For years, you may have followed me here with zero clue what I actually do for a living. Fair enough. I haven’t really talked about it.
I’ve spent the last few years working across digital marketing, PR and brand management, mostly on the agency side.
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This is more than a competition for us. It’s an opportunity to put the idea I believe in to the ultimate test
To every builder, trader, & entrepreneur working on something bigger than their current resources, I’m building this one with you in mind.
@The_NextTitan@BuildWithSDG
This is more than a competition for us. It’s an opportunity to put the idea I believe in to the ultimate test
To every builder, trader, & entrepreneur working on something bigger than their current resources, I’m building this one with you in mind.
@The_NextTitan@BuildWithSDG
The real challenge happens when things don’t go smoothly. Getting back up, getting it right, and moving forward even when things seem slow and backward-is the hardest and only way to build professionalism.
One thing agency life teaches you: even a good campaign idea can become a bad campaign if execution falls apart.
So much of the work isn’t glamorous, but making sure the right pieces actually fit.
When expectations aren’t met. When communication breaks down. When you’re frustrated. When it’s tempting to react in a way that isn’t who you want to be.
I’m still learning all that.
I’ve been thinking about professionalism lately.
We talk about it a lot when things go right. Meeting deadlines, happy clients, smooth campaigns.
But I’m learning it might matter even more when things don’t go smoothly.
I’m Daniel Oghenejobo, also known as D’ Maverick Jobo, a Brand Manager passionate about building brands through clear strategy, creative thinking, and effective systems. I’m constantly learning how to create & organize structured processes that make BM more efficient and fun.
During an interview, I was asked ‘What does Branding equals Perception’ mean to me?
My response; Branding is the deliberate way I choose to stand out and be recognized.
But standing out is only the beginning!
The real question is: What do people remember me for?
So, yeah.
Branding = Perception.
That’s why I think good branding isn’t just about being recognizable.
It’s about being recognizable for something.
Kinda what I’ve decided to use my platform for…
My career has taken a slightly unusual route.
Technical Operations, SMM, Brand PR, Influencer Marketing, Account Planning, Brand Portfolio Management, etc.
Looking back, none of that was wasted. Each piece is now part of how I think about brands and communication.
So, for me, I’m keeping mornings light, simple and intentional, while applying for roles.
I’m also working on creative ideas, personal projects, all while thinking about what I want the next chapter of my career to look like.
One thing I’m learning is you don’t need an office to have a workday. You don’t need a boss checking in to stay productive and you sure don’t need to be micro-managed to be accountable.
I’ve become a little sceptical of the obsession with “going viral.” A campaign getting millions of views doesn’t automatically mean it worked.
The better questions;
- Did the right people see it?
- Did it change anything for the audience?
- And can we explain why?
The more I realise how badly our economy and people in power have affected the majority of young Nigerians, the less Dangote’s wealth moves the needle for me.
Knowing one Nigerian is among the richest people in the world means very little to me
I just find it interesting that society praises men for sharing their resources and praises women for protecting theirs.
Then we wonder why conversations about love, money, and partnership feel like negotiations.
A man becomes rich and people expect him to become more generous.
A woman becomes rich and people applaud her for becoming more independent.
Neither is wrong.
A man becomes rich and people expect him to become more generous.
A woman becomes rich and people applaud her for becoming more independent.
Neither is wrong.