How to manage a stalled opportunity.
1️⃣ Shrink the size of the change.
2️⃣ Guide the journey.
3️⃣ Measure and improve.
There is science behind this approach.
DM me for more info on how to revive a stalled opportunity.
#fractionalcmo#BusinessGrowth
Exec. Master's in Marketing & Strategic Communication student @DavidMLaCombe is a self-employed fractional CMO for a number of small businesses. "This program is a great fit for anyone who wants to assume broad responsibility as a marketing leader."
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Stop guessing about your ideal customers.
I'm sharing the exact process I use to help clients develop a customer-centric value proposition that creates more sales.
DM me to setup a time for us to chat about how we can attract more customers to your business.
#MarketingStrategy
If you have a blog, and are looking to grow its readership, I invite you to check out my definitive guide.
#bloggingtips#marketingtips
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Change is often perceived as a threat.
Fact: There is no incentive to change until the effort, risk, and cost of the change is viewed as much more valuable than the status quo.
#MarketingStrategy#ChangeManagement#growthmindset
Check out my latest article: Using Artificial Intelligence to Have a Simulated Conversation with Grumpy Steve Jobs https://t.co/a3BCxcHL2I via @LinkedIn
My latest blog is about why and when a business should seek a fresh perspective. The blog includes one of my favorite stories about how Airbnb went from being a broke startup to hosting 1.4B guests worldwide.
#fractionalcmo https://t.co/m5vGimFq86
Many customers prefer online research over speaking to sales reps. They check our social media before deciding to purchase, expecting job role-specific content. Over half have delayed or cancelled purchases due to lack of personalized content.
#fractionalCMO#marketingstrategy
Traditional marketing tactics are like throwing spaghetti at the wall and hoping something sticks.
It's time to ditch the outdated methods and adopt account-based marketing for precise targeting and personalized experiences.
#fractionalcmo#accountbasedmarketing