Daniel Sinner

Award-Winning Marketer. Startup Veteran. Collector of Stories. Former CCO of @happymoney

[Daniel Sinner @DanielSinner]

Building @joyapp has been an amazing experience! I’m so proud of our team here at @happymoney. Thank you to our board, investors, our @alisonbrodmc team and everyone that helped make @joyapp happen! 😊💰
https://t.co/v7U3wgX6Zx

[Sarah 🦕 @SarahLevinger]

How marketers think people buy:

1. Buyer sees ad.
2. Buyer clicks ad.
3. Buyer purchases.

Versus how people *actually* buy:

[Runway @runwayml]

Photo experiments with the new Image to Video mode of Gen-2.

[Daniel Sinner @DanielSinner]

@joshhemsley @JS_Zao Thanks @joshhemsley! @JS_Zao I'll send you a DM.

[Steve Case @SteveCase]

MY TAKE: “The best economic news is that tomorrow’s startups are poised to tackle challenges that, until recently, have been overlooked. And they’ll do it increasingly from places that have also been overlooked.” https://t.co/Ehrhe0Euks #RiseOfRest @WSJ

[fintechjunkie @fintechjunkie]

1/2: There are few jobs as misunderstood as those of the first ten employees at a Startup. Their job descriptions don't match the reality of what they actually do on a day-to-day basis.

Every day something unexpected shows up and they just have to deal with it.

[Julie Zhuo @joulee]

1/8: If we were wildly successful this half, what’s the ideal outcome for customers using our product?

The point of target metrics is to keep ourselves accountable to doing our best for customers, and in turn, the business.

Any metric will be a proxy; THIS is the real goal.

[Dan Rose @DanRose999]

Steve said "one thing I've learned working for Jeff is that he is a man of action. If there's a traffic jam on the highway, he'd rather take the side roads even if it takes him longer to reach his destination. He must always be moving. It's inspiring, and sometimes infuriating."

[Dan Rose @DanRose999]

One of the most important things I learned from Jeff Bezos was to develop a bias for action. He wasn't always right, but he was always ready to act (and he was right much more than wrong). Like the time we were flying to Chicago and nearly wound up in Paris. Here's what happened:

[tobi lutke @tobi]

"Your (increased) margin is all of our opportunity"

[David Perell @david_perell]

Don’t make an important business decision until you’ve written yourself a letter to explain your reasoning

[Steph Smith @stephsmithio]

Marketing doesn't require inventing something new. It just requires making the existing relevant.

If done well, the existing becomes remarkable.

[Web Smith @web]

If you build a brand through the lens of CAC or payback period and not loyalty, quality, and superior experience — you’ve already lost.

Retail is more art than science.

[Matt Lerner @matthlerner]

At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead. 👇🏼

[2PM @2PMinc]

News: @Shopify invests $350 million in @Stripe.

[Sheel Mohnot @pitdesi]

Goldman replacing webinars with @Clubhouse rooms is 🔥... and yes that is @DavidSolomon (DJ D-Sol) at the bottom left

[Alex Osterwalder🇨🇭 @AlexOsterwalder]

It drives me crazy when senior leaders say "everybody needs to be an innovator"!

Shows they don’t understand Innovation: there’s a difference btw efficiency Innovation (for all) and disruptive/business model Innovation (hard + requires experience & skill)

#InvincibleCompany

[Andrew Wilkinson @awilkinson]

If you want a business to fail, setup a committee of equals.

A great saying about this:

"A dog with two owners dies of hunger."

Every business, team, product, initiative, etc needs a single person who is ultimately responsible.

Otherwise, it's always someone else's fault.

[David Perell @david_perell]

Pixar's guide to storytelling

[Matt Mochary @mattmochary]

Someone I coach asked me what common problems appear in companies at various stages. This is the beginning of my answer ... https://t.co/5mRBWxitNB

[Daniel Sinner @DanielSinner]

@rohitdotmittal Love what you are building, would love to learn more. You should also talk to @Tunadusi.