Maverick || Daniel Jobo™️

The human side of brands. I’m 🇳🇬

[Maverick || Daniel Jobo™️ @DanielJobo_]

For years, you may have followed me here with zero clue what I actually do for a living. Fair enough. I haven’t really talked about it.

I’ve spent the last few years working across digital marketing, PR and brand management, mostly on the agency side.

Read more 👇🏾

[Maverick || Daniel Jobo™️ @DanielJobo_]

Been rooting for SDG for a while, and seeing him step into The Next Titan with our baby ‘CredivaPro’ is exciting.

Now the real journey begins. Go show them what we’ve been building, bro. 🚀

@seun_the_great @BuildWithSDG @The_NextTitan

We move! #SDGTheNextTitan #CredivaPro

[Build With SDG @BuildWithSDG]

This is more than a competition for us. It’s an opportunity to put the idea I believe in to the ultimate test

To every builder, trader, & entrepreneur working on something bigger than their current resources, I’m building this one with you in mind.

@The_NextTitan @BuildWithSDG

[Build With SDG @BuildWithSDG]

This is more than a competition for us. It’s an opportunity to put the idea I believe in to the ultimate test

To every builder, trader, & entrepreneur working on something bigger than their current resources, I’m building this one with you in mind.

@The_NextTitan @BuildWithSDG

[KorexKing👑 || The_Poet II @KorexKing_II]

The real challenge happens when things don’t go smoothly. Getting back up, getting it right, and moving forward even when things seem slow and backward-is the hardest and only way to build professionalism.

[Maverick || Daniel Jobo™️ @DanielJobo_]

One thing agency life teaches you: even a good campaign idea can become a bad campaign if execution falls apart.

So much of the work isn’t glamorous, but making sure the right pieces actually fit.

[Maverick || Daniel Jobo™️ @DanielJobo_]

When expectations aren’t met. When communication breaks down. When you’re frustrated. When it’s tempting to react in a way that isn’t who you want to be.

I’m still learning all that.

[Maverick || Daniel Jobo™️ @DanielJobo_]

I’ve been thinking about professionalism lately.

We talk about it a lot when things go right. Meeting deadlines, happy clients, smooth campaigns.

But I’m learning it might matter even more when things don’t go smoothly.

[sh @sheyihade]

Romance has died in Nigeria, especially in Lagos and its cause of Hunger.

[Maverick || Daniel Jobo™️ @DanielJobo_]

I’m Daniel Oghenejobo, also known as D’ Maverick Jobo, a Brand Manager passionate about building brands through clear strategy, creative thinking, and effective systems. I’m constantly learning how to create & organize structured processes that make BM more efficient and fun.

[Maverick || Daniel Jobo™️ @DanielJobo_]

During an interview, I was asked ‘What does Branding equals Perception’ mean to me?

My response; Branding is the deliberate way I choose to stand out and be recognized.

But standing out is only the beginning!

The real question is: What do people remember me for?

[Maverick || Daniel Jobo™️ @DanielJobo_]

So, yeah.

Branding = Perception.

That’s why I think good branding isn’t just about being recognizable.

It’s about being recognizable for something.

Kinda what I’ve decided to use my platform for…

[Maverick || Daniel Jobo™️ @DanielJobo_]

My career has taken a slightly unusual route.

Technical Operations, SMM, Brand PR, Influencer Marketing, Account Planning, Brand Portfolio Management, etc.

Looking back, none of that was wasted. Each piece is now part of how I think about brands and communication.

[Toby @TomolaGroup]

Once your money starts earning money, spending becomes difficult. You stop seeing cash as something to enjoy and start seeing what it could turn into.

[Maverick || Daniel Jobo™️ @DanielJobo_]

So, for me, I’m keeping mornings light, simple and intentional, while applying for roles.

I’m also working on creative ideas, personal projects, all while thinking about what I want the next chapter of my career to look like.

[Maverick || Daniel Jobo™️ @DanielJobo_]

One thing I’m learning is you don’t need an office to have a workday. You don’t need a boss checking in to stay productive and you sure don’t need to be micro-managed to be accountable.

[Maverick || Daniel Jobo™️ @DanielJobo_]

I’ve become a little sceptical of the obsession with “going viral.” A campaign getting millions of views doesn’t automatically mean it worked.

The better questions;
- Did the right people see it?
- Did it change anything for the audience?
- And can we explain why?

[Maverick || Daniel Jobo™️ @DanielJobo_]

When the majority of young Nigerians are struggling to build decent lives.

Zero fucking fucks.

[Maverick || Daniel Jobo™️ @DanielJobo_]

The more I realise how badly our economy and people in power have affected the majority of young Nigerians, the less Dangote’s wealth moves the needle for me.

Knowing one Nigerian is among the richest people in the world means very little to me

[obish @inioIuwa]

Norway doesn’t have anyone in the top 100 but ranks 3rd globally in HDI. Nigeria is 161 globally.

I could give zero fucks about Dangote’s wealth.

[Maverick || Daniel Jobo™️ @DanielJobo_]

I just find it interesting that society praises men for sharing their resources and praises women for protecting theirs.

Then we wonder why conversations about love, money, and partnership feel like negotiations.

[Maverick || Daniel Jobo™️ @DanielJobo_]

A man becomes rich and people expect him to become more generous.

A woman becomes rich and people applaud her for becoming more independent.

Neither is wrong.

[Maverick || Daniel Jobo™️ @DanielJobo_]

A man becomes rich and people expect him to become more generous.

A woman becomes rich and people applaud her for becoming more independent.

Neither is wrong.

[Maverick || Daniel Jobo™️ @DanielJobo_]

Maybe we’ve spent too much time teaching people what to expect from each other and not enough time teaching generosity.