ðð¢ððð (ððð ðð ððð¥ððð ðð ð€ðð) From ðð«ððð³ ðð¬ð«ððð¥, ðððð¬ðð«ðð â Sitbon Corporation â Founder & Chairman âHis Will is my will
88. BUSINESSES ARE BEGINNING TO CARRY A GREATER RESPONSIBILITY.
A business can build, invest, produce, and transform the material world.
But what is it truly preparing?
THE WORLD DOES NOT SIMPLY NEED MORE POWER.
IT NEEDS THAT POWER TO SERVE A HIGHER PURPOSE.
The Rebbe shares a profound teaching:
âThe ultimate purpose of Creation is the revelation of Divinity. The world must become a dwelling place for G-d, suited to Him. Nevertheless, G-dâs true desire is not merely to reveal Himself. He also desires that this revelation come about through human effort.
It follows that the ultimate purpose of Creation is now in human hands. People must contribute their own efforts to bring Moshiach. Much of what is accomplished today remains hidden. When Moshiach comes, humanity will appreciate the fruits of its efforts.â
(Hayom Yom, 3 Menachem Av; Likkutei Dibburim, vol. 1, pp. 184â185).
These words place Moshiach at the heart of our responsibility.
His coming is not a reason to remain spectators.
The Rebbe emphasizes the necessity of our efforts.
What, then, do capital, businesses, technologies, and resources become?
Means of taking action in this physical world.
Working with integrity.
Supporting Tzedakah.
Building for future generations.
Making knowledge accessible.
Performing Mitzvot.
Success is not an end in itself.
It can become an instrument serving a mission greater than itself.
WHAT WE BUILD TODAY CAN HELP PREPARE THE WORLD FOR THE COMING OF MOSHIACH.
SITBON CORPORATION
Dan Sitbon
#BusinessWithPurpose #Moshiach #DirahBetachtonim #GeulahInAction #PrepareTheWorld
87. PREPARING THE WORLD REQUIRES MORE THAN IDEAS.
Yesterday, on the 7th of Marcheshvan, we spoke about rain descending to nourish the earth.
Today, the 8th of Marcheshvan 5787 (October 19, 2026), a new question emerges.
WHAT BECOMES OF A BLESSING IF NOTHING IS PREPARED TO RECEIVE IT?
Rain can fall.
But without cultivated soil, irrigation, and human effort, its potential remains untapped.
The same is true of knowledge.
Our generation possesses extraordinary capabilities.
Energy.
Infrastructure.
Electrical grids.
Water and transportation.
Smart buildings.
Data centers.
Communication technologies.
But no discovery can transform the world sustainably unless it becomes part of reality.
AN IDEA CAN ILLUMINATE THE FUTURE.
ONLY ACTION BEGINS TO BUILD IT.
From the beginning of Creation, humanity receives a mission: to cultivate and protect the Garden (Genesis 2:15).
The Torah does not merely ask us to contemplate the world.
It entrusts us with the responsibility to act within it.
Our Sages teach: âThe essential thing is not study, but actionâ (Pirkei Avot 1:17).
This principle takes on profound meaning in Chassidic teachings.
The Tanya explains that the purpose of Creation is to make this physical world a dwelling place for G-d (Tanya, ch. 36).
The Rebbe teaches that this purpose is fulfilled precisely within our world, through concrete actions that transform matter into an instrument for good.
Today, this invites us to see our infrastructure differently.
Energy can sustain life.
Water can nourish communities.
Buildings can provide shelter.
Networks can bring people closer.
Technology can support education.
But their value depends on the purpose they serve.
Preparing the world is therefore not simply imagining what it could become.
It means beginning to give it the means to become that reality.
A VISION DOES NOT PREPARE THE WORLD UNTIL IT BEGINS TO TAKE SHAPE IN REALITY.
SITBON CORPORATION
Dan Sitbon
#BuildForPurpose #FutureInfrastructure #EnergyAndResponsibility #PhysicalWorld #PrepareTheWorld
86. KNOWLEDGE MUST NO LONGER REMAIN TRAPPED BEHIND BORDERS.
On Friday, we discovered how different intelligences can combine their capabilities.
Today, another question emerges:
WHAT IS THE VALUE OF KNOWLEDGE IF IT CANNOT REACH THOSE WHO NEED IT?
Our generation has extraordinary tools.
Instant translation.
Distance learning.
Artificial intelligence.
Digital libraries.
Global communication.
Knowledge can cross borders and reach people who were once isolated.
But transmitting words does not yet mean transmitting wisdom.
Today is the 7th of Marcheshvan 5787 (October 18, 2026).
Every year, this date in the Hebrew calendar reminds us of a remarkable teaching.
In Israel, we begin asking for rain in our prayers:
âVETEN TAL OUMATAR LIVRACHA.â
Why wait fifteen days after Sukkot?
To allow the last pilgrim to return home without being hindered by rain (Mishnah, Taâanit 1:3; Taâanit 10a).
