Did you know… 98% of Australians aged 35-54 say that are likely to buy a speaker device (e.g. earbuds, soundbar) in the next 18 months? 🎧🔊https://t.co/CM69yR32Z7 Find out more about audio equipment spending in this free Research Bites report. #marketresearch
Did you know… 3 in 5 Australians (59%) visited only one store for their last purchase of a sofa? Or that Harvey Norman is the most visited store?🛋️ https://t.co/CM69yR32Z7 Find out more about sofa purchasing behaviour in this free Research Bites report. #marketresearch
📊 The ABS's review process for the 2026 Census is underway! Discover how new topics and steps towards inclusivity are shaping a Census that reflects Australia's diverse society. 🇦🇺🌏
👀 Read more in our latest blog post: https://t.co/YX9YmzLvtD
#AustralianCensus2026#ABS
📣Melbourne surpasses Sydney as Australia's largest city due to boundary change and population growth. 🏙️ Read more: https://t.co/go2b5jRO3G #Melbourne#Sydney
Rising e-cigarette use among Australian youth sparks health concerns and calls for stricter regulations. Learn more: https://t.co/AfOOfgmeu8 #vaping#health
New survey reveals concerning attitudes towards sports betting advertising in Australia, with most finding the ads annoying and promoting risky gambling behaviors. Calls for government intervention to regulate the industry are growing. #SportsBetting
https://t.co/MiTCeBwuEw
Are physical and sexual attraction the most important qualities in a partner? Or are unseen qualities like good manners and reliability the most attractive? Our studies on what people really want in their partners might surprise you! Read more: https://t.co/wfFFLxTham
Why is it that so many of us struggle to stick to our resolutions? What can we do to increase our chances of success? We've put together 6 research-backed tips to help you keep your New Year and any-time-of-the-year resolutions. https://t.co/P4dbrHixw6
Driver Analysis is one of the most powerful tools available to the marketing profession today. Learn all about it with our free Driver Analysis Guide.
Download your FREE Guide https://t.co/FXZEirPTfe
Market Segmentation is one of the most powerful tools available to the marketing profession today. Learn all about it with our free Segmentation Guide.
Download your FREE Guide https://t.co/MQGUpSL0Nv
Our definitive resource for planning, undertaking and managing any quantitative market research project. It is based on current and best practices and covers everything from design to sampling to reporting.
Download your FREE Guide https://t.co/CTXd6naOH3
Brand Health & Equity measures are one of the most powerful tools available to the marketing profession today. Learn all about it with our free Brand Health & Equity Guide.
Download your FREE Guide https://t.co/N6dh7BGFnP
Did you know… 16% of the 18+ population have a postgraduate qualification?
https://t.co/CM69yR32Z7
Find out more about enrolment or intention to enrol in postgraduate studies in this free Research Bites report.
#marketresearch#university#tertiaryeducation#highereducation
Learn about hybrid methods of #driveranalysis which CLASSIFY drivers of brand choice, rather than simply RANK them like explicit or implicit methods alone. Read: https://t.co/f4yAncKfsm
#marketresearch#howchooserschoose
In our latest blog post, we explore implicit methods of driver analysis, that effectively tap into and bring to light the more automatic or passive ways that we make decisions about things. Read: https://t.co/fEMIx0Lu3Y
#driveranalysis#marketresearch#howchooserschoose
There are many methods you can use to undertake a quantitative #driveranalysis, and they fall broadly under two categories – "explicit" and "implicit". Our latest blog post explores explicit methods and evaluates their merits and demerits. https://t.co/NxCjCH2a1E
#marketresearch
When conducting driver analysis, it's important to consider how we create our driver lists to be included in our analysis regardless of the method we use. Learn how to determine which drivers to include in our latest post: https://t.co/IwT7w4gYEM
#marketresearch#driveranalysis
The fundamental role of #marketresearchers is to understand HOW CHOOSERS CHOOSE in any particular product or brand category, and #driveranalysis is a way to measure the attributes that drive choice. In a new blog post series, we demystify this tool.
Read: https://t.co/XpWinIkj4U