Be careful with long-term marketing contracts.
A year upfront before you've seen results?
That is a huge risk.
Marketing takes time.
But trust should come from performance, not contractual handcuffs.
https://t.co/MnMBvJoyVV
#marketing#businessgrowth#digitalmarketing
@merelyMags What annoys me is you have one person who simply doesnt get Stargate, and theyre allowed to fuck up the IP of a show loved by literally millions.
One person. Who doesnt get it.
Its bizarre.
Doom and Age of Empires creator Sandy Petersen blasts Amazon over their handling of Stargate:
"1) get handed a massively popular IP that spans 17 years of successful shows."
"2) realize it has millions of loyal fans, desperate for more. They are now in their 40s and 50s, flush with money. Eager to teach their kids & grandkids about Stargate."
"3) you could start with this. You are already three steps up the ladder to huge success. The fans will evangelize it, if you don't wreck the IP. Don't believe it? Look how the fans evangelized Battlestar Galactica after its 30 year hiatus. And the initial Dr Who reboot after 15 years."
"4) cancel the project because you want a "new take" that will eliminate all the loyal fans and turn them into bitter enemies."
"It's like an ancient Greek play about hubris."
Why are corporate execs like this?
One blog post and one page a month is not an SEO strategy.
We just planned 55 location pages for a client.
More visibility.
More opportunities to rank.
More chances to generate leads.
Output matters.
https://t.co/MnMBvJoyVV
#seo#marketing#businessgrowth
LATEST PODCAST AVAILABLE FOR DOWNLOAD
The Silent Ways Most Businesses Quietly Go Bust
Listen now on:
iTunes - https://t.co/0zr9gHrua8
Spotify - https://t.co/Fldf7k8W3b
Amazon - https://t.co/8ID6IG4T7h
#digitalmarketingagency#socialmediaagency
@AmazonMGMStudio Why have you cancelled Stargate ?
You have literally almost 30 years of fan following, but that's somehow not enough for you?
Crazy - literally crazy decision !
More leads is not always better.
20 poor leads a day creates work.
3 highly qualified leads a day creates sales.
The goal is not more leads.
The goal is better leads.
https://t.co/MnMBvJoyVV
#leadgeneration#marketing#facebookads
Business growth usually means taking market share from competitors.
That is the reality of business.
The key is creating enough value that clients choose to stay with you long term.
Results matter.
https://t.co/xthIuj0DDF
#marketing#businessgrowth#entrepreneurship
Im not saying we can do this all the time, but when the results come in like this, it's worth souting about.
https://t.co/IIoYKUOgoN
#facebookadsagency
“How many leads will I get?”
The honest answer is:
Nobody knows.
Good marketing is not about guarantees.
It is about testing, measuring and improving based on real data.
https://t.co/MnMBvJoyVV
#marketing#leadgeneration#facebookads