Dave Hawley

I build repeatable and scalable marketing for early stage B2B SaaS startups.

[David Frankel @dafrankel]

As capital gets scarce, I want to relay a few thoughts on startup marketing that Kayak founder @shafner recently shared with the @fcollective portfolio:

First, order it well:

🗣️ Word of mouth - Free
🔍 SEO - Inexpensive
💵 Paid - Measurable/scalable
📣 Brand - Save for last

/1

[Dave Hawley @DaveHawley33]

cost of making $1 more from existing customers is 19% of cost of making $1 from new customers. https://t.co/k0W49rc7Na via @silotainc

[Marcus Andrews @Marcus_Andrews]

Introducing The Jellyfish model. A simple way to think about great product marketing and how it gets made.

It's time to not only understanding the different between positioning and narrative, but how they work together.

What do you think?

[Dave Hawley @DaveHawley33]

@chiefmartec I have always liked @jasonlk take on the story https://t.co/GzSuOTSEXA

[Dave Hawley @DaveHawley33]

False choice indeed @chiefmartec - many early-stage companies do exactly on or another anyway - bias towards “expertise” or towards saving cash. Typically see the issues you raise ~1 year.

[Scott Brinker @chiefmartec]

False Choice Between Brand and Performance https://t.co/SDn5cnLM16 by @tomfishburne @marketoonist #martech

[Dave Hawley @DaveHawley33]

Former ngmi - latter gets a new boss (and they usually want one) latter is easier to fix, b/c former allows to make hires - brings in others with “expertise” - they need to be addressed also - latter hires no one / juniors who have related skill sets @chiefmartec

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

A related post here:

https://t.co/kXvpwsKuTI

[DeEnabler - e/acc @DeEnabler]

Best #startup cycle info-graphic I have encountered

[Dr. Monika Sonu I Founder Healthinnovationtoolbox @sonu_monika]

All time favourite, #darkhumor #AI #SaaS #DataSecurity #dataScientist #5G #DataAnalytics #Python #RStats #Reactjs #IoT #flutter #javascript #digitalhealth #TensorFlow #BigData #Cloud #NFT #100DaysOfCode #apps #gaming #Ledger #blockchain #Wearables #apps #telehealth #startup #tech

[Dave Hawley @DaveHawley33]

@andreasklinger It’s a TAM bs IAM problem. TAM is everyone you could ever help, but IAM is shorter term, as in “ I am ready to help this specific customer with the product I have today.” TAM is great for investors, but distract startups. IAM forces focus throughout the startup. No TAM w/o IAM.

[Dave Hawley @DaveHawley33]

Executive Q&A: Demystifying ABM Advertising With Jon Miller - ABM In Action https://t.co/dCfnwswXi0

[Dave Hawley @DaveHawley33]

Marketers - get in front of your CFO's requests - here's how from @BostonVC

SaaS Metrics 2.0 - Detailed Definitions https://t.co/fCs0nCC1fE

[Dave Hawley @DaveHawley33]

VC investment 2x, A rounds growing, late stage investments growing, new public listings. VC's investing like it's 1999.

https://t.co/PZRoZWfGks via @PitchBookNews

[Anand Sanwal @asanwal]

Your startup has more than 5 people

Here's 18 things you can do in 2022 to screw it up

Want your startup to end 2022 weaker than when you started?

Follow these tips

🧵 (ya, I know)

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

Your VCs Are Worried About Public Multiples. Do You Need To Worry, Too? https://t.co/mAPY8ctuYP

[Dave Hawley @DaveHawley33]

@naynerz That’s all @Johnsjawn he should be on your list too!

[Jason ✨👾SaaStr.Ai✨ Lemkin @jasonlk]

A $500m fund with a $1B IPO owning 15% = only 0.3x of fund. Your job is 3x.

A $50m fund with a $1B IPO owning 5% = 1x of fund. Great, still, your job is 4x.

A $10m fund with a $1B IPO owning 1% = 1x of fund. Great, still your job is 6x.

[Dave Hawley @DaveHawley33]

@"Why Your First Marketing Hire Should Be a Product Marketer"https://t.co/xOya94QHpl on @LinkedIn

[Dave Hawley @DaveHawley33]

Good read as you contemplate joining that new startup in 2021 - A No B.S. Guide to Startup Stock Option Grants | by Matt Cooper | The Startup | Medium https://t.co/zQwuoepGmW

[Dave Hawley @DaveHawley33]

Sharing startup marketing mistakes I've seen (and made!) and how to avoid. Let me know what you think!

Thanks @AllFactors for taking the time to chat