AN ENTIRE COMMUNITY WAITS FOR THE ONE WHO IS STILL ON THE JOURNEY.
This concern for every individual echoes the Rebbeâs emphasis on spreading Torah and Chassidic teachings to even the most distant places.
Today, this invites us to rethink how knowledge is shared.
Making information available is not enough.
It must be understandable, accessible, and capable of guiding decisions.
Translation must open the door to understanding.
Technology must make learning easier.
Knowledge must become action.
Rain does not fall to remain suspended in the sky.
It descends to nourish the earth.
Likewise, wisdom must not remain confined within the systems that contain it.
It must reach human reality.
KNOWLEDGE BECOMES A BLESSING WHEN IT CAN BE RECEIVED, UNDERSTOOD, AND SHARED.
SITBON CORPORATION
Dan Sitbon
#KnowledgeForAll #GlobalEducation #LanguageBridges #WisdomForHumanity #PrepareTheWorld
85. KNOWLEDGE IS BEGINNING TO BECOME A COLLECTIVE CAPABILITY.
Yesterday, we asked a question: who should direct artificial intelligence?
Today, another transformation is emerging.
INTELLIGENT SYSTEMS NO LONGER OPERATE ONLY IN ISOLATION.
Some models analyze. Others verify. Systems exchange results, coordinate tasks, and explore solutions together.
World Models seek to represent certain mechanisms of the world. Multi-agent systems distribute tasks among different tools.
A new capability is emerging: connecting different skills to accomplish what none could achieve alone.
But multiplying connections does not, by itself, create direction.
COORDINATION IS NOT YET WISDOM.
The Torah presents a remarkably relevant example.
To build the Mishkan, each person contributes something different: materials, craftsmanship, intelligence, and work. Together, they create a shared achievement (Exodus 35â36).
The Rebbe teaches that diverse contributions can reveal a deeper unity: every ability has its place within a greater whole (Likkutei Sichot, vol. 21, p. 258).
This teaching concerns human beings first. Applying it to intelligent systems is a contemporary reflection, not a technological prediction.
A network can be vast and still pursue the wrong purpose.
Countless machines can produce answers without producing responsibility.
Human beings must still define objectives, verify results, and take responsibility for the consequences.
As Shabbat approaches, one idea becomes especially meaningful: six days of activity find their direction in a day devoted to what truly matters.
THE POWER OF THE WHOLE IS NOT MEASURED ONLY BY WHAT IT CAN DO.
BUT BY THE DIRECTION WE GIVE IT.
SITBON CORPORATION
Dan Sitbon
#ConnectedIntelligence #WorldModels #MultiAgentSystems #HumanDirection #PrepareTheWorld
85. KNOWLEDGE IS BEGINNING TO BECOME A COLLECTIVE CAPABILITY.
Yesterday, we asked a question: who should direct artificial intelligence?
Today, another transformation is emerging.
INTELLIGENT SYSTEMS NO LONGER OPERATE ONLY IN ISOLATION.
Some models analyze. Others verify. Systems exchange results, coordinate tasks, and explore solutions together.
World Models seek to represent certain mechanisms of the world. Multi-agent systems distribute tasks among different tools.
A new capability is emerging: connecting different skills to accomplish what none could achieve alone.
But multiplying connections does not, by itself, create direction.
COORDINATION IS NOT YET WISDOM.
The Torah presents a remarkably relevant example.
To build the Mishkan, each person contributes something different: materials, craftsmanship, intelligence, and work. Together, they create a shared achievement (Exodus 35â36).
The Rebbe teaches that diverse contributions can reveal a deeper unity: every ability has its place within a greater whole (Likkutei Sichot, vol. 21, p. 258).
This teaching concerns human beings first. Applying it to intelligent systems is a contemporary reflection, not a technological prediction.
A network can be vast and still pursue the wrong purpose.
Countless machines can produce answers without producing responsibility.
Human beings must still define objectives, verify results, and take responsibility for the consequences.
As Shabbat approaches, one idea becomes especially meaningful: six days of activity find their direction in a day devoted to what truly matters.
THE POWER OF THE WHOLE IS NOT MEASURED ONLY BY WHAT IT CAN DO.
BUT BY THE DIRECTION WE GIVE IT.
SITBON CORPORATION
Dan Sitbon
#ConnectedIntelligence #WorldModels #MultiAgentSystems #HumanDirection #PrepareTheWorld
84. ARTIFICIAL INTELLIGENCE FORCES US TO REDEFINE OUR RESPONSIBILITY.
Yesterday, we discovered how communication allows knowledge to travel across the world.
Today, a new frontier emerges.
Machines no longer simply transmit information.
They can analyze, translate, recognize, generate, and assist with certain decisions.
Tasks that once took hours can now be completed in moments.
But one fundamental question remains:
IF A MACHINE CAN PRODUCE AN ANSWER, WHO MUST TAKE RESPONSIBILITY FOR ITS CONSEQUENCES?
The Alter Rebbe explains that human intelligence has the ability to grasp and internalize knowledge (Tanya, ch. 5).
