The DataFeedWatch team recently attended PPC Live and Hero Conf.
And what an amazing week it was in Brighton!
We went with a few key goals in mind:
π΅ Connecting with our fantastic DataFeedWatch customers like Midsummer Agency - it was a real pleasure meeting you in person!
π΅ Meeting new faces in the industry and expanding our network
π΅ Deepening our knowledge with the incredible presentations, in order to better serve our customers
And what did we take away (besides the good weather the team seemed to bring back home with them)?
So much!
First of all, it's clear that AI is the current buzzword in PPC, with nearly every presentation touching on it.
Pablo Otero especially enjoyed the brilliant talk by Holly Kelly of Anicca Digital on feed optimization at Hero Conf, and we were thrilled when DataFeedWatch was mentioned as a leading solution. Thank you!
Michal Hanusniak also found the presentations to be inspiring. For example, David Peranic's (of Scoreminds) talk on how to scale PMax campaigns while fighting the sensitivity of tROAS. He illustrated this through a case study about how it's important to balance data-driven targets while also being agile, all while keeping performance at desirable levels.
Beyond the sessions, the energy was fantastic! Insightful conversations with industry experts were had, as well as some great after-hours networking.
We came to learn and connect, and that's exactly what we did!
Did you also attend? Comment with your highlights, we want to hear them all.
#BrightonSEO #HeroConfUK #PPC #DataFeedWatch #AI
Well, this *feeds* our ego a bit! π
Huge thank you to Oskar Mortensen and the team at SEO AI for putting DataFeedWatch in the #1 spot for product feed tools (that donβt suck)!
Loved how they talked about the importance of feed optimization in an engaging way. Not an easy feat. π
Check out the article here: https://t.co/nzMSixA3FD
Hey ChatGPT, pretend you're a seasoned Google Ads expert! π€π¬
Have you been curious about how to use ChatGPT to improve your Google Ads?
Here are 11 prompts you can try out for:
- Personalization
- Content generation
- Workflows
https://t.co/PBSj12HUZi
π’ Retailers, we get it! Choosing the right ecommerce channels can be tough with so many options out there. That's why we've put together this list that gives all the insights and info you need to pick the best platforms for you.
https://t.co/5OqJfQW246
Goodbye Universal Analytics, hello GA4 π
If you're still struggling with the switch, you're not alone. Check out this guide for getting to know GA4.
https://t.co/XocikYOaDK
From the average number of channels retailers are selling on in 2023, to where they're selling and what strategies are used - we've got it all covered!
https://t.co/M3me0BjY3J
π§ Hit a roadblock when trying to turn the products you're selling with BigCommerce into high-performing Google Shopping listings?
π Don't worry - we've got your cheat sheet for success!
https://t.co/j2jU6RNjOu
Use this guide to successfully setting up Local Inventory Ads with step-by-step instructions, best practices, and a case study.
https://t.co/0uud7g7GVL
Did you know that keyword research can still be beneficial for Google Shopping ads? That's because you can use them to strategically enhance key areas of your product feeds. Do you use any of the strategies listed, or have your own you'd like to share?
https://t.co/cslBa5hD3i
Check out this article to learn how to list your products on the Shopping tab with Google Search Console to take advantage of these benefits.
https://t.co/LJxeV7voML
Imagine there was Pinterest, but for Google Shopping ad examples... π€
If youβre looking to get inspired, then this article will do the trick! Weβve gathered high-quality ad examples from eCommerce sectors like Apparel, Health & Beauty, and more.
https://t.co/Bex02pVj4o
Raw product feeds rarely bring in the kind of Google Shopping results that retailers want to see. Thatβs where feed optimization comes in!
π― Check out this case study to see how KompetenceKanalen helped their clients achieve Google Shopping success.
https://t.co/iKiuedpP2x
Images are one of the most important elements of ad campaigns, and AI technology is advancing to help advertisers quickly create quality product images quickly.
π€ Want to try it out yourself? We explore the possibilities in this how-to guide.
https://t.co/xmg6DuMxv9
Have you ever uploaded your products from WooCommerce to Google Shopping, and been met with errors instead of approved listings? π§ We've created this guide to make sure that doesn't happen.
https://t.co/Ou776ef6sG
Big thanks to @sengineland for shining a spotlight on our Multichannel Marketing Report 2023! π Discover the leading causes of disapproved Google Shopping products and how you can avoid and fix these errors.
https://t.co/58osGcv7oh
π Just Dropped: THE cheat-code to mastering the eCommerce universe in 2023! Explore trends & strategies in digital distribution discovered by analyzing 16 000 online stores worldwide! πποΈ
π https://t.co/amMUNdxTNA π
#eCommerce2023#OnlineRetailTrends#MultichannelMarketing
@jordantbutler@DatafeedwatchU Jordan, very sorry for the mix up! Thank you for bringing it up - Customer experience is one of our core values and we're determined to deliver. It appears the $30 voucher was sent to the wrong account by mistake. We'll reach out to you shortly via email to provide the gift card
Titles are the #1 focus for advertisers optimizing data feeds π₯
On average, 20% of merchants apply extensive changes to product attributes, prior to submitting to the ad platform.
Interested in the second, third, and fourth most optimized attribute?
https://t.co/HWeL1UP5qf