Saying "no" is the hardest skill in business.
Look at someone’s calendar, and you can usually tell how successful they are. Most people aren't failing from lack of opportunity; they're drowning in it. They said "yes" to too many good things, leaving no room for great ones.
Struggling to make your marketing team AI-native or automate repetitive work like reporting?
I help teams through Insightfig — identifying opportunities, designing solutions, and building the workflows & automations you actually need.
#MarketingAI
Building in public is weird sometimes.
You put something out there that feels obvious to you, but it might actually help someone else who’s struggling with the same thing.
That’s the hope with Insightfig.
Anyone else building tools for marketers right now?
#BuildInPublic
Most marketing problems aren’t creative problems.
They’re process and information problems.
You know what to say — you just don’t have time to figure out who needs to hear it and where.
That gap is bigger than people admit.
#Marketing@InsightfigAI
In-house marketers and freelancers are doing the work of full planning teams with zero support.
The biggest hidden cost isn’t budget — it’s time and mental energy.
#MediaPlanning#InHouseMarketing
One thing I’ve seen after years in media planning:
Small teams do a ton of research and thinking — but the problem is they’re wearing so many hats.
The strategy part ends up getting squeezed.
@InsightfigAI make that part faster and smarter without losing quality.
#Marketing
Working on Insightfig this week — trying to make audience insights even sharper based on beta feedback.
The whole point is to help solo marketers and small teams feel more confident without needing a big agency.
Anyone else doing marketing without much support?
#BuildInPublic
The weirdest part about marketing solo (or in a small team) is how much you’re expected to just “figure it out” on strategy and planning.
No dedicated team, no agency support — just you and a deadline.
#Marketing
After doing this for 17+ years, one thing still surprises me — how much time gets wasted just figuring out the basics before a campaign even starts.
Anyone else feel like planning campaigns takes way longer than it should?
#Marketing
Working on Insightfig this week: improving UI and export options based on beta feedback.
Goal is to make media planning more accessible and fast for solo marketers and small teams.
#BuildInPublic#MediaPlanning#AI
One question I keep coming back to:
Why do small teams still have to do everything manually when the tech exists to make it faster?
Curious what tools you’re using (or wish existed) for media strategy.
#MediaPlanning#MarketingAI
The future of media planning won’t belong to the biggest agencies.
It’ll belong to the teams that can move fastest with good intelligence.
Building toward that.
#MediaPlanning#AI
Quick lesson from 17+ years in media:
Never start a campaign without knowing what your competitors are doing right now.
Most small teams skip this step and pay for it later.
#MediaPlanning#AI
In-house marketers and freelancers are doing the work of full planning teams with zero support.
The biggest hidden cost isn’t budget — it’s time and mental energy.
#MediaPlanning#InHouseMarketing
After 17 years in agency, I built @InsightfigAI — AI that turns a campaign brief into audience insights, competitor analysis & full media plans in minutes.
Built for in-house teams, freelancers & small agencies.
Still early beta. Feedback welcome.
Energy Supply for AI: Current Landscape and Future Outlook - 🧵
1. AI’s rapid growth is supercharging energy demand, particularly for data centers that power training and inference tasks.
Globally, data centers consumed 240-340 TWh in 2022 (1-1.3% of total electricity), but projections show explosive scaling: 1,000 TWh by 2030 and 3,700 TWh by 2050 in high-growth scenarios. In the U.S., AI data centers could require 68 GW by 2027—nearly California’s total capacity—and account for 50% of electricity growth through 2030.
$BN $BEP $BIP $IREN $TSLA
4. Grid and Storage: U.S. utilities like We Energies plan 20% capacity hikes by 2029. Battery storage is surging, with $34.3B market by 2030 (18.2% CAGR).
$BN $TSLA