80% of consumers WANT to do more to help the #environment but the Intention-Action Gap model predicts that fewer actually WILL. We used the COM-B behavioural economics model to identify how best to narrow the Gap. https://t.co/P1PVMi7Qaz
Have you heard of @PlasticFreeJuly? We explored awareness in the UK of this admirable global initiative, and what participants actually did last month #sustainability#recycling Find out more >> https://t.co/FKX5HpGLqb
New insight from Tom Gould, Head of Consumer Research, into why environmentally-aware young adults are actually the worst at recycling #mrx#sustainability https://t.co/xMY1S7ovig
Our recent 'Great Green Sustainability Study' found that 68% of consumers feel the use of #plastic in #packaging should be banned. Tom Gould, our Head of Consumer Research, explains more here:
https://t.co/pW8uqQbwZo
Did YOU do anything for #earthday2020 last week? If not, you were far from alone! We explored why 85% don't take part in this worthy event, and draw out insight for future #environmental initiatives. https://t.co/qqdIcf5WlF #earthday#earthday50
Register now for the 'Smart Home Technology: How can brands manage data concerns and build trust?' webinar #smarttech#security#data#webinar https://t.co/zpXxqVEsin
Does the increasing popularity of bottled water threaten NPD in the bottled drinks sector, or is more innovation just needed? #drink#NPD#water https://t.co/3uEHcwxk9X
EasyJet will be one of the first airlines to take steps towards electrifying its short trip routes! Trialling on an 9 seater, electric flying is becoming a reality! #electricflying # easyJet #innovation https://t.co/C2EYHkgY5M
This is Behavioural Economics at it's best! Highlight the changing social norms around vehicle ownership, a 'green badge of honour'. I'm all for it. https://t.co/F2wSeL6Ek6