I went undercover against TikTok's algorithm.
No profile. No follows. No likes. No searches.
I invented a man called Bob and simply watched.
In just 93 minutes, TikTok built him a different version of Britain.
What world is it building for you?
https://t.co/AT7oHDRXWD
A young man at airport security looked calm.
Something felt wrong.
Seconds later, he ran.
I learned to spot hidden signals through dangerous dogs, nervous owners—and the occasional bite.
Perhaps intuition is practised observation.
https://t.co/WB3ZxrvCZc
Years ago, I walked into the headquarters of one of North America's most powerful organised crime figures... alone.
The police had one warning:
"He'll probably shoot you."
This is the story of what happened next.
https://t.co/Nafhc88zTs
Fear spreads quickly.
But confidence does too.
A calm parent can steady a child.
A composed leader can settle a team.
Even a nervous dog can borrow courage.
Perhaps confidence isn’t something we possess.
Perhaps it’s something we lend.
https://t.co/XUFnc5bUdG
Imagine creating a brand-new TikTok account with zero personal information.
How long do you think it would take before the algorithm figured out who you are?
I tried it.
The results genuinely surprised me.
https://t.co/imxgTlU8KH
People think their phones are listening.
I tested that theory with a blank TikTok account. No profile, likes, searches or location clues—just scrolling.
It still began figuring me out.
Maybe TikTok isn’t listening. Maybe it’s reading us.
https://t.co/imxgTlU8KH
TikTok seemed to know me before I’d told it anything.
No follows. No searches. No meaningful viewing history.
Yet within minutes, it was showing me content that felt uncomfortably specific.
I tested what it could infer from almost nothing.
https://t.co/WwwgCnZM7G
I admire a lot of what you do, @elonmusk .. but your vicious attack on President Zelensky last night was incredibly disappointing. Anything negative to say about Vladimir Putin - or is it just the guy whose country he illegally invaded who is the problem?
The UK didn’t have a general election from 1935-45 because of WW2. How on earth can Ukraine have one now given 6m people left as refugees when the war started, another 3.5m are living under illegal Russian occupation, and the country’s in a state of martial law?
Ridiculous.