One of the things I’m so proud of is my design range. I love having the flexibility to be able to take almost any design problem and tear it to shreds.
Slide 1: Brand identity design
Slide 2: Fiction book cover design
Slide 3&4: Fintech interior design
What many people miss is that Christianity is not merely a religion one practices alongside other ideological identities. Christianity is a total worldview. It is a complete reorientation of reality through the Lordship of Christ.
This is why the New Testament language of salvation is so expansive. We are not merely told to “attend” Christianity. We are said to be:
born again (John 3:3),
transferred into a Kingdom (Colossians 1:13),
adopted into a family (Romans 8:15),
made citizens of heaven (Philippians 3:20),
transformed by the renewing of our minds (Romans 12:2),
crucified and raised with Christ (Galatians 2:20).
Christianity is not simply a belief system added onto an existing identity. It is the death and replacement of the old identity altogether.
This is why phrases like:
“Christian feminist,”
“Christian nationalist,”
“Christian liberal,”
“Christian conservative,”
can become problematic when the adjective begins to function as the interpretive lens through which Christianity itself is understood.
Because Christianity was never designed to be a modifier. Christ is not an attachment to another worldview. Christ is THE worldview.
The believer does not primarily derive meaning from ideology, tribe, politics, gender theory, class struggle, or culture. The believer derives meaning from union with Christ.
Paul says in Galatians 2:20:
“I have been crucified with Christ: nevertheless I live; yet not I, but Christ liveth in me…” (KJV)
Notice the violence of salvation language. Christianity is not self-improvement. It is death and resurrection.
This is also why Scripture repeatedly presents the Kingdom of God as an all-encompassing reality:
a Kingdom (Matthew 6:33),
a new creation (2 Corinthians 5:17),
a holy nation (1 Peter 2:9),
a family (Ephesians 2:19),
the mind of Christ (1 Corinthians 2:16).
Even the word “Lord” is governmental language. To call Jesus “Lord” is to declare ultimate allegiance.
This is where the C.S. Lewis idea becomes important. Lewis argued that Christianity is not merely a set of moral suggestions added onto life; it is the lens through which all of life is interpreted. Like light itself:
You do not merely look at Christianity; you look through it and see everything else differently.
So when someone says:
“Jesus is a feminist,”
the concern is not simply semantic. The concern is theological.
Because Jesus is not best understood as a subset of a modern ideology. Rather, every ideology must bow before Christ and be examined through Him.
Christianity certainly affirms truths that feminism identified:
the dignity of women,
the value of women,
the protection of women from abuse,
the spiritual equality of men and women before God.
But Christianity also critiques every human ideology wherever it departs from God’s design.
That is why the Christian’s highest identity is never ultimately:
feminist,
capitalist,
socialist,
traditionalist,
progressive,
nationalist,
activist.
The Christian’s highest identity is: “in Christ.”
Colossians 3:11 says: “…Christ is all, and in all.” (KJV)
Not Christ plus.
Not Christ modified.
Not Christ filtered through ideology.
Christ is all.
I’d always argue that brand designers need to understand finance because it puts everything in context.
For example, in 2025, Robinhood spent $391M on marketing.
A student asked me to help her with an interview question. She asked for a good reply to: “What do you do if you’re given a project you don’t like?” I said this isn’t even a hypothetical, it will for sure happen. My answer was that, counterintuitively, you need to do the best work of your life on those projects. If you do bad work you doomloop your career— they will become worried about giving a more important project, you get stuck, you do more bad work, repeat. If they ask you to design a “blow dryer for a fish”, you need to design the best damn fish blow dryer the world has ever seen. Yes it will fail commercially, but then when you ask to help the “blow dryer for barbers” team, you have leverage to move over, and that team will be pulling you in.