@giftknify1@unitedmasters When Streaming Royalties Are Withheld, What Can a Nigerian Artist Challenge?
Deezer explains when it excludes manipulated streams from payment, while entertainment lawyer Adebayo Ishola outlines what Nigerian artists can ask when royalties are withheld.
https://t.co/HvAqidR8rA
Your music is streaming. But what happens when your royalties are restricted over suspected artificial activity?
Who explains the decision? What evidence can you request? Can you challenge it?
We asked Deezer, Ditto Music & an entertainment lawyer.
A GYONLINENG investigation.
Most Nigerian films fight for space across hundreds of cinema screens and split what's left with exhibitors.
Jade Osiberu skipped that entirely. Gangs of Lagos sold direct to Amazon Prime Video instead, and it turned into a three-year overall deal, a first for an African filmmaker.
Here's how she found the exit:
cc @jadeosiberu
Showmax burned through roughly R4.9 billion in losses in its final year before Canal+ shut it down.
YouTube, which charges nothing and promised nothing, is now where most Nollywood content actually lives. What that shift means for the money:
30.3 billion domestic Nigerian streams in 2025. Roughly $300 per million plays at that year's naira rate.
That's the real math behind why streaming builds an artist's profile and live shows pay the bills.
Nollywood is beating Hollywood at the Nigerian box office right now.
Here's the number that puts that in perspective: Hollywood's global box office in 2025 was about $33 billion.
Nigeria's entire theatrical market did $10.4 million. That's what a mid-sized Hollywood film makes in one US opening weekend.
Every week, somewhere in a Nigerian artist’s DMs, a message arrives for music farming streaming. It promises 100,000 Spotify streams for a fee. Guaranteed playlist placements. Viral TikTok push. Real fans. Real numbers. Real growth.
Most of it is fraud. And the artists paying for it are not just wasting money. They are putting their entire catalogue at risk.
The difference between music farming and legitimate paid promotion is the most important thing an emerging Nigerian artist can understand right now.
Because streaming platforms are no longer just detecting fake streams. They are acting on them. Songs are being removed. Royalties are being withheld. Accounts are being terminated. And the artists whose music is affected often have no idea that the marketing company they hired was running bots instead of campaigns.
https://t.co/htFYj8or4w
It’s true that a good product always markets itself.
I was just thinking about the early days of OPay, where I became the company ambassador without getting paid.
I was literally preaching to older and younger folks about how legit the company was by educating them on what being “licensed by the CBN & insured by the NDIC” actually means.
It’s funny that my club, Manchester United, scouted this boy years back but later looked away.
However, I love his audacity in choosing Villa over PSG. The intensity and media exposure of the EPL can easily drain a talent.
Reading the comment section, it seems folks don’t understand the contextual bias Jamie Carragher is talking from.
He’s literally discrediting Mikel Arteta by praising Unai Emery, which is usual way of double standards and hypocrisy.
I love and respect Emery: he’s easily one of the best tactical managers left in the Premier League, but people need to stop disrespecting Mikel Arteta.
The man went head-to-head with Pep Guardiola, one of the greatest managers in modern football history, in his very first professional coaching career.
He’s now in his seventh season, and he has fought for the title four times and won it once.
The only major trophy he hasn’t won yet is the Champions League, which is what separates him from Jürgen Klopp, another victim of the Pep era.
The word Premier League Proven is just a PR shield & a modern buzzword big clubs like Manchester United use to appease their huge fan base. Buying within the league is just a safe transfer illusion to cover up years of poor results & bad planning.
Another false sense of security. Before now top teams signed elite talent globally without caring if they had English league experience.
I could remember Chicharito signing for Man U from Guadalajara, far away in Mexico or Carlos Tevez & Javier Mascherano from Corinthians to West Ham, but now boards use "knows the league" to justify massive fees & shield themselves from criticism if a signing fails anyway.
Smart operations vs big spenders. Clubs like Brighton, Brentford & Bournemouth are operating on a completely different model. Instead of buying high priced hype they use data mining agencies to harvest skillset on thousands of players worldwide to find cheap high-value talent, develop them & sell for huge profit.
System matters more than league. Having success at a mid-table club doesn’t mean you will succeed at a big club.
Tactical readiness, playing style & data analysis matters far more than simply having premier league appearances.
Hmm 🤔
Individual brilliance is the exact same narrative folks use to discredit the greatness of one of the greatest coaches of the last few decades, Don Carlo Ancelotti.
It looks simple, but it’s a hack that only people who understand the basic principles of the game can truly appreciate.
I kind of disagree with the narrative questioning Michael Carrick’s football identity, but I want to ask: what was Sir Alex Ferguson’s footballing philosophy?
I love coaches with an identity, but I prefer it when it's simple, basic, and free of complicated concepts. At the end of the day, it's the result that matters.
Anyway, if you’re still struggling to define Carrick's identity, it’s simply like Ferguson's: Simple & Lethal.
In this system, teams attack with width and pace through lethal counter-attacking transitions, giving players the freedom to express themselves with power and elite mentality.
In short, the Manchester United DNA is not about a rigid tactical blueprint, it is a winning philosophy.
His distribution is elite as a modern goalkeeper, while his quietness reflects the exact traits of a traditional keeper.
The other quietness you mentioned is a cultural trait from his Japanese background.
As time goes on, the intensity of the EPL will ignite his father ancestry's loudness.
I’m seeing another David Raya in the making.