Q1 win
This brand wasn’t happy with their previous email agency so they took a shot with us and I guess it paid off.
Aiming for 50% of attributed for Q2🫡
If I could go back in time.
I would have never turned off outreach.
Doubting you’re ready for that much workload is just a mindset.
Do not self sabotage.
BRĒZ sent this on Valentine's Day and it's a masterclass in how to build loyalty through email
What makes it work:
Opening: "This is the part where I try to write a love letter without making it weird."
Body: Pure gratitude. Zero selling.
Offer: Hidden in the P.S.
You can't fake this tone in a designed campaign.
I can't stress enough how important split testing is.
Most ecom brands have one offer and just run with it.
You can 4x your revenue by A/B testing subject lines, pop-ups, preview text, CTAs etc.
If your favorite ecom guru is posting vlogs daily, he is in the content business not in the ecom business.
Free free to substitute ecom for your favorite biz model.
You want to train your subscribers to open your emails, so provide value.
That way when you send promotional emails they have a better chance of performing.
It’s easy to overlook your journey, not realising how many people are inspired by who you already are
The daily grind you take for granted might be why someone studies longer, finishes another workout, or reaches out to a client
Showing up for yourself = showing up for others.
I will never understand brands that are "afraid" to email their list.
You've already acquired your subscribers through paid ads.
You don't have to pay anything to reach them.
At first, you think you’re competing with millions of people.
Then you realise 97% of them won’t make a single sacrifice for their goals.
Self-elimination
Natural selection
The only competition is you.
We’re in 2025 and SMS marketing is still so slept on
If you don’t have any sort of SMS marketing set up you could be missing out on a ton of revenue, repeat buyers and profits.
The more touch points you have the more customers you convert.
Don’t sleep on it.