NICE leadership destroys high-performing teams.
I thought I was being supportive. I was actually being selfish.
Early in my career, I avoided hard feedback to keep the peace. I thought I was being a GOOD leader.
I was wrong.
Here is the difference between Nice vs. Kind: 🧵1/8
We are DashSquid. We are a strategic design force for the mature visionary.
If you are ready to leave the surface: https://t.co/ojA8IIU3Km
#Design#Branding#Tech
Most design agencies are selling you decoration. They make things "look nice."
But in 2025, "nice" is a commodity. "Nice" is ignored.
We built DashSquid to sell the only thing that actually matters in a crowded market: Consequence.
Here is what that means. 🧵👇
3. Impact over Hype. We don’t care about trends. Trends die.
We care about utility, clarity, and longevity. We design for the 5-year horizon, not the 5-second scroll.