If you're still struggling to make Meta Ads profitable, you're leaving money on the table.
I help businesses turn Facebook & Instagram Ads into a consistent source of qualified leads and customers through better offers, creatives, targeting and optimization.
If you want your ad spend to work harder, DM me "META".
Meta Ads Library is useful for researching competitors, but there's one thing you need to be careful about.
An ad that's been running for months isn't automatically a winning ad.
You might see a competitor's creative, copy their hook, offer, and format, then launch your own version expecting similar results.
But you don't know their conversion rate, cost per customer, or whether that ad is profitable.
Here's what I'd do instead:
Find competitors targeting the same type of customer. Study their ads in Meta Ads Library, paying attention to their hooks, offers, creative formats, and the problems they're addressing.
Then look for patterns across multiple ads and competitors.
Pay attention to ads that appear repeatedly, but don't assume longevity proves profitability.
Use what you find to develop your own angles, then test them against your actual campaign data.
Don't just copy what your competitors advertise. Understand why their message might work, then test what works for your audience.
If you run a cleaning business, don't let Meta spend your entire ad budget before you understand the kind of leads you're paying for.
Let's say you've set aside $30/day for Facebook and Instagram ads.
You might be tempted to let the campaign run and hope the bookings start coming in.
But what if the people enquiring are outside your service area? What if they're looking for a different service? Or what if they're submitting your form but never answering your calls?
You're paying for those leads, even if they never become customers.
Here's what I'd do.
Start with your $30/day budget, but pay close attention to the quality of the enquiries coming in.
Check where your leads are coming from, what service they're asking for, whether they're within your service area, and how many actually turn into bookings.
If you're getting irrelevant enquiries, review your location settings, ad messaging, offer, and lead form. Make it clear who your cleaning service is for and which areas you serve.
As you gather enough data, you'll have a better idea of what's attracting serious customers and what needs fixing.
Then you can make informed decisions about where to put more budget.
Because getting 30 enquiries means nothing if none of them books a cleaning.
The goal isn't to get the cheapest leads possible.
It's to acquire customers at a cost that makes sense for your cleaning business.
If you're still struggling to make Meta Ads profitable, you're leaving money on the table.
I help businesses turn Facebook & Instagram Ads into a consistent source of qualified leads and customers through better offers, creatives, targeting and optimization.
If you want your ad spend to work harder, DM me "META".
If you're still struggling to make Meta Ads profitable, you're leaving money on the table.
I help businesses turn Facebook & Instagram Ads into a consistent source of qualified leads and customers through better offers, creatives, targeting and optimization.
If you want your ad spend to work harder, DM me "META".
If you're still struggling to make Meta Ads profitable, you're leaving money on the table.
I help businesses turn Facebook & Instagram Ads into a consistent source of qualified leads and customers through better offers, creatives, targeting and optimization.
If you want your ad spend to work harder, DM me "META".
If you're still struggling to make Meta Ads profitable, you're leaving money on the table.
I help businesses turn Facebook & Instagram Ads into a consistent source of qualified leads and customers through better offers, creatives, targeting and optimization.
If you want your ad spend to work harder, DM me "META".
If you're still struggling to make Meta Ads profitable, you're leaving money on the table.
I help businesses turn Facebook & Instagram Ads into a consistent source of qualified leads and customers through better offers, creatives, targeting and optimization.
If you want your ad spend to work harder, DM me "META".
Hereโs some Meta Ads sauce for Cleaning Co owners๐งผ
If you donโt have a Google Business Profile with a bit of reviews (over 25)
Donโt run them. Your cost per lead will be high People are indeed looking you up after
If they see no social proof youโre cooked
If you do have over 50 reviews and are looking for someone to run them for you?
DM "Leads"