Dealer Spike

Marketing - Web Solutions For Dealerships

[Dealer Spike @DealerSpike]

How many leads from this week sat over an hour before a response?

Don't know? That IS the answer.

The first dealer to respond controls the conversation. Busy season doesn't change that; it raises the price of forgetting it.

https://t.co/i9AAzsp6MT

[Dealer Spike @DealerSpike]

Speed-to-response slips the most exactly when it matters most.

May. June. July.

Every minute a lead sits is a minute your competitor is closing it.

Set the standard. Hold the line. Win the month.

Full 2026 playbook → https://t.co/eVVKyBNcVf

[Dealer Spike @DealerSpike]

Busy season truth:
The first dealer to respond usually controls the conversation.

Reply in 5–15 min. Confirm availability. Offer two time slots.

That's the playbook. 🎯

https://t.co/C2KshmKOUT

[Dealer Spike @DealerSpike]

"Call for Price" isn't protecting your margin. It's protecting your invisibility.

Best Price gives OEM-restricted dealers a way to signal "there's room to move" without publishing the number.

Read the full article: https://t.co/mOAqshk03F

[Dealer Spike @DealerSpike]

Going live in 3 hours. Join us:  https://t.co/Gk26m1MhEM 

Paid search strategy for dealers. Real data from 6,800+ dealerships.

[Dealer Spike @DealerSpike]

Tomorrow. 10 AM PT.

What's actually working in paid search for Powersports, Marine, and OPE dealers in 2026 — plus a 4-question check you can run on your own account this week.

Register here → https://t.co/Ph1aMLc27L

[Dealer Spike @DealerSpike]

Paid search costs are up. Buyers take longer to convert. The 2023 playbook isn't cutting it.

Friday, May 15: Bill Koehn + Hayley Hollen show dealers what's actually working — and a 4-question check you can run on your own account this week.

10 AM PT · https://t.co/waQIBUU1R5

[Dealer Spike @DealerSpike]

One week out.

May 15 — Bill Koehn & Hayley Hollen break down the paid strategies working right now across 6,800+ dealerships.

Real data. Real accounts. Register ↓
https://t.co/wd3VVSvG8o

#PaidSearch #DealerMarketing #DealerSpike

[Dealer Spike @DealerSpike]

Hiding your price doesn't protect margin — it kills discovery.

We asked 5 dealers how they handle it. Their answer is smarter than the debate.
→ https://t.co/opVOjAsR5F

#DigitalRetailing #DealerTips

[Dealer Spike @DealerSpike]

2025 was a tough year for paid search. CPC went up 19.3%. Conversions went down. 

In 2026 we're sharing what's working for dealers — register for the May 15 webinar:  https://t.co/MB7LrimLJQ  

Real dealer data from 6,800+ dealerships.

[Dealer Spike @DealerSpike]

Run an audit this week:
Are units publishing?
Do inquiries land?
Is after-hours covered?
Can buyers find the right unit fast?

If not, start there. https://t.co/fOXvBId6Zt

Going deeper on paid search May 15 — register for the live session: https://t.co/qGppgvvl0K

[Dealer Spike @DealerSpike]

The top 10% of dealers generate 4.5x more leads and turn inventory 54% faster on average. The difference is execution that compounds. https://t.co/zvbaByyNwm

We're unpacking the paid search side of this live on May 15. Register: https://t.co/HPEJxE46c4

[Dealer Spike @DealerSpike]

Your unit detail page is not a brochure. It is part of the sales process. Price context, real photos, good specs, and mobile clarity do more work now because buyers pre-inspect before they call. https://t.co/FQGKhdE1QU  

#StateOfTheDealer #DealerPerformance #DealershipStrat

[Dealer Spike @DealerSpike]

We're covering paid strategy for inventory pages and more on May 15.

The High-Performance Recipe: Digital Marketing That Fills Your Lot
🕙 10AM PST / 1PM EST

Free webinar → https://t.co/8ljrFTOy54

#StateOfTheDealer #DealerPerformance

[Dealer Spike @DealerSpike]

Buyers are pre-deciding before they ever contact you.

They're comparing units, checking prices, running payment estimates — all on your VDP.

Which means your unit pages are either closing deals or losing them. 🧵

[Dealer Spike @DealerSpike]

Dealers using digital retailing on unit pages — pricing context, payment steps — generate 47.9% more high-quality leads.

And with CPC up 19.3%, a VDP that doesn't convert is expensive traffic going nowhere.

Full report → https://t.co/1fjVQqvmYT

[Dealer Spike @DealerSpike]

CPC rose 19.3% by the end of 2025. If you are still judging paid search by clicks alone, you are looking at the wrong number. Watch cost per inquiry, cost per conversion, and lead quality. https://t.co/ymXAK001tn  

#StateOfTheDealer #DealerPerformance #DealershipStrategy

[Dealer Spike @DealerSpike]

Want to see what a full-funnel paid strategy looks like in practice?

Join us May 15 — The High-Performance Recipe: Digital Marketing That Fills Your Lot

🕙 10AM PST / 1PM EST

Free webinar → https://t.co/8ljrFTOy54

#StateOfTheDealer #DealerPerformance

[Dealer Spike @DealerSpike]

CPC rose 19.3% in 2025 — and most dealers felt it.

But the bigger issue wasn't the cost.

It was the strategy: paid ads treated as a bottom-of-funnel switch instead of a year-round tool.

Here's what to measure instead of just clicks 🧵

[Dealer Spike @DealerSpike]

Two metrics that actually tell you if your ad spend is working:

→ Cost per inquiry
→ Cost per conversion

Clicks are a vanity metric. These tell you whether your budget is generating real business.

Full data in The State of the Dealer: 2026 https://t.co/1fjVQqvmYT