These systems process immense amounts of information.
But calculating an answer does not mean determining its moral value.
And producing a decision does not mean taking responsibility for it.
The Rebbe teaches that material and technological tools can be directed toward a spiritual purpose: doing more good and transforming the world.
This reflects the purpose explained in the Tanya: to make this world a dwelling place for G-d (Tanya, ch. 36).
Artificial intelligence can help improve healthcare.
Enhance learning.
Improve organization.
Accelerate research.
Make knowledge more accessible.
But it can also amplify errors, manipulation, and injustice.
THE POWER OF A SYSTEM DOES NOT GUARANTEE THAT IT WILL BE USED RIGHTLY.
This is why human responsibility does not disappear with automation.
It becomes more demanding.
We must set the goals, verify the results, and answer for the consequences.
Preparing the world does not mean surrendering our power to decide.
It means learning to direct new capabilities toward a higher purpose.
THE MORE CAPABLE MACHINES BECOME,
THE MORE HUMANITY MUST KNOW WHAT IT WANTS TO ACCOMPLISH.
SITBON CORPORATION
Dan Sitbon
#ArtificialIntelligence #HumanResponsibility #AIWithPurpose #WisdomAndTechnology #PrepareTheWorld
83. DISTANCES ARE BEGINNING TO LOSE THEIR POWER TO SEPARATE.
Yesterday, we explored what science allows us to understand.
But can a discovery that remains hidden from the world truly transform it?
For centuries, distance determined what people could learn, hear, and share.
Today, a message crosses oceans in seconds.
Satellites. Fiber optics. Digital networks.
People thousands of miles apart can study together, help one another, and act at the same moment.
DISTANCE STILL EXISTS.
BUT IT NO LONGER HOLDS THE SAME POWER.
The Rebbe recognized the potential of these technologies long before the Internet.
As early as 1960, he supported broadcasting Tanya lessons on the radio, allowing Torah to reach those unable to attend a class.
Then, on 24 Kislev 5752, during a worldwide Chanukah satellite broadcast, the Rebbe teaches that technological progress should be used to spread light and provide material and spiritual assistance, even to the most distant places (Sicha, 24 Kislev 5752, âChanukah Liveâ).
The example is striking: a candle lit in one place becomes visible, at the same moment, in distant countries.
TECHNOLOGY DOES NOT CREATE THE LIGHT.
IT CAN HELP THAT LIGHT TRAVEL FURTHER.
Today, our networks carry images, ideas, decisions, and words.
But they can also spread misinformation, fear, or indifference.
The speed of communication does not guarantee the value of the message.
A screen can connect two continents without bringing two minds closer.
It is the quality of what we share that transforms a connection into a genuine encounter.
This is our responsibility: to spread knowledge, education, truth, and solidarity.
Not to erase the differences between nations, but to make goodness accessible beyond borders.
IF THE WORLD CAN NOW COMMUNICATE,
WHAT WILL WE CHOOSE TO SHARE?
SITBON CORPORATION
Dan Sitbon
#GlobalCommunication #ConnectedHumanity #SpreadKnowledge #TechnologyWithPurpose #PrepareTheWorld
82. SCIENCE IS BEGINNING TO GIVE US THE MEANS TO BETTER UNDERSTAND THE WORLD.
Yesterday, we explored the opening of the fountains of knowledge.
Today, let us look at what science allows us to discover.
The infinitely small reveals unsuspected structures.
The infinitely vast unveils distant galaxies.
Matter and energy follow relationships we are learning to describe.
THE MORE WE EXPLORE THE WORLD, THE MORE WE DISCOVER ITS UNDERLYING ORDER.
But there is an even deeper idea.
In a discussion with students, the Rebbe highlights how science seeks connections between seemingly separate fields: physics, mathematics, acoustics, and electronics. He also refers to the unification of matter and energy (interview âWhat Is Judaism?â, circa 1960).
Science searches for common laws behind different phenomena.
The Torah invites us to reflect on the unity and purpose of Creation.
THESE ARE TWO DISTINCT QUESTIONS.
Science can explain how a force operates.
It cannot decide for us how that force should be used.
In a letter dated 19 Adar II 5711, the Rebbe reminds us that a scientific discovery can be used to build or destroy, depending on the moral direction given to it.
This is why preparing the world requires more than discoveries.
We must turn understanding into responsibility.
Study to improve healthcare.
Innovate to better protect.
Understand energy to better serve life.
Explore matter without forgetting human dignity.
Knowledge expands our ability to act.
Conscience must deepen our duty to act justly.
UNDERSTANDING HOW THE WORLD WORKS IS NOT ENOUGH.
WE MUST ALSO KNOW WHY WE USE THAT KNOWLEDGE.
For preparing the future is not merely about discovering the laws of the world.
It is about choosing what we will build with them.
SITBON CORPORATION
Dan Sitbon
#ScienceWithPurpose #UnderstandingCreation #KnowledgeAndResponsibility #PrepareTheWorld #GeulahInAction