Pepsi brought the Roman Colosseum experience to life this week where stars such as Fat Joe & Joseph Sikora were able to enjoy an exclusive screening of the new ‘Gladiator II’ film.
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📹| Cetaphil’s Super Bowl commercial highlights the special bond that's been created by dads and their daughters this NFL season 🥺 https://t.co/ANFoLNf3fE
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As a father blessed with several daughters, this work struck a chord deep within my heart.
From the moment the team presented this concept, I was sold; I instantly recognized that we had something extraordinary. This was not just another campaign for the Super Bowl—it transcended the event’s usual fanfare, touching on something profoundly special… the unique bond between fathers and daughters.
The journey to bring this vision to life was nothing short of fucking amazing. Our clients (Cetaphil) and team activated immediately, putting together an entire integrated campaign that encompassed film, social media, influencer partnerships, digital content, cleverly hidden Easter eggs, custom jerseys, and innovative packaging.
Every element was crafted meticulously.
It is with immense pride and joy that I share this work with the world.
https://t.co/hJlistRYBY
Introducing Doron Faktor, the new EVP of Digital Experience at LTG! Faktor joined LTG earlier this month and has already begun sharing his plans to leverage AR/VR to connect earned and paid media. Learn more about this new #LippeLeader at the link below.
https://t.co/fyymfKFMe4
New talent alert! We welcomed Doron Faktor to our Lippe Taylor fam earlier this month as EVP, Digital Experience and are thrilled to have him on board. Get familiar with the #digitalexperience rockstar⭐ at the link below:
https://t.co/PeK5ZHu0ZC