As capital gets scarce, I want to relay a few thoughts on startup marketing that Kayak founder @shafner recently shared with the @fcollective portfolio:
First, order it well:
🗣️ Word of mouth - Free
🔍 SEO - Inexpensive
💵 Paid - Measurable/scalable
📣 Brand - Save for last
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Introducing The Jellyfish model. A simple way to think about great product marketing and how it gets made.
It's time to not only understanding the different between positioning and narrative, but how they work together.
What do you think?
False choice indeed @chiefmartec - many early-stage companies do exactly on or another anyway - bias towards “expertise” or towards saving cash. Typically see the issues you raise ~1 year.
Former ngmi - latter gets a new boss (and they usually want one) latter is easier to fix, b/c former allows to make hires - brings in others with “expertise” - they need to be addressed also - latter hires no one / juniors who have related skill sets @chiefmartec
@andreasklinger It’s a TAM bs IAM problem. TAM is everyone you could ever help, but IAM is shorter term, as in “ I am ready to help this specific customer with the product I have today.” TAM is great for investors, but distract startups. IAM forces focus throughout the startup. No TAM w/o IAM.
VC investment 2x, A rounds growing, late stage investments growing, new public listings. VC's investing like it's 1999.
https://t.co/PZRoZWfGks via @PitchBookNews
Your startup has more than 5 people
Here's 18 things you can do in 2022 to screw it up
Want your startup to end 2022 weaker than when you started?
Follow these tips
🧵 (ya, I know)
A $500m fund with a $1B IPO owning 15% = only 0.3x of fund. Your job is 3x.
A $50m fund with a $1B IPO owning 5% = 1x of fund. Great, still, your job is 4x.
A $10m fund with a $1B IPO owning 1% = 1x of fund. Great, still your job is 6x.
Good read as you contemplate joining that new startup in 2021 - A No B.S. Guide to Startup Stock Option Grants | by Matt Cooper | The Startup | Medium https://t.co/zQwuoepGmW