The Dealer Playbook

Car dealers don’t need hype — they need truth. Host of The Dealer Playbook. Real talk for people who want to sell more and suck less.

[The Dealer Playbook @DealerPlaybook]

The future doesn’t belong to the biggest dealership.
It belongs to the one brave enough to stay curious.

[The Dealer Playbook @DealerPlaybook]

Most dealerships think the next big threat is AI.

Or EVs.
Or the market.

But they’re wrong.

The real threat is fear.

Fear of what’s coming.
Fear of not keeping up.
Fear of leading people into a future they don’t fully understand...

[The Dealer Playbook @DealerPlaybook]

3.) Get curious with your people.

“Leaders should get curious with their people — figure out what motivates them, what gets them up in the morning.”

When everyone else freezes, curiosity keeps you moving...

[The Dealer Playbook @DealerPlaybook]

Canada’s 2025 car market is shifting quietly, but decisively.

For decades, car buying followed a simple rhythm. Trade in. Trade up. Repeat.

It made sense when interest rates were low and incentives were rich.
But 2025 isn’t playing by the same rules.

https://t.co/uGMcTRqEl3

[The Dealer Playbook @DealerPlaybook]

They built walls around the industry. She walked right through them.

Tara Willis turned a love for cars into a 20-year career with top brands and redefined leadership along the way.

The future of automotive belongs to those who lead with courage.

Tune in on your fav pod app.

[The Dealer Playbook @DealerPlaybook]

The auto industry is over-regulated.

Consumers foot the bill.

Dealers take the heat.

It's a lose/lose proposition.

So who is really winning in the EV game?

[The Dealer Playbook @DealerPlaybook]

@AlbertaMDA Happy thanksgiving!

[The Dealer Playbook @DealerPlaybook]

@RealTracyMyers So cool! Congratulations!

[The Dealer Playbook @DealerPlaybook]

Majority of car sales strategies are outdated.

Agree or disagree?

#carshopping #automotiveindustry #sales

[The Dealer Playbook @DealerPlaybook]

@asotu_ 492,000,000 feet of paper across 13.7MM transactions last year.

93,181 miles.

🤯

[The Dealer Playbook @DealerPlaybook]

@asotu_ EVs are great in the snow. Who woulda thunk? @Evautoalex

[The Dealer Playbook @DealerPlaybook]

@Automotive_News Yikes.

[The Dealer Playbook @DealerPlaybook]

@Automotive_News Prediction:

Small groups will acquire single points.

So that:

Medium-sized groups will buy them. ☝️

So that:

Larger groups will buy them. ☝️

The next few years will provide favorable soil for big M&A in retail auto.

[The Dealer Playbook @DealerPlaybook]

@GlennPasch Here!

[The Dealer Playbook @DealerPlaybook]

Everyone is leaving X.

That's my cue to come back 😂

Timing is everything.

[The Dealer Playbook @DealerPlaybook]

Unpopular opinion: 😳

The best marketing in the world won't compensate for a broken sales process.

...and the best sales process won't compensate for having the wrong inventory.

Agree or disagree? 👇

[The Dealer Playbook @DealerPlaybook]

Can't believe we are headed into year 10 with the podcast.

The guest list to this point has been explosive!

@garyvee
@GrantCardone
@GuyKawasaki
@lisaccopeland
@fbinegotiator
@randfish...

Who should we have on the show next? 👇