David Azoom ☀️

I Ghostwrite & Craft Copy for Busy Creators like You To Scale Faster.

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[David Azoom ☀️ @Davidazoom]

You’re stuck because you don’t know the best copy captures;

• Purpose.
• Positioning.
• Psychology and,
• Magnetic Hooks.

Here's a quick breakdown: 🧶

[David Azoom ☀️ @Davidazoom]

@CalisthenicsSt Ignoring the balance is why many find it difficult.

[David Azoom ☀️ @Davidazoom]

@CalisthenicsSt Wow 🤓

[David Azoom ☀️ @Davidazoom]

@niakjaw Not this bank heavy 🙂

But got to have a Saturday like this 🤓

[Arturs Sevselevs @sevselevs]

I once opened a brand's Klaviyo & found a competitor's UTM link inside their welcome email.

Customers were clicking "shop now" on a skincare brand & landing on a random pet supply store in another country.

This had been live for 4 months.

Nobody on the team had ever clicked the link to check.

The agency hadn't checked.
The founder hadn't checked.
The retention manager hadn't checked.

40k subscribers had received that email. Roughly 8k had opened it. A few hundred had clicked.

Every single one of them had a WORSE first impression of the brand than if the email had never been sent.

Here's the part that should make every ecom founder uncomfortable:

You have almost certainly never clicked a link in your own email program in the last 90 days.

You read the campaign in the preview before it goes out. You check the subject line. You scan the copy.

You don't actually open the email on your phone, tap the button, & sit through the customer experience your subscribers are paying for with their attention.

If you did, you'd find broken links, wrong images, expired discount codes, mobile formatting that breaks on iPhones, & in some cases UTM strings pointing to a brand you've never heard of.

The dashboard will NEVER tell you any of this.

Klaviyo will happily report 22% open rate & 1.8% click rate on an email that's sending half your traffic to a 404 page.

The fix is one habit.

Every Sunday night, sit on your couch, open your own email program from your customer's inbox, & click every single link.

Not the preview. The real email. On your phone. The way your customer reads it.

You'll find something broken within the first 4 emails. I have never audited an account where this wasn't true.

[David Azoom ☀️ @Davidazoom]

@daviefogarty Acting fast differentiates everyone.

[David Azoom ☀️ @Davidazoom]

@lorenzo_pravata Straightforward 🎯

[David Azoom ☀️ @Davidazoom]

@benfitterman 🎯

[David Azoom ☀️ @Davidazoom]

@dimitarangg Cool 😎

[David Azoom ☀️ @Davidazoom]

Stop adding more products.
Start fixing your message.

Most stores don’t have a traffic problem.
They have a positioning problem.

[David Azoom ☀️ @Davidazoom]

Stop adding more products.
Start fixing your message.

Most stores don’t have a traffic problem.
They have a positioning problem.

[David Azoom ☀️ @Davidazoom]

@cam_duty Love the smart shift you've in getting more reach. 💯

Do you mind we have a chat?

[David Azoom ☀️ @Davidazoom]

@iamtyfrankel STACHE

[David Azoom ☀️ @Davidazoom]

@tjfenner So straightforward 🎯

Do you mind we have a chat?

[David Azoom ☀️ @Davidazoom]

@Yovnes100 This is so true. 👍

I seem to be unable to dm you
Do you mind we have a chat?

[David Azoom ☀️ @Davidazoom]

@camexcel I seem to be unable to dm

Do you mind we have a Chat?

[David Azoom ☀️ @Davidazoom]

@justsibaja I seem to be unable to Dm

Do you mind we have a chat?

[David Azoom ☀️ @Davidazoom]

@quadrij_ I seem to be unable to dm.

Do you mind we have a chat?

[David Azoom ☀️ @Davidazoom]

@vlonekyoto I seem to be unable to dm.

Do you mind we have a chat?

[David Azoom ☀️ @Davidazoom]

@ROASMutilator Sent a Dm

[David Azoom ☀️ @Davidazoom]

@josefecom Sent you a Dm