Our Ultimate Black Friday strategy (behind £11.5M spend and £43M in revenue for clients) is yours to download for the final time.
It’s backed by 6 years of Black Friday success and over £250M in ad spend.
All packaged in a Google Drive folder, a free download.
👀 What’s inside:
Weeks 1–5 form a structured, five-week prep series - designed to guide you through each phase of your BFCM planning and execution, step by step.
You’ll also find additional resources throughout the Drive (podcast episodes, foreplay boards, canva templates) - all curated to help you make the most of BFCM 2025.
👉 Want the full Google Drive link?
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🚨 EDIT: Since publishing these BFCM resources, Meta’s Andromeda update has changed how ads are classified. Visually similar creatives (even with different copy, creators, or scripts) are now grouped under the same entity ID.
This means minor tweaks like adding a banner or updating the offer no longer count as fresh ads. Meta now prioritises true visual and conceptual diversity to drive incremental reach.
As a result, we’ve evolved our approach to focus on:
👉 Testing distinct creative concepts, not just reskins
👉 Refreshing visuals, settings, and formats to avoid grouping penalties
👉 Designing for different audience segments through varied story, tone, and motivator
Keep this shift in mind when reviewing the BFCM materials below as our current creative strategy is rooted in differentiation over iteration.
Kā domāt ārpus tās sasodītās kastes? 📦
🤮 Tu zini tos meh darbus, ko vienmēr dari pa vecam, jo "tas taču neprasa daudz laika".
📅 Sagrupē šos ikdienas nelielos un saraustītos darbus lielākos blokos.
⏰️ Darot stundām, izbesīsies, bet atradīsi gudrāku un vieglāku risinājumu.
@Snowtales@sushibellucci Ņemot vērā kontekstu, ka Avenei saturs bieži ir ar vieglu humora pieeju, tad klientiem šis neatstāja sliktu iespaidu. Ļoti rezultatīva reklāma €€€