Géraldine Laurent

#Data and #MRX Account Director @GFK. Tweet about Market Research and Customer Data in english / french

[Géraldine Laurent @DataGeraldine]

What Does a Digitally Transformed Insights Department Really Look Like? #Digital #marketresearch https://t.co/fyvZXgpoMQ via @GreenBook

[Géraldine Laurent @DataGeraldine]

Subscription is key for FMCG convenience value proposition, building a strong Customer Lifetime Value and limiting promotions / couponing need.
Colgate Looks To Invest In Online Subscription Service #Marketing #Ecommerce #FMCG https://t.co/ByN8QJDn7Z via @pymnts

[Géraldine Laurent @DataGeraldine]

The coming years will see an exacerbated creativity competition between agencies and consulting. It started at Cannes Lion 2018 and it is just the beginning.
#Marketing and #MachineLearning: From #data analysis to creativity at scale https://t.co/5tfFeaogaT via @Econsultancy

[Géraldine Laurent @DataGeraldine]

3 Graphic Design Tips for Non-Designers #Design https://t.co/dRyeoRNZB8 via @CMIContent

[Géraldine Laurent @DataGeraldine]

Researchers Should Be Aware of the Problems With Observational Data #Data #Marketresearch https://t.co/MHMSC4uG5X via @GreenBook

[Géraldine Laurent @DataGeraldine]

A New Organizational Model for Highly Effective Insights Organizations – Part 1 of 2 #marketresearch #organization https://t.co/U2PSpQPA55 via @GreenBook

[Géraldine Laurent @DataGeraldine]

Marketoonist on the personalisation gap #Personalization #Marketing #Privacy #GDPR

[Géraldine Laurent @DataGeraldine]

Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook #Beauty #Marketing https://t.co/JJJVpzFiuC via @MarketingWeekEd

[Géraldine Laurent @DataGeraldine]

How to Improve Customer Experience With Big Data #CX #BigData https://t.co/O6pRLOJOix via @convince

[Géraldine Laurent @DataGeraldine]

Finding the numbers in qualitative research #Marketresearch #Qualitative https://t.co/olG819ipIm via @Medium

[Géraldine Laurent @DataGeraldine]

Retail Pricing In Stores Must Become Real Time #Retail #Pricing #RealTime https://t.co/jGwFkVnxgC via @Gartner_inc

[Géraldine Laurent @DataGeraldine]

Boosting app visibility in the app store #Appstore #Marketing #MobileApp https://t.co/Bsq5Ry8p38 via @Medium

[Géraldine Laurent @DataGeraldine]

How to design airline experience — case study #Travel #CustomerExperience #Design #UX https://t.co/Q1QyfObPiD via @Medium

[Géraldine Laurent @DataGeraldine]

Landlords Are Practically Giving Malls Away #Retail #Landlords #Mall https://t.co/MuppHg7zm8 via @business

[Géraldine Laurent @DataGeraldine]

A Framework For The Future: Why The UAE's Free Zones Are Due For A Reinvention #Dubai #Freezone #MiddleEast https://t.co/vMxWKjAEtV via @MAGNITT_MENA

[Géraldine Laurent @DataGeraldine]

The latest 2018 paid search benchmarks #Paid #Advertising #Marketing #Digital https://t.co/hIuZVKB0WK via @SmartInsights

[Géraldine Laurent @DataGeraldine]

DataOps: New Term, Similar Concepts #Data #Operations #DataOps #DataScience https://t.co/lw9OhLRfOM via @planetbigdata

[Géraldine Laurent @DataGeraldine]

Retailers can’t out-Amazon Amazon, but they can change the rules #Amazon #Retail #Ecommerce https://t.co/5kNIxDMaaX via @FastCompany

[Géraldine Laurent @DataGeraldine]

Essilor has been named by Forbes as one of the world’s 100 “Most Innovative Companies” for 2018, ranked 52nd; a marked increase compared to 2017 (68th). #Optician #Innovation https://t.co/5bi0KusjF8 via @Essilor

[Géraldine Laurent @DataGeraldine]

L’Oréal And Casino Launch Beauty-Focused Pharmacy Concept In Paris #Ecommerce #Beauty @Loreal https://t.co/ypdKes7MRN via @RTouchPoints