Can cutting through the clutter make you better at your job? It can for marketers. Get the full story in @AccentureActive's annual CMO survey. https://t.co/CfXkL6xaWC #TheGreatMarketingDeclutter
I love this article by Jim. I'm tired of screens, too. But I'm thankful for how quickly Accenture pivoted to support WFH. And the many brands I shop & do business with. How can we continue innovating experiences? We shall see! https://t.co/bEikCVqcwD
I'm interested to read this full report. Our consumer banking study corroborates the need for pricing optimization. Consumers continue to rank value and pricing as important. Being data-driven and customer-focused are keys. https://t.co/7aWWF5gEom
Empathy is an important concept (a 2021 Accenture Interactive Fjord Trend). Yes, COVID accelerated digital transformations. The key is not losing sight of our customers and truly understanding their needs and wants. https://t.co/3apuZA9mjh
Do you know the personality of your bank customer? Are you building an experience that speaks to them? New Accenture research of over 47K consumers in 28 markets helps to reveal what post-pandemic consumers expect from their bank. https://t.co/qWC72pYMfT
This advice holds true for any industry where high-touch & 1:1 conversations are key drivers of growth. Face-to-face can't be completely abandoned but we can be smart about balancing human & digital to improve an overall experience. https://t.co/Sxi5BRIL5w
Marketing has always fascinated me because it's really just a big research project. Expressive segmentation marries traditional segmentation with human-centered, contextual research to gain a richer understanding of your audience. https://t.co/aymvfyCiEH
"People are your best asset" – I believe this sentiment is at the core of most successful businesses. Great advice! Loving Paula's perspective and blog series on Middle Market Banks. Accenture Interactive https://t.co/OtrvDQOtv3
This touches a topic I discussed this AM – service at the core of customer experiences. Predicting issues before they happen to ensure seamless experiences requires being data-led, data-driven. Good read! Accenture Interactive https://t.co/oUY4BieDyi
This is such a good news story. As a working mom, I can only imagine what this will mean to the mom's that join our Midwest office. #AccentureMoms Accenture Interactive https://t.co/XPu9qbPLmj
Sharing a new blog by Jim Bramblet discussing how insurers can empower agents through digital innovation investments – which benefit agents and insurers and also ultimately customers. https://t.co/JJZjvQRsvD
Interesting perspective on how COVID-19 forced changes that hopefully have staying power. I know I hope I can continue to have intention, focus, & authenticity long after we conquer this virus. Accenture Interactive https://t.co/wuuHEQAtzk
Marketers should be asking: can we make sense of data we have built up to truly empathize with customers; and can we translate empathy into personal, valuable, and authentic experiences that set us apart? Accenture Interactive https://t.co/kcwSbwysSW
2020 reshaped how we live, work, learn, shop, play and experience things. So what's next? Excited to share the new #FjordTrends 2021 report—Accenture’s annual guide to what's ahead. https://t.co/bgcTk8N492
Accenture is proud to be a founding member of OneTen, a new coalition that will upskill, hire, and advance one million Black Americans over the next ten years into family-sustaining jobs. #OneTen https://t.co/F65z8iuVQ2
Loving this blog series from Paula O'Reilly. This post is on how middle market banks should play the long game when it comes to cost cutting. Read on to hear about how to get started. https://t.co/6X6UOsGBEn
Banks that invest in developing digital personalities avoid losing trust and relevance among consumers. Read the Reuters article. https://t.co/teyQbEy1nK
Accenture's Alan McIntyre adds his insights to the key points of our 2020 Banking Tech Vision report in this article from The Financial Brand - Ideas & Insights for Financial Marketers. https://t.co/GwtT4bdb2W
Becoming a #BusinessOfExperience means making customer obsession a part of your company DNA. Accenture's latest research focuses on how to drive long-term growth and shift from a #CX to BX mindset—check it out. https://t.co/wJoLPaISXK