Daniel Lofaso

CEO @ Follow me for AI visibility, digital marketing, and my witty sense of humor.

[Daniel Lofaso @DanielLofaso]

@mikefutia Statics

[Daniel Lofaso @DanielLofaso]

The ultimate B2B positioning framework: The Unbiased Intermediary Playbook.

Zapier captures massive traffic with a definitive guide on "HubSpot vs Salesforce." They integrate with both, stay totally objective, build high-signal trust, and pitch their product at the footer. 🧵

[Daniel Lofaso @DanielLofaso]

Stop wasting hours with TOF blog posts that bring zero qualified leads.

Multiply your content calendar velocity instantly with the Vertical Pivot Strategy.

Don't write "Best CRM." Write "8 Best CRM Options for Recruitment Staffing Firms." High semantic signal, zero fluff. 🧵

[Daniel Lofaso @DanielLofaso]

You don't need to attack your competitors by name to win the positioning battle.

Smart tech and B2B brands scale comparison traffic by matching their underlying *methodology* against legacy systems.

Instead of Brand vs Brand, map out "New Tech vs Old Tech"

[Daniel Lofaso @DanielLofaso]

How challenger brands can steal search share from industry giants:

The 3-Way Comparison Framework.

If two massive brands dominate your niche (think Hims vs Roman), don't write a standard alternative post. Write a comprehensive "Giant A vs Giant B vs Us" review page.

[Daniel Lofaso @DanielLofaso]

Stop building your product pages in a vacuum. If you have a longer sales cycle or an enterprise price point, you shouldn't be scared of the comparison. You should be driving it.

[Daniel Lofaso @DanielLofaso]

Hiding your competitors on your website is costing you high-intent revenue.

Most B2B brands treat their alternatives like a dirty secret. They assume that if they don't name them, the buyer won't look.

The reality? Your prospects are opening 5 different tabs right now.

[Daniel Lofaso @DanielLofaso]

They put their direct competitors—Productive, Asana, Monday, ClickUp—right inside their main navigation mega-menu.

They own the narrative. They control the parameters of the comparison. And it captures the highest-intent organic search traffic on the web.

[Daniel Lofaso @DanielLofaso]

@AlfieJCarter Mcp

[Satya Nadella @satyanadella]

https://t.co/vLmiBKTtX3

[Daniel Lofaso @DanielLofaso]

Your buyers don't care if your database is a custom piece of proprietary engineering. They care if it gives them the right answer in 3 seconds.

Redirect that $40k into conversion rate optimization and actual distribution.

[Daniel Lofaso @DanielLofaso]

I was just handed a client proposal for a $40,000 custom web database build.

I told them to throw it in the trash.

Agencies love selling bloated custom software to hook you into maintenance retainers. 90% of the time, it's completely unnecessary.

[Daniel Lofaso @DanielLofaso]

This client literally just needed a localized vendor directory.

How we're building it instead:

The Core: Structured spreadsheet on Google Drive ($0)

The Interface: A clean Gemini-powered UI query layer

The Cost: Close to nothing.

[Daniel Lofaso @DanielLofaso]

I still recommend competitor comparisons over this approach, but when that is not on the table, this is a close second.

[Daniel Lofaso @DanielLofaso]

Many marketers understand comparison content is recommended for AI visibility but don't like to call out their competitors directly.

The alternative to calling them out directly is to compare features, methodologies, or technology, like in this example.

[Daniel Lofaso @DanielLofaso]

Next comes formulating this into tables or easy-to-digest designs that are friendly for both visitors and LLMs.

The content doubles as sales enablement content. Show prospects a comparison of your product vs that of what they are currently using to quickly see the benefits.

[Daniel Lofaso @DanielLofaso]

@diorpalms Ma nuu

[Daniel Lofaso @DanielLofaso]

SEO results like this don't come from an "AI writer." They require intense, high-signal manual effort.

Their revenue will keep compounding, even if our contract didn't.

Onto the next one.

[Daniel Lofaso @DanielLofaso]

We made an eComm client $565k in 2 months.

Then we got fired.

No drama, no venting about how modern agencies are treated as commodities. That doesn't help anyone.

Instead, let's look at the actual playbook.

[Daniel Lofaso @DanielLofaso]

• Repurposing Loops: Built an AI workflow so they could convert our blogs into visual assets in minutes.