For the last 20+ years, I’ve been studying work, creativity, science, and the human condition.
Over the next few months, I’ll be sharing the best of what I’ve learned about living a life that matters. Stay tuned!
I made a short video on persuasion with seven lessons. This was one of them. The other six include why a line that rhymes sounds more believable.
Watch: https://t.co/oeV4IkTmJm
In 1980, Ronald Reagan was trying to unseat Jimmy Carter in a grim economy, and a week before the election the two of them met for a debate in Cleveland.
What Reagan said at the end of it worked for reasons that would have made the same words a disaster for Carter 🧵
My pro tip in the book was "Use this if your arguments are strong. If they're weak, make a statement. Or better yet, find some new arguments."
So if you're about to ask your boss "Haven't I earned a raise?" answer it yourself first, because your boss will.
I made a short video on persuasion with seven lessons. Three of them aren't in this thread, including why a line that rhymes sounds more believable.
Watch: https://t.co/oeV4IkTUyU
(1) Lower your power before you walk in.
(2) Give a reason.
(3) Lead with the bad news.
(4) Give them an off-ramp.
Pick a conversation on your calendar this week. Before it starts, write down the exact next step you'll ask for, with a day and a time attached.
(1) Your brain can become confident even when it has little to go on.
(2) Feeling sure and being right are different things.
(3) When you're sure, check anyway.
Doubting everything would be exhausting. But your most confident calls deserve the scrutiny you'd give someone else's.
That one looks fully purple. The others, a few degrees off center, slide toward blue.
It happens because the very center of your eye has scant no blue-sensitive cones. Your brain fills in the blue from context and commits to purple right where you're looking.
(3) Treat "I'm sure" as a reason to take a second look.
I'm sure about plenty of things. I've been wrong about a fair number of them.
So pay special attention to the decisions you feel best about. Those are the ones we tend to wave through.