Dea Latis

Dea Latis is a group of women united in the belief that beer is far too good to be enjoyed only by men!
💥 NEW REPORT OUT NOW 💥

[Dea Latis @Dealatis]

IT'S HERE 👋

Read all about it 👇 https://t.co/19qQiSX5jz

#GenderPintGap #GPG24

[Women On Tap® CIC @womenontap]

DO YOU LIKE OUR GIF? 😁🙌

Find out more about our 'day-in-three-parts' coming up @RoostersTaproom #Harrogate on 04.07.24
👇

https://t.co/PO0uLp7dGV

[Neptune Brewery @neptunebrewery]

The importance of women being represented in the beer world is something that we’ve always focused on, with Julie setting up @ladiesthatbeer here in Liverpool.

We also always support #IWCBD and this year we partnered with Jayne from @LiverpoolSUPCo to brew All On Board 🔱

[Neptune Brewery @neptunebrewery]

Have you checked out the latest @Dealatis report?

Some key findings are:

▪️ Only 14% of women drink beer weekly (compared to 50% of men)

▪️Beer advertising remains a key barrier for women

▪️ 70% of women perceive beer as highly calorific with negative health implications

[Dea Latis @Dealatis]

It’s free to join us, and please do spread the word to anyone you feel would (or should!) be interested.

If you haven’t yet seen the report, head to our website.

Thank you for all your support, and for helping spread the word about this new critical piece of research 🙌

[Dea Latis @Dealatis]

𝕁𝕆𝕀ℕ 𝕌𝕊 𝕆ℕ𝕃𝕀ℕ𝔼 𝕋ℍ𝕀𝕊 𝕎𝔼𝔼𝕂 👩‍💻

🍺 The Gender Pint Gap: Revisited
💻 Free online event
📆 Tues 11 June
🕠 17:30

Dea Latis founder @CaskAnnabel will present the headlines from the new report via a live Zoom presentation 👇

ℹ️ LINK HERE: https://t.co/IwYLl3GQEZ

[Dea Latis @Dealatis]

1️⃣0️⃣ Patience and Persistence: Changing cultural perceptions takes time and effort. Be patient and persistent in your efforts.

Read the full guide in The Gender Pint Gap: Revisited report here ⤵️ https://t.co/PEtfjDo13t

[Dea Latis @Dealatis]

𝟙𝟘-ℙ𝕆𝕀ℕ𝕋 𝕄𝔸ℕ𝕀𝔽𝔼𝕊𝕋𝕆 📋

Here's a short version of our new manifesto for change 👇

1️⃣ Challenge Stereotypes: Start by challenging stereotypes whenever you encounter them.

2️⃣ Promote Education: Educate people about the history and diversity of beer.

👇

[Dea Latis @Dealatis]

8️⃣ Support Women in the Beer Industry: Support women brewers, brewery owners, and other women working in beer.

9️⃣ Collaborate with Beer Communities: Partner with beer organisations, clubs, or communities to promote gender inclusivity and diversity within the beer community.

👇

[Dea Latis @Dealatis]

= vibrant, diverse and thriving organisations and many, many more women choosing beer as their drink of choice.

It's a win-win 🤩

⚠️ There's a 10-point manifesto in the new report offering practical advice on how to take steps towards change https://t.co/PEtfjDo13t

[Dea Latis @Dealatis]

𝔹𝔼𝔼ℝ 𝕁𝕆𝔹𝕊 𝔽𝕆ℝ 𝕎𝕆𝕄𝔼ℕ 🙏

Did you know, the only area of good gender balance in beer is in marketing and social media functions?

The beer industry is not creating a career proposition or workplace environment that's appealing to women - and it needs to change.

[Dea Latis @Dealatis]

They are still being pigeonholed and denied opportunites for growth and advancement.

Why does this matter? Because changing that will lead to much needed change across the sector - better representation + more inclusive practices and positive workplace cultures... [continued]

[The Drinks Business @teamdb]

Women are underrepresented in management in the beer sector...

Women are not attracted to working in the beer industry, and brewers and brand owners are not actively recruiting them, according to a report.

Read more here: https://t.co/b32EgtNuqc

@Dealatis

[JESSICA MASON @drinksmaven]

Women are underrepresented in management in the beer sector @teamdb @Dealatis https://t.co/eKAHLHewMx

[Dea Latis @Dealatis]

💡 Did you know, in the report there's a 10-point manifesto featuring practical steps to support and drive positive change?

Go see it - https://t.co/PEtfjDo13t

[Dea Latis @Dealatis]

ℤ𝔼ℝ𝕆 ℙℝ𝕆𝔾ℝ𝔼𝕊𝕊 ❌

The words we hoped we wouldn't need to say.

Our latest research into women's relationships with beer shows this the case.

By getting people to read the new report, The Gender Pint Gap: Revisited, we truly hope this time things will be different 🙏

[CAMRA @CAMRA_Official]

📝 New research unveiled in The Gender Pint Gap: Revisited by UK women in beer campaigning organisation @Dealatis has shown the number of women regularly drinking beer has dropped since 2018.

📰 Read more on CAMRA’s online news platform @WBOnline_ here: https://t.co/Z9xnnTXwW1

[Dea Latis @Dealatis]

To dig deeper into this and see many more stats on women's relationships with beer in 2024, go read 'The Gender Pint Gap: Revisited' - https://t.co/19qQiSX5jz

[Dea Latis @Dealatis]

𝕄𝕆ℝ𝔼 𝕊𝕋𝔸𝕋𝕊 👇

From the image beer has as a man's drink, to the volume of liquid to glassware to design and packaging - most women feel beer is just not for them.

Beer needs a rebrand 💫