The audience knows.
They know when a brand belongs in the cultural moment.
And they definitely know when it’s forcing it.
That’s what we’re getting into with IKEA + The Vitamin Shoppe.
Last call to join this virtual panel!
#TeamSprout https://t.co/HHUipjSLKZ
86% of professionals believe their business has missed business opportunities due to delayed or siloed social insights.
Stop being reactive. Learn how social intelligence informs proactive change with the 2026 Social Intelligence Report.
#TeamSprout https://t.co/dvcS5wULPu
Audiences are interacting with the brands more than ever before—from AI-assisted conversations to interactive video and live content. Find out more about how social media interactions are evolving and you can keep up in 2026. #TeamSprout https://t.co/0oFLX7RWsQ
As audiences tune out overly promotional content, influencer marketing still works when it is rooted in trust and relevance. Our CMO, Scott Morris, told Retail Gazette that partnering with creators who already have audience trust drives impact. #TeamSprout https://t.co/Tc7B0hL0Su
The best brand moments aren’t pre-planned: they’re caught.
Nutella-in-space = 910% spike in brand mentions in 24 hours. Real-time listening is what turns unexpected moments into real impact.
#TeamSprout https://t.co/ALKE41l5ku
Crocs' comeback story is a masterclass in modern social marketing. From high-fashion collabs to maximizing UGC, their brand playbook thrives on culture and individuality. Check out our breakdown of their social success and what you can learn from it. https://t.co/b3Jty6Zcfd
Which artists + brands stood out at #Coachella? 🎶
1. #BINI's Coachella debut
2. #JustinBieber's nostalgic set
3. #YouTube's partnerships + livestreams
5. #LISA attending different sets
+ more
#TeamSprout's full analysis: https://t.co/0WF0QpLSSj
Sprout's unified navigation and several other accessibility tools are making social media more accessible for all, regardless of physical or cognitive abilities. Read about our vision and commitment to accessibility in this article. https://t.co/v7t6KQKn5k
The brands winning right now act faster. That's the advantage we're building directly into Sprout and unveiling at Breaking Ground. Global sessions available across May 13 and 14. Don't miss it! #TeamSprout https://t.co/eZrWhYeuFY
AI can process the volume, but it can't replace your judgment. Join us and Matt Navarra on April 23 for an honest look at building AI-supported workflows that don't sacrifice authenticity.
Register now: https://t.co/jwXCTe4J9P
#TeamSprout
Stop letting algorithms dictate your reach. The rules have shifted. We analyzed the data so you don't have to. Here are the definitive best times to post on social right now. #TeamSprout https://t.co/ENyjlnleY5
What do our favorite influencer marketing campaigns have in common? They're led by micro-creators and the latest internet darlings, not influencers with massive follower counts. Read our latest Post Performance Report for all the details:
#TeamSprout https://t.co/r6ZIgIRQtP
Generic content is noise. Niche content is a signal.
We’re breaking down how to use social listening and audience insights to find the subcultures where your brand actually belongs.
#TeamSprout https://t.co/A7t1j9dLan
The blind-box craze is a perfect example of social shaping what people want. Labubu’s rise shows how user-generated unboxing moments can turn products into cultural hits — and send shoppers hunting. https://t.co/J4yf1MEUhQ
Ready to be recognized for your social media savvy? Join our Sprout Social Advocacy Program and connect with like-minded professionals in the industry. #TeamSprout https://t.co/6jKMW0NBdv
Which March Madness marketing strategies will go all the way? We looked to past tournaments to make our strategy predictions, and turned to Sprout Social Influencer Marketing to find out where the best partnership opportunities lie. #TeamSprout https://t.co/qx8zQlUEGC
Curious about the trends shaping social media in 2026? Our team at Sprout Social has compiled a detailed analysis, featuring stats on trust, news consumption and the content consumers want to see in 2026.
#TeamSprout https://t.co/95eV5IzTMX
Proving the value of social data shouldn’t be a headache.
We’ve created a Social Intelligence presentation template designed to help you communicate impact with ease and guide decision-making with the voice of the customer. https://t.co/U0MNFt35Kz
The future of social intelligence is here. Trellis, the @SproutSocial AI Agent, is now in Social Listening to help your team uncover trends and brand insights in seconds.
This is what smarter social looks like:
#TeamSprout https://t.co/6Zr0mW2uDl
Staring at a blank page is officially optional. Check out our new Social Media AI Prompt Library of 70+ prompts to help you scale your content without the burnout. #TeamSprout https://t.co/NeAQs8BHjv