David

Content Creator | Marketing | Digital Growth Strategy | Web3

[Paul 🇮🇪 @cwpaulm]

Cardano Foundation exploring new real-world use cases through institutional partnerships

CF and the Brazilian Olympic Committee have announced a 3-year roadmap focused on digital identity, transparency, governance, and fan engagement.

Be interested to see what comes from this and how it leads back to new entities using the Cardano blockchain

[Pete | Beware of Scammers @astroboysoup]

Our C4💥proposal explained.

I had a conversation with some dedicated Cardano peeps at a Meetup in London, hosted by @DiscoverCardano today, about the Cardano Content Creators Consortium proposal.

This is a recording & breakdown of the stream and presentation 👇

[David @DaveXCrypto]

@TheCardanoTimes @Cryptofly777

[$goose @ieGoose]

This is literally exactly what Cardano needs for people to be informed and interested. Well edited, well informed, well done.

If you're opposed to ensuring this type of influencer-ship stays in Cardano, your priorities are misaligned.

I said what I said.

[Linda @Cryptofly777]

Is Cardano Doomed?

If you’ve been on Cardano X lately, you’d probably think the ecosystem is falling apart.

Governance drama, constant fighting, and endless negativity.

But Cardano is actually far from doomed!

Let’s talk about everything that's happening right now 👇

[Shiv_ada @shivam140307]

@DaveXCrypto @cwpaulm and @Cryptofly777 were the prominent voices from the community side against Liqwid labs Night tokens debacle which resulted in the community getting back their NIGHT tokens.
Like it or not but we want loud voices like those to stay active in the ecosystem.

[Jenny Brito @Jennycitalinda]

A project can raise millions, sell you a token, and eventually go cross-chain because there's "not enough liquidity" in Cardano. And the response is: I don't blame them, it's a business, you gotta do what you gotta do. In fact, that's good for Cardano.

But a content creator covers another chain, and they're a grifter. They ask the treasury for support to keep making Cardano content, and suddenly, they're not worth it; they should be self-sustainable; they are just performing.

Same ecosystem, two completely different standards.

Here's what I think is actually happening. Projects get business logic applied to them. Survival, market conditions, rational decision-making. People reach for a framework they already understand and extend grace.

Content creators don't get business logic, they get passion logic. The assumption is that you do it because you love it, because you believe in it. After all, it's who you are. And the moment you apply any business reasoning to your own sustainability, people assume that means you never really believed it in the first place.

So this isn't really about projects versus creators, it's about who gets to be treated as a professional and who gets handed a purity test instead.

The social layer is not a bonus feature in this ecosystem; it's what makes people care in the first place. The person who explained to you what a hard fork combinator actually means, who showed up to talk about governance when nobody else was making it accessible, who made a post so you knew a new feature existed, who kept you informed when things were shifting; those people kept you here, and you know it.

We can keep applying two different standards. Or we can decide that the people who build culture deserve the same grace we extend to the people who build capital.

Both are building something real.

[David @DaveXCrypto]

The ask per creator per month is still the same as the original pre-proposal. 5k per creator per month for 12 videos, with no downside protection (even now its 4800 as ada drops below .25) and all upside back to the treasury. 400 per video is still way under going price for content creation

[David @DaveXCrypto]

🚨Cardano - This is an absolutely insane and completely devoid of reality take. @JaromirTesar (Cardano Yoda) who holds nearly 100M in voting power.

He believes you can hire 100 content creators to work and produce 12 videos a month for $3400 A YEAR for what our proposal asks for.

I'd be very concern if this was my Drep and this was the judgement he was using.

[David @DaveXCrypto]

Do you even know what you're talking about? It's all on my timeline. Check the proposals, 30 videos in one proposal and 15 in another, thats literally all that was in the proposals everyone voted on an approved. I made that content and it's public to see and met the obligations that everyone voted for.

Then with my own money I showed how cardano could reach an audience outside of the crypto bubble and put the cardano brand infront of millions of people that travel to the biggest convention state in america. 44M people a year travel to las vegas, many for conventions in all types of industries and usually in higher positions in the companies they represent.

That effort still to this day gets 60k views a month with the cardano brand visible infront of people, over 2m views in a year from 3 months of work and no follow up that generates a revenue and showed how you could funnel people into cardano wallets with proof for a fraction of the cost of what people ask for to do marketing.

All on my own dime. I didn't have to do that, I could have just done the other videos and walked away. I really should have, why help people like you if this is what cardano consists of.

Instead I tried and showed this community how it could sustainably reach outside X and the crypto bubble to target new audiences and bring new people into the ecosystem.

Its obvious that going above and beyond what was in the proposals was not worth it or appreciated.

https://t.co/CNIotkVvBq

[Linda @Cryptofly777]

We have already explained plenty of times that crypto, and especially Cardano, is too niche to generate enough ad revenue on YouTube alone.

Even large mainstream YouTubers still rely heavily on brand sponsorships. Please see the image below.

So who is responsible to sponsor Cardano content? Cardano itself, right? And right now that’s through the treasury. As there are no other avenues on Cardano. The current Cardano ambassador program is not structured for something like this.

Most other blockchains like Solana, SUI, Algorand, Zcash, and many others have dedicated creator funds / ambassador programs to support content production. We do not have that.

The goal of this proposal is simply to provide a small amount of financial support so creators can continue producing content consistently. Otherwise Cardano content will continue to disappear from YouTube search results over time.

A large open marketing initiative where anyone can participate would require a significantly bigger funding request, much more management overhead, and likely leadership from an organisation like the Cardano Foundation. We did not think that was realistic at this stage, so we intentionally kept this proposal focused and minimal.

We’ve already been doing this work for free, while competing with creators in other ecosystems who often have entire funded teams behind them. Despite that many of us are still achieving comparable viewership and engagement. With some financial support, we could improve production quality, grow our audiences further, and expand Cardano’s reach into other ecosystems.

As for disclosure, all Cardano content produced will be funded through the treasury, meaning Cardano projects also won’t have to pay for marketing anymore and it will be done in a fair and balanced way.

As for KPIs, there is no reliable or honest way to directly attribute specific transaction growth, TVL increases, or ADA price movement to individual videos alone.

And as you said, I’m the best YouTube creator on Cardano. (Thank you, the others are amazing too) but if we tell you that we’re struggling and won’t be able to continue, wouldn’t you then want to financially support us just a little bit to keep that talent on Cardano then?

I hope that answers all of your questions.

[David @DaveXCrypto]

What did I exaggerate? Your words after being asked your thoughts on our proposal on X was " 1.52M ADA would be enough for 100 content creators, not just 7"

Explain how I exaggerated it?

Since you are directly referring to our proposal where we state we will make 12 pieces of video content each a month, then you must be insinuating that we should be able to get 100 creators for this price and volume.

[David @DaveXCrypto]

@lilybrodi

[David @DaveXCrypto]

@JaromirTesar breaking that down even further, that means these 100 content creators are making 144 videos each for 3400 at $23 a video - that sounds logical right?

[Charles Hoskinson @IOHK_Charles]

@phillewisit @coinbureau @EDI_X1 If we fund our KOLS, then we get a seat at the narrative table. Otherwise ethereum and others just get to say stuff until people believe the horseshit matcha

[Pete | Beware of Scammers @astroboysoup]

1,524,400 ADA for the Cardano Content Creator Consortium.

C4 is a 12-month pilot funding 6 established Cardano video creators to produce at least 850 original videos across news, DeFi education, project showcases, shorts, interviews and live streams.

Monthly reports, a 6-month review gate and two independent audits are included.

Is this the kind of marketing Cardano needs, or should creators stay fully market-funded?

https://t.co/3fkQg8yqzK

[Pete | Beware of Scammers @astroboysoup]

9.5M lifetime YT views across 6 creators.

@BigPey, @CWPaulM, @cryptoFly777, @daveXCrypto, @lapetiteADA and me, that’s an estimated 863,253 hours watched.

~98 years of attention

It's not just content, it's distribution, trust & education w/ people paying attention to Cardano.

[David @DaveXCrypto]

@astroboysoup Great overview of your process!

[David @DaveXCrypto]

It's not about the 100 wallets, all that did was show it works.

I built a machine and never got to turn it on. The capital and time required to build that channel had to be invested upfront. It didnt exist until I built it, but after I built it became an access point/distribution channel where a video that cost $100-200 to produce now onboards a hundred people, because this channel has an audience, it has steady flow of new viewers everyday, it has domain authoriy in the niche, and now over a year with a video a week it onboards 10,000 people - and all that money that was invested into the content that onboards people is still there next year, and the year after that for years.

So you spend lets say $50k in a year - you get 52 videos, that onboards 10k people a year into a wallet.

Next year you spend another 50k, but you already have that past work working for you still. So now you're doubling your content and increasing your onboarding you're compounding your efforts and using your money effectively - but we as a community happily pay 60k+ to have 10' x 20' booth at an event for 2 days.

Where is the long tail forethought on this?

[David @DaveXCrypto]

where does my job as a marketer stop though? If I got them to download a wallet I've 100% completed my side of the job. I don't own the wallet. I have absolutely no way of verifying anything after I get them to download it. Thats for the wallet/dapp

It could be a bad UI inside the wallet or any amount of other things that stop the user journey and experience after they download, doesnt mean the marketing didnt work or provide good ROI