes across the Zócalo, and audiences worldwide assumed they were watching a real annual event.
Mexico's government had negotiated hard for the placement. Leaked Sony hack emails showed officials offered up to $20 million in tax incentives for four minutes of positive portrayal. Sony was drowning in a $300 million budget. The deal included script changes: the Bond girl had to be a Mexican actress, the villain could not be Mexican, and the city's modern skyline had to appear on screen.
Then the movie opened in 182 countries and tourists started booking flights to Mexico City for the parade.
The parade that did not exist.
Tourism authorities panicked. Visitors were arriving expecting the spectacle they saw in the film and finding nothing. So in October 2016, the government spent $500,000, hired 650 volunteers, built dozens of floats and giant skeleton marionettes, and staged the first real Día de los Muertos parade in Mexico City's history. 250,000 people showed up. They openly called it a "Spectre-style parade" in press materials.
Ten years later, the parade draws millions. Anthropologists call it the "pizza effect," where a cultural element gets exported, transformed abroad, and reimported as authentic. Mexico's most famous public celebration of its most sacred holiday was invented by a British director shooting a $300 million spy movie.
That tracking shot is doing more for Mexico City's economy every November than the $20 million they paid for it.