Dave Wedderburn

I do PR and social media things for a company
I write, badly

[Dave Wedderburn @DaveWed]

So where does that leave us?
The comms people I'd back are the ones who know the tool is only as good as the thinking you bring to it.
And maybe the real skill shift isn't learning to write well. It's learning how to help LLMs write well for you.

https://t.co/SQpJ7jfUYh

[Dave Wedderburn @DaveWed]

AI can write your CEO's quote in 30 seconds.
That's not actually the problem. The problem is what you do next.

New post. A thread 🧵

[Dave Wedderburn @DaveWed]

Cision's Inside PR 2026 report - nearly 600 PR pros surveyed - found storytelling was the most in-demand skill.

[Dave Wedderburn @DaveWed]

Speculative fiction on Substack contributed to dragging down the S&P 500.

Wrote about what that means for corporate comms - and why storytelling is becoming a strategic asset rather than just a PR function.

https://t.co/DTIyg3GHy3

[Dave Wedderburn @DaveWed]

I've written the AI is coming for our jobs piece.

I know. Every comms person with a newsletter has. Matt Shumer posts something, 100M people see it, and here we all are.

But I do think there's something worth saying that isn't just vibes. Link below.

https://t.co/GWXrLORmm6

[Dave Wedderburn @DaveWed]

The AI race moved underground this week. $3B+ into data centers. Nvidia, OpenAI, Red Hat all betting big on infrastructure. The best model means nothing if you can't run it at scale.

[Dave Wedderburn @DaveWed]

VIDEO IS KING

YES, WE ALL F**KING KNOW THAT BY NOW

We've been deep in planning as a team for next year so I figured I'd share some of our thinking so read on for my 5 Social Trends for B2B Leaders in 2026...

https://t.co/hTViw7dlWV

[Dave Wedderburn @DaveWed]

Proud to have joined @DisabledLN at this critical time & to have written on this. The gov must rethink its approach.

[Dave Wedderburn @DaveWed]

The UK gov's planned benefits overhaul risks harming the most vulnerable. Cutting support won't fix barriers to work—real solutions require investment in Access to Work & workplace accommodations.

Read more: https://t.co/aMxvcqHFR0 #DisabilityRights #WelfareReform #AccessToWork