Jen Darmafall 🥀

🎲 Take your caution or take your chances.

[OTHDIARY @OTHdiary]

One Tree Hill ended thirteen years ago today.

[OTHDIARY @OTHdiary]

“People always leave. But sometimes, they come back.”

[OTHDIARY @OTHdiary]

“There’s only one Tree Hill, and it’s your home.”

[Harry Sisson @harryjsisson]

The guys going around saying “your body, my choice” are exactly the reason why so many women are terrified of men. Disgusting.

[Rob Abelow @AbelowRob]

Ed Sheeran last night on how there's few "music people" left in the music business. We're forgetting the point of all this.

[Good Morning America @GMA]

From Maleficent to Ursula, this TikToker's @Disney villain makeovers are Halloween ready! 🎃

https://t.co/Z35I7tOjR0

[OTHDIARY @OTHdiary]

“It’s the oldest story in the world.”
One of the best quotes from One Tree Hill!

[Jen Darmafall 🥀 @Darmafall]

Flights are the best form of birth control.

[Jen Darmafall 🥀 @Darmafall]

True life: I spend way too much money on Amazon.

[Rob Abelow @AbelowRob]

Fan culture now drives pop culture.

YouTube released its fandom report, and it shows we need to re-shape how we think about and engage fans.

Here's some key stats & my takeaways:

The most interesting stat?

8% of Gen Z fans now consider themselves Professional Fans—meaning they earn from it.

Add that to the 65% of Gen Z who consider themselves creators.

Looks like we've got ourselves a new fan funnel.

→ Casual Fans consume
→ Big Fans spend
→ Super Fans participate
→ Professional Fans earn

Fans are no longer passive consumers.

They're active creators.

In fact, 66% of Gen Z Americans often spend MORE time engaging with fan-made content than the original material!

→ Memes
→ Fan art
→ Fancams
→ Explainers
→ Fan remixes
→ Video essays
→ Reaction videos

This means your product is a starting point in a conversation, not the final word.

Drake & Kendrick dropped 9 tracks during their feud, but fans uploaded 250,000+ pieces of related content, racking up over 3.5 billion views.

Fan culture now drives popular culture.

It creates trends & attracts audiences.

You can no longer rely on a top-down approach.

You must build up from your biggest fans.

Get them involved.
Let them re-create.
Be responsive.

Give fans a lane for their own self-expression.

They're your best way to grow.

[Olori🍒 @OloriOfOloris]

Happy National Girlfriend’s day to all the amazing women in my life. Thank you for genuine friendship. Love you forever❤️

[Jen Darmafall 🥀 @Darmafall]

@tanamongeau I am so proud to see how far you’ve come from your first ever tour until now. 🫶🏼

[Jen Darmafall 🥀 @Darmafall]

It’s a cargo summer

[Why you should have a cat @ShouldHaveCat]

me trying to sleep while my cats take up the whole bed

[Jen Darmafall 🥀 @Darmafall]

@thepapasfritas 🤣🤣🤣 U R OLD AFFFF

[Jen Darmafall 🥀 @Darmafall]

“Like” if you’ve ever wanted Chick-fil-A on a Sunday 😩