For years, cricket ad breaks have belonged to celebrities.
This year, we flipped the script.
We handed the spotlight to 35 bold individuals — not entertainers, but builders.
People creating jobs, solving real problems, and shaping India’s future.
And instead of asking them to talk about Razorpay,
we asked them to talk about something far more powerful — their vision.
Because if India has to grow, we need more young people to build.
We need ambition to be celebrated. We need founders to be visible.
That’s why we launched #BackingIndiasBoldest — not just a campaign, but the start of a movement.
To the 35 who said yes — thank you for leading the way.
This is just the first domino.
Wait for the ad breaks.
We’ll see you there.
#BackingIndiasBoldest | @Razorpay
@StevenGlinert We have a LOT of history. Just that most of them have not been translated or posted on the internet. So, the west has little idea about them.